Head Of Strategy (Fractional)
CurrentMaking brands legendary through audacious acts of creativity.
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Tim Anderson is listed as Fractional CMO • Brand Consultant • Creative Strategist (ex-Chiat\Day, Martin Agency, David&Goliath, Phenomenon, & Edelman) at Fire Kite, based in Los Angeles Metropolitan Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Tim Anderson.
Tim Anderson previously worked as Head of Strategy (fractional) at Fire Kite and Fractional CMO / Brand Consultant / Freelance Creative Strategist at Self Employed. Tim Anderson holds M.S., Communications from Vcu Brandcenter.
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I believe branding is an art form, emotion is the most powerful selling tool and creativity yields stronger results. My purpose is to help brands rise above the noise by standing for an aspirational vision and acting in a way that inspires people to participate. Over 20 years of integrated marketing experience (across Advertising, PR, Digital and Social Media) stewarding upcoming and iconic brands in diverse categories: Alcohol (Beer, Spirits and Wine), Automotive, B2B, Beauty, Consumer Electronics, CPG, Entertainment, Finance, FMCG, Food, Gaming, Health & Wellness, Luxury, Resort Hotels, Retail, Theme Parks, Sport/Leisure, and Video Games. Adept at building custom strategic processes that build consensus and map out better thinking while being true to a company's philosophy. Highly skilled at planning and leading C-suite level strategic work sessions to gain alignment on a more visionary path for the brand. Proven ability to connect with audiences on a deeper level through creative insights and marketing strategies that spark more provocative ideas. Trusted mentor to up-and-coming strategists, using "Platinum Rule" management style. Successful track record of new business wins.Skillset: Account Planning, Agency Thought Leadership, Audience Insight, Brand Positioning (including Architecture and Portfolio Management, Consumer Segmentation, Corporate Social Responsibility, Custom Research Design (Qualitative, including Ethnography; and Quantitative), Global Marketing, Marketing Communication Strategy, Moderating, New Business Pitches, and Strategic Work Sessions
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Making brands legendary through audacious acts of creativity.
I help brands achieve strategic fluidity by...... ensuring they have a clear, differentiating and visionary purpose... defining how to bring it to life in the most aspirational way... leveraging owned channels to amplify impressions and engagement
"Frontline Hero Fund" was a non-profit we created to support healthcare workers and first responders who fell critically ill or passed away from COVID-19 as a direct result of their courageous work.In total, we raised and granted more than $250,000 in financial support to more than 25 frontline healthcare families in need, as well as provided free.
"Project Adtopia" Silly name. Serious subject.With the help of Bastion db5, we got a pulse on what marketing employees think/feel about the industry in terms of... confidence, personal fulfillment, and what they would love to see change moving forward.Curious to learn what people want (and don't) while working in modern day marketing/advertising.
New York, NY, US
Successfully introduced and gained acceptance of Account Planning at world’s largest PR firm, resulting in promotion to EVP· Founding member and active steering committee leader of Strategic+Creative Guild· Created “Ideation Brief”; trained offices across N.A. on writing one that kicks ass· Mentored rising stars by leading a 6-month intensive training.
El Segundo, CA, US
Evolved agency's planning approach to align with new positioning (BRAVE) in a more engaging way, resulting in significant growth from new business wins and increased trust from existing clients · Led process to define agency’s belief and promise· Created strategic workshops, BRAVE Sessions, to build consensus with C-suite clients · Managed/mentored team of.
NYC, LA, US
After falling in love with Disruption, joined Chiat to provide strategic counsel on Pennzoil, Anheuser-Busch and Energizer; grew into lead strategist role on Infiniti, Harman, and Shell· Led global repositioning of Pennzoil; steered finalization of new global tagline for Infiniti · Successfully led numerous Disruption Day workshops in highly-compressed.
Ciudad De Guatemala, Guatemala, GT
Joined to gain experience on a bigger brand. Inspired conservative clients to embrace more creative research, strategies and campaigns, resulting in promotion after only two years.· Repositioned Pontiac as performance for the masses using non-traditional approaches (Oprah car giveaway, Pontiac Garage in Times Square, and Pontiac Game Changing Performance.
Richmond, VA, US
Hired as Associate Planner after internship concluded to work part-time while completing grad school. Explored new research methodologies, integrated emerging planning philosophies, and experimented with different briefing approaches, resulting in full-time hire upon graduation.Brand/Wins: CareerBuilder.com, Motley Fool, Performance Bicycles, and Ping
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Tim Anderson works for Fire Kite.
Tim Anderson is listed as Fractional CMO • Brand Consultant • Creative Strategist (ex-Chiat\Day, Martin Agency, David&Goliath, Phenomenon, & Edelman) at Fire Kite.
Tim Anderson is based in Los Angeles Metropolitan Area, United States, United States while working with Fire Kite.
Tim Anderson has worked for Fire Kite, Self Employed, Frontline Hero Fund, Self-Employed, and Phenomenon.
You can use AeroLeads to view verified contact signals for Tim Anderson at Fire Kite, including work email, phone, and LinkedIn data when available.
Tim Anderson holds M.S., Communications from Vcu Brandcenter.
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