Sara Anderson

Sara Anderson Email and Phone Number

Co-Founder @ CONTEXT
Phoenix, AZ, US
Sara Anderson's Location
Greater Phoenix Area, United States
Sara Anderson's Contact Details
About Sara Anderson

Accomplished idea developer with a strong background in community development, event production and program development. I excel at finding the marriage between business needs alongside increasing social capital. I produce experiences that match what's needed right now in our society. Authenticity is key. I am most effective when involved with initiatives rooted in pride in place, art, culture, sports, health and education.

Sara Anderson's Current Company Details
CONTEXT

Context

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Co-Founder
Phoenix, AZ, US
Sara Anderson Work Experience Details
  • Context
    Co-Founder
    Context
    Phoenix, Az, Us
  • Bike To Wherever
    Founder
    Bike To Wherever Apr 2021 - Present
    Arizona, United States
    Bike to Wherever is a platform dedicated to making cycling more accessible in the Valley of the Sun.Starting with a categorized calendar of biking events that span the Valley of the Sun located on the website www.btwphx.com (Events from additional cities in the state of Arizona can be found but it is not a comprehensive statewide calendar as of yet). btwphx is also a strong advocate for celebrating Valley Bike Month which is in April.
  • Proxsea.Co
    Principal Owner
    Proxsea.Co Nov 2019 - Present
    Phoenix, Arizona, United States
    Proxsea is an events and marketing consulting company with a mission to build social capital. Working together would go as follows:1) Discovery meetings: Taking stock of who you are and where you want to go to identify and/or amplify initiatives that make sense.2) Ideation: Brainstorm and assign practical ideas to execute that both satisfy your goals as well as the needs/goals of a community at large. 3) Outline The Plan: Outline the action items and deadlines within an implementation plan.4) Project Management: Launch the plan and manage the project. 5) Analysis: Once the project is complete, look at the data collected and come to an understanding of what worked and what didn't with a lead in to the ideation for what comes next.You can hire proxsea for one or all of the steps above.
  • True North Studio
    Experiential Marketing + Development
    True North Studio Feb 2019 - Nov 2019
    Phoenix, Arizona Area
  • Red Development
    Regional Marketing Director, Arizona Properties
    Red Development Dec 2018 - Feb 2019
  • Red Development
    Director Of Marketing
    Red Development Feb 2016 - Feb 2019
    Cityscape - Phoenix, Az
  • Downtown Phoenix Partnership, Llc
    Director Of Events
    Downtown Phoenix Partnership, Llc Jul 2012 - Jan 2016
    Downtown Phoenix Inc.
    Led a team that managed, produced and supported events, activities and programs, with special emphasis on championing downtown Phoenix’s entertainment industry in order to drive a prosperous economy for downtown stakeholders. Working in constant collaboration with businesses, City of Phoenix leadership, community groups, non-profit organizations, promoters and event organizers. • Steered the transition from Downtown Phoenix Partnership’s role in solely producing events to Downtown Phoenix Inc.’s (DPI) role in producing, co-producing, partnering and endorsing events. Allowing the organization to increase its role in the community from involvement in 11 to 100+ events and programs annually. • In two years, increased event activity in downtown phoenix by 64% which translates to 71% increase in days of activity planned for 2016 (based on multi-day events).• Managed a budget dedicated to the continued revitalization of downtown Phoenix through events. • Supervised a staff dedicated to event production as well as managed marketing, communication and public relations strategies associated with events.• Produced large-scale events such as Zombie Walk and VIVA Phoenix as well as mid-size events such as Urban Wine Walk, Urban Ale Trail, City of Phoenix Holiday Kick-off and Tree Lighting Ceremony.• Community liaison for 50+ downtown Phoenix events annually including McDowell Mountain Music Festival, Marine Week Phoenix, Phoenix Pizza Festival, Phoenix Lights, Chile Pepper Festival, NovemBEER, Susan G Komen Race, Peace Pi Festival, Co-Op Phoenix, Southwest Cajun Festival, Relay for Life, AZ Hip Hop Festival etc. • Spearheaded the development of multiple programs/series of events each catering to a different demographic e.g. Meet Me Downtown, Wednesday Wind Up, Bark Break, Radical Rankings and co-produced City Lights Movie Nights.
  • Arizona Restaurant Association
    Marketing & Events Manager
    Arizona Restaurant Association Oct 2007 - Feb 2012
    Scottsdale, Az
    To increase sales for restaurant I managed consumer-driven programs through event development, coordination, marketing, media relations, sponsorship acquisition, budget analysis and program sustainability forecasting. To increase business practices for restauranteurs I maintained relationships with ARA partners and produced relevant educational seminars as well as acted on behalf of the industry to encourage positive media attention. 1. Successfully managed & continually built the consumer-driven platform • Increased Arizona Restaurant Week participation with three major audiences. Restaurant participation increased by 120%; consumer spending increased by 60%, and sponsorship dollars generated increase 50%. • Organized the first Arizona Spring Restaurant Week in 6 weeks and earned “2011-Best Culinary Event Redux” from the Phoenix New Times. • Developed “The Great Arizona Summer Dine-Out”, a summer long dining program designed to put little pressure on participating restaurants, capitalizing on current media trends all while providing consumer benefits.2. Cost-effectively updated antiquated processes • Designed and oversaw development for the seasonally changing ARA dining guide smartphone app for both iPhone and Android technology • Created the social media presence for the association as well as all events. Facebook, Twitter & YouTube • Brought all event registration online and directly connected to event websites if applicable • Introduced a document sharing event planning process to instantly update those involved in process • Established a surveying process to gather feedback after each event3. Created additional benefits for members • Developed ARA Education: A series of seminars involving relevant topics delivered live & recorded for the ARA YouTube page. • Created ARA: Restaurants Give Back, a program to ensure participating restaurants receive proper visibility for their charitable contributions.
  • Eventfull Planning
    Creative Director/Partner
    Eventfull Planning Jan 2008 - Dec 2010
    Eventfull Planning is your one stop shop for event needs. We will help you create an event that is truly "Eventfull" while keeping within your budget. We specialize in Event design, floral design, graphic design, slideshow videography, as well as vendor outsourcing. We promise if we can't do it for you, we have the connections to find whatever you desire.
  • Arizona Diamondbacks
    Fan Loyalty Representative
    Arizona Diamondbacks Apr 2008 - Oct 2008
    Phoenix, Arizona Area
    Administered game-day fan loyalty programs for both adults and children.
  • Inver Grove Heights Park & Recreation
    Pre-School Sports Instructor
    Inver Grove Heights Park & Recreation Aug 2006 - Sep 2007
    Inver Grove Heights, Mn
    Worked with ages 3-5 to introduce different sports and their objectives while instilling the underlying message of sportsmanship and teamwork.
  • St. Paul Teachers' Retirement Fund Association
    Memeber Education & Communication Specialist
    St. Paul Teachers' Retirement Fund Association Nov 2006 - Aug 2007
    Educate members about the St. Paul Teachers Pension Plan through:Visiting schools and presenting to teachers as well as answering questions. Creation of a newsletters series covering one topic of timely relevance per volume. I also became knowledgeable in the pension plan calculation process.

Sara Anderson Skills

Floral Design Graphic Design Video Editing Event Management Budget Management Branding Development Social Media Programming Data Analysis Community Outreach Budgets Event Planning Marketing Fundraising Program Management Facebook Media Relations Customer Service Social Networking Social Media Marketing Advertising Marketing Strategy Public Relations Leadership Budgeting

Sara Anderson Education Details

Frequently Asked Questions about Sara Anderson

What company does Sara Anderson work for?

Sara Anderson works for Context

What is Sara Anderson's role at the current company?

Sara Anderson's current role is Co-Founder.

What is Sara Anderson's email address?

Sara Anderson's email address is co****@****ail.com

What is Sara Anderson's direct phone number?

Sara Anderson's direct phone number is +191331*****

What schools did Sara Anderson attend?

Sara Anderson attended North Dakota State University, Simley High School.

What are some of Sara Anderson's interests?

Sara Anderson has interest in Recreational Sports, Writing, Boating, Skiing, Visit My Family In Minnesota, Even Sewing/quilting, Wake Boarding, Water Skiing, Hiking, Camping.

What skills is Sara Anderson known for?

Sara Anderson has skills like Floral Design, Graphic Design, Video Editing, Event Management, Budget Management, Branding Development, Social Media, Programming, Data Analysis, Community Outreach, Budgets, Event Planning.

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