Tim Anderson

Tim Anderson Email and Phone Number

Fractional CMO • Brand Consultant • Creative Strategist (ex-Chiat\Day, Martin Agency, David&Goliath, Phenomenon, & Edelman) @ Fire Kite
Tim Anderson's Location
Los Angeles Metropolitan Area, United States, United States
About Tim Anderson

I believe branding is an art form, emotion is the most powerful selling tool and creativity yields stronger results. My purpose is to help brands rise above the noise by standing for an aspirational vision and acting in a way that inspires people to participate. Over 20 years of integrated marketing experience (across Advertising, PR, Digital and Social Media) stewarding upcoming and iconic brands in diverse categories: Alcohol (Beer, Spirits and Wine), Automotive, B2B, Beauty, Consumer Electronics, CPG, Entertainment, Finance, FMCG, Food, Gaming, Health & Wellness, Luxury, Resort Hotels, Retail, Theme Parks, Sport/Leisure, and Video Games. Adept at building custom strategic processes that build consensus and map out better thinking while being true to a company's philosophy. Highly skilled at planning and leading C-suite level strategic work sessions to gain alignment on a more visionary path for the brand. Proven ability to connect with audiences on a deeper level through creative insights and marketing strategies that spark more provocative ideas. Trusted mentor to up-and-coming strategists, using "Platinum Rule" management style. Successful track record of new business wins.Skillset: Account Planning, Agency Thought Leadership, Audience Insight, Brand Positioning (including Architecture and Portfolio Management, Consumer Segmentation, Corporate Social Responsibility, Custom Research Design (Qualitative, including Ethnography; and Quantitative), Global Marketing, Marketing Communication Strategy, Moderating, New Business Pitches, and Strategic Work Sessions

Tim Anderson's Current Company Details
Fire Kite

Fire Kite

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Fractional CMO • Brand Consultant • Creative Strategist (ex-Chiat\Day, Martin Agency, David&Goliath, Phenomenon, & Edelman)
Tim Anderson Work Experience Details
  • Fire Kite
    Head Of Strategy (Fractional)
    Fire Kite Sep 2024 - Present
    Making brands legendary through audacious acts of creativity.
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  • Self Employed
    Fractional Cmo / Brand Consultant / Freelance Creative Strategist
    Self Employed Dec 2014 - Present
    I help brands achieve strategic fluidity by...... ensuring they have a clear, differentiating and visionary purpose... defining how to bring it to life in the most aspirational way... leveraging owned channels to amplify impressions and engagement
  • Frontline Hero Fund
    Co-Founder At Frontline Hero Fund
    Frontline Hero Fund Apr 2020 - Sep 2021
    "Frontline Hero Fund" was a non-profit we created to support healthcare workers and first responders who fell critically ill or passed away from COVID-19 as a direct result of their courageous work.In total, we raised and granted more than $250,000 in financial support to more than 25 frontline healthcare families in need, as well as provided free counseling to those coping with their loss.Thank you to everyone who donated time and money to help those who put their lives on the line daily to help others!
  • Self-Employed
    Founder Of Project Adtopia
    Self-Employed Mar 2020 - Jun 2021
    "Project Adtopia" Silly name. Serious subject.With the help of Bastion db5, we got a pulse on what marketing employees think/feel about the industry in terms of... confidence, personal fulfillment, and what they would love to see change moving forward.Curious to learn what people want (and don't) while working in modern day marketing/advertising organizations? Ask to find out more.
  • Phenomenon
    Co-Head Of Strategy
    Phenomenon Apr 2015 - Sep 2016
    Los Angeles, Ca, Us
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  • Edelman
    Evp, Group Strategy Director
    Edelman Nov 2011 - Nov 2014
    New York, Ny, Us
    Successfully introduced and gained acceptance of Account Planning at world’s largest PR firm, resulting in promotion to EVP· Founding member and active steering committee leader of Strategic+Creative Guild· Created “Ideation Brief”; trained offices across N.A. on writing one that kicks ass· Mentored rising stars by leading a 6-month intensive training program, FutureGuildBrands: AMD, Bolthouse Farms, Bombardier, Campari, Disney, eBay, Emerald Nuts, GAP, Nestle, Shell, Sunkist, Wrigleys
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  • David&Goliath
    Director Of Strategic Planning
    David&Goliath Jul 2008 - Nov 2011
    El Segundo, Ca, Us
    Evolved agency's planning approach to align with new positioning (BRAVE) in a more engaging way, resulting in significant growth from new business wins and increased trust from existing clients · Led process to define agency’s belief and promise· Created strategic workshops, BRAVE Sessions, to build consensus with C-suite clients · Managed/mentored team of Junior to Senior-level strategists, while personally leading projects ranging from repositioning numerous brands to Kia Sorento's "Joyride" Superbowl campaignBrands: Art Institutes, CA Lottery, Infinium (Corralejo Tequila, Fernet-Branca, Seagrams, Zaya Rum), Kia, Martini Asti, MGM (Monte Carlo and NewYork-New York), Universal Studios Theme Parks (Hollywood and Orlando)
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  • Tbwa\Chiat\Day
    Senior Account Planner
    Tbwa\Chiat\Day Dec 2004 - Jul 2008
    Nyc , La, Us
    After falling in love with Disruption, joined Chiat to provide strategic counsel on Pennzoil, Anheuser-Busch and Energizer; grew into lead strategist role on Infiniti, Harman, and Shell· Led global repositioning of Pennzoil; steered finalization of new global tagline for Infiniti · Successfully led numerous Disruption Day workshops in highly-compressed timeframe· Managed/mentored Junior to mid-level Account Planners
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  • D'Arcy
    Senior Account Planner
    D'Arcy May 2001 - Dec 2004
    Ciudad De Guatemala , Guatemala, Gt
    Joined to gain experience on a bigger brand. Inspired conservative clients to embrace more creative research, strategies and campaigns, resulting in promotion after only two years.· Repositioned Pontiac as performance for the masses using non-traditional approaches (Oprah car giveaway, Pontiac Garage in Times Square, and Pontiac Game Changing Performance for NCAA)· Managed/mentored Junior to mid-level Account Planners
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  • The Martin Agency
    Associate Strategic Planner
    The Martin Agency May 1998 - Mar 2001
    Richmond, Va, Us
    Hired as Associate Planner after internship concluded to work part-time while completing grad school. Explored new research methodologies, integrated emerging planning philosophies, and experimented with different briefing approaches, resulting in full-time hire upon graduation.Brand/Wins: CareerBuilder.com, Motley Fool, Performance Bicycles, and Ping
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Tim Anderson Education Details

  • Vcu Brandcenter
    Vcu Brandcenter
    Communications
  • Virginia Tech
    Virginia Tech
    Marketing

Frequently Asked Questions about Tim Anderson

What company does Tim Anderson work for?

Tim Anderson works for Fire Kite

What is Tim Anderson's role at the current company?

Tim Anderson's current role is Fractional CMO • Brand Consultant • Creative Strategist (ex-Chiat\Day, Martin Agency, David&Goliath, Phenomenon, & Edelman).

What schools did Tim Anderson attend?

Tim Anderson attended Vcu Brandcenter, Virginia Tech.

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