Anderson Souza

Anderson Souza Email and Phone Number

Consumer and Market Insights Manager | The Walt Disney Company @ The Walt Disney Company
burbank, california, united states
Anderson Souza's Location
São Paulo, São Paulo, Brazil, Brazil
Anderson Souza's Contact Details

Anderson Souza work email

Anderson Souza personal email

About Anderson Souza

Marketing Intelligence professional, responsible for data analysis and digital understanding on customer behavior for brand communication, content, brand health, brand positioning, product concept, innovation and media impact projects. Qualitative and quantitative marketing research exploration and understanding, with more than 13 years of experience in data analysis & consumer insights.

Anderson Souza's Current Company Details
The Walt Disney Company

The Walt Disney Company

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Consumer and Market Insights Manager | The Walt Disney Company
burbank, california, united states
Employees:
133009
Anderson Souza Work Experience Details
  • The Walt Disney Company
    Consumer And Market Insights Manager
    The Walt Disney Company Nov 2019 - Present
  • Unilever
    Consumer & Marketing Insights - Media Content Assistant Manager
    Unilever May 2017 - Nov 2019
    São Paulo
    Driving best in market Communication Content and Media learnings and techniques to teams.Exploring consumers' understanding on brand communication with standard and new methodologies (qual/quanti studies, A/B testing, Artificial Intelligence, Chatbots, machine learning, neuroscience and digital bradlifts).Conducting/Supporting working sessions and sprints on Content and Media best practices and Co creation to improve content performance in Social Media channels.
  • Ipsos Brasil
    Consumer Research Sr. Analyst- Ipsos Connect
    Ipsos Brasil Aug 2015 - May 2017
    Analyzing Latin America Brands and providing reports on impacts of online and offline media investments on brand health and consumer brand desire. Giving on the point recommendations to the FMCG regional category leaders and advertising agencies to best improve creatives and tv commercials creation in order to make brands have a better impact among consumers.Present to clients the best media mix in order to make brands more relevant to consumers and drive up awareness, purchase and loyalty.Understanding media plans for FMCG brands to optimize marketing researches, reaching an ideal brand recall by consumers.
  • Nielsen
    Consumer Research Analyst Latam
    Nielsen Oct 2011 - Aug 2015
    São Paulo E Região, Brasil
    Analysing Market KPIs on Mobile and Consumer Good Products, preparing competition analysis, defyning market stategies and providing solutions to improve mobile carriers and CPG manufacturers performance.Finding insights on the Mobile and CPG markets through marketing research projects and analyzing data on consumers’ behavior towards the usage of mobile devices and services, online media consumption and purchase decisions in retail stores. Identifying opportunities based on database analysis to solve client's brand and product issues, performance and execution in the POS, portfolio enhancement, brand awareness, identifying price gaps and defining segmentation strategies.
  • The Walt Disney Company
    Cultural Representative
    The Walt Disney Company May 2011 - Aug 2011
    Orlando, Flórida, Estados Unidos
    Being a cast memeber at Walt Disney Company improving visitor’s service experience at Epcot
  • Ibm
    Business Intelligence Analyst Latam
    Ibm Apr 2010 - May 2011
    Creating Pipeline Excel reports and find insights on present and future budget forecast.Running data querries and preparing Sales performance presentations.
  • Princess Travel
    Asia Tour Operator
    Princess Travel Jul 2009 - Dec 2009
    Create a unique travel experience for clients in Asia through clear understanding of clients demands and suppliers products to build flawless tours, demanding high level of detail attention and organization, resulting in achievement of the company monthly quota.
  • Industrias Criativas Estratégias E Projetos
    Project Assistant
    Industrias Criativas Estratégias E Projetos Aug 2008 - Jan 2009
    Conducting qualitative and quantitative interviews on marketing plan projects for destinations Assist in strategic planning meetings with publicand private sector stakeholders. Developing content based on desk research to fundament tourism market projects.
  • Teresa Perez Tours
    Tour Operador
    Teresa Perez Tours Sep 2007 - Apr 2008
    Deal with high demanding and High class clients, meeting their travel expectations with expensive tours all with high quality hotels and services.
  • Student Travel Bureau
    Operations Assistant
    Student Travel Bureau Jun 2006 - Jun 2007
    Assist with technical details and candidates logistics in he recruitment process for candidates whiling to be part of the Walt Disney Company Summer Program in Orlando and Disney Cruise Line
  • Walt Disney World
    Operations Cast Member
    Walt Disney World Nov 2005 - Feb 2006
    Operating attractions and presenting preshows for clients at Epcot.
  • Varig
    Airport Operations Intern
    Varig May 2005 - Nov 2005
    São Paulo Area, Brazil
    Check-in counter person and Boarding assitance

Anderson Souza Skills

Marketing Strategy Market Research English Market Analysis Social Media Digital Marketing Media Planning Competitive Analysis Marketing Strategic Planning Brand Health Tracking Microsoft Excel Campaign Strategies Branding Marketing Communications Project Management Spanish Microsoft Word Powerpoint Social Media Marketing Consumer Behaviour Storytelling Business Planning Design Thinking Project Planning Business Innovation Innovation Business Process Improvement Consumer Insight Consumer Marketing Service Management Start Ups Startup Marketing Marketing Intelligence Business Brazilian Portuguese Sales Operations Online Marketing Business Intelligence Business Analysis Transmedia Storytelling Sql Spss Content Media Propaganda Publicidade

Anderson Souza Education Details

Frequently Asked Questions about Anderson Souza

What company does Anderson Souza work for?

Anderson Souza works for The Walt Disney Company

What is Anderson Souza's role at the current company?

Anderson Souza's current role is Consumer and Market Insights Manager | The Walt Disney Company.

What is Anderson Souza's email address?

Anderson Souza's email address is an****@****ail.com

What schools did Anderson Souza attend?

Anderson Souza attended Universidade De São Paulo, Universidade Anhembi Morumbi, Universidade De São Paulo.

What are some of Anderson Souza's interests?

Anderson Souza has interest in Economic Empowerment, Education, Environment, Poverty Alleviation, Human Rights.

What skills is Anderson Souza known for?

Anderson Souza has skills like Marketing Strategy, Market Research, English, Market Analysis, Social Media, Digital Marketing, Media Planning, Competitive Analysis, Marketing, Strategic Planning, Brand Health Tracking, Microsoft Excel.

Who are Anderson Souza's colleagues?

Anderson Souza's colleagues are Catherine Abrams, Megan Edmundson, Alejandro Cadirola, Theresa Schott, Valaree Lew, Cameron Grant, Benjamin Uthe.

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