As an Associate Director at Maggiore Marketing, I am responsible for developing and executing comprehensive digital marketing strategies for global, North American, and LATAM multinational clients, primarily in the pharmaceutical and food sectors. My areas of expertise include:- Lead Generation: Using my knowledge of digital marketing tactics such as SEO, social media, and paid advertising, I have successfully generated new, qualified leads for my clients.- Insights and Demand Projection: By conducting in-depth market research and analysis, I have provided valuable insights to my clients on market trends, customer behavior, and demand projections.- Social Listening: By monitoring and analyzing social media conversations and trends, I have helped my clients stay ahead of the curve and identify opportunities for engagement and growth.- Paid Advertising Strategy: I have extensive experience in creating and executing effective Instagram, Facebook, and Google Ads campaigns for my clients, while tracking key performance indicators (KPIs) and ensuring maximum ROI.- Content Creation and Management: From developing content calendars and creating engaging visual assets to managing timelines and budgets, I have overseen all aspects of content creation and management for my clients.- Digital Opinion Leader Management: I have successfully managed relationships with key opinion leaders in the pharmaceutical industry, providing briefing, execution, and KPI tracking for their digital campaigns.- Reputation and Crisis Management: With my expertise in crisis communication and reputation management, I have helped my clients navigate challenging situations and maintain their brand reputation in the face of negative publicity.- Growth Hacking: Using my knowledge of growth hacking techniques, I have identified and implemented strategies to accelerate my clients' growth and increase their market share.

Head of MediaProject Manager Community Manager Senior Data AnalystCurrently, our clients are mostly in the pharmaceutical and Consumer Packaged Goods (CPG) area in projects related to content creation for blog, website and social networks, graphic design, website and landing page creation, trend studies, target audience, social listening and competitors, qualitative increase in the base of followers, interactions, leads and digital sales.

Responsible for the planning, creation and execution of all strategies for social networks of Omie, Omie Academy and We Are Omie pages (Facebook, Twitter, LinkedIn, YouTube and Instagram).- Audience and trend analysis;- Implementation of campaigns;- Media strategy in order to optimize, loyalty and increase the base of followers.- Daily monitoring of KPI, Measurement of Return on Investment and evolution of the accounts;- Planning and execution of digital actions for qualified lead generation;- Creation of content and analysis of key words;- Creation of People;- Understand the consumer's journey since the relationship in social networks;- Digital offerings for conversions and leads;- Monitoring of results;- Creation of digital campaigns for leads, sales, remarketing, brand awareness;- Low-cost ad optimization;- Strategies to increase organic reach in social networks;- Increased authority;- Analyze user behavior and understand the consumer journey;- Analysis of Landing Pages and examples of offers;- Performing A / B tests for conversion;- Pixel's understanding of Facebook's conversion;- Facebook Ads for sales generation;- Triangulation with Facebook Ads;- Creation of targeted audiences on Facebook;- Creation of similar audiences on Facebook;- Interaction with videos on Facebook;- Catalog of products and carousel ads;- Remarketing and Dynamic Remarketing with Facebook Ads;- Ads for Messenger and Instagram;- Influencers.

I worked in the areas of buzz, BI and media for the Discovery Channels (entertainment), Tirolez, Gomes da Costa (food) and Continental Pneus (automotive); I was an analyst in the Crisis sector of Brazilian Bank Itaú. I created a round of routines to alert the bank to potential opportunities and risks.GENERAL DESCRIPTION OF RESPONSIBILITIES:Impact on customer strategies through:• Identification of threats and opportunities, leveraging analyzes with actionable recommendations, grounded and justified from data.• Proposal of innovative solutions that add value to the customer, with a critical sense to distinguish what may or may not be useful.• Analysis of goals and KPIs, suggesting changes in the activations, in order to optimize the results.DETAILED DESCRIPTION OF ACTIVITIES:1. Social Media Monitoring:• Use of paid tools like Scup, Newsmonitor, Socialbakers and Sysomos.• Configure and use proprietary and proprietary data analysis tools (Facebook Insights, Facebook Ads Manager, Google Analytics, Google Adwords, etc.) and non-proprietary tools.2. Qualitative and Quantitative Analysis:• Reports evaluating branding and advertising campaigns.• Impact assessment of multichannel initiatives, finding relationships among numbers, brand activations, secondary data and other external factors.3. Consumer and Market Insights:• Analysis of the profile and behavior of consumers / clients, study of habits and frequency of consumption and lifestyles survey.• Assessment of market potential and monitoring of trends relevant to the business.SOFT SKILLS:• Clear and efficient recommendations from data analysis.• Development of reports of excellent visual and technical quality.• Treatment of the collected data in an agile and accurate way.

I collaborated as a Team Coordinator in Bites Social Media area. My goals were to improve analytical methodologies and the results of all social media content (reputation, engagement, recognition and image). I was responsible for mining and data analysis, reporting development, planning, research, special studies on new trends and behavior.Among the projects I worked on were Rede Globo and SKY (Pay TV).

I worked on Guaraná Antarctica and Brahma projects, producing content for social networks and developing periodic reports.

Orkut page administration for engaging people on a project to help children with cancer.