Improving our product, one increment at a time.

The development agency that turns your ideas into reality in record time. Clickable prototypes, foam mockups, concept videos, user studies, market validation, product specifications. From idea infancy to market validation, we've got you.

Freelancer in product design, concept development, IxD, GUI, strategy and graphic design. Clients included ePower Motors, Pellacon Aps and SpinMe Ltd

Took part in Antler's intense 3-month startup accelerator journey and zeroed in on computer vision and robotics within indoor farming and agritech.

Reporting directly to the CEO and CFO, with stock appreciation rights. Overseeing all product development, product strategy, tech partnerships and brand marketing.Responsibilities• Member of management team, setting the grand vision.• Budget owner.• Writing product specifications, defining market positioning and price brackets.• Briefing and working closely with our external industrial designers, sweating the details.• Taste maker and brand builder with our neat marketing team.• Designing all UX and GUI for the iOS iPad apps controlling our machines.• Working with our project manager to ensure all hardware details are attended to.• Having a tight partnership with our ingenious CTO to ensure our software is solid,delightful and shipping to our worldwide B2B customers.Key achievements• Applied design thinking to identify that the process of e-commerce content productionwas fundamentally flawed, and came up with a radical all-in-one machine.• Built a first mockup in wood, and presented a functional metal prototype at a majorindustry tradeshow just 3 months after having the first idea.• Assembled and motivated a team of dedicated individuals who take responsibility andare strong believers in the vision.• Built a strong portfolio of automated robotic photo studio machines that are the sourceof envy and copying from our competitors.• Defined a YouTube strategy resulting in 10.000+ subscribers, 1.000.000+ views andstrong lead generation – impressive numbers for a niche B2B player.• Established a deep technical partnership with Canon Europe giving us access to pre-release hardware, co-exhibiting with Canon at CES and custom SDK code access.

Original inventor of the StyleShoots robotic studio automation equipment. Built a team and took a bold and fragile idea all the way from prototype to an internationally known brand. Instrumental to the creation and growth of the company.

Freelancer in product design, concept development, IxD, GUI, strategy and graphic design. Clients included GN Otometrics, DALI and H2 Logic.Key projects• Touch UI design for GN Otometrics' AccuScreen handheld infant screening device. Wegained 30% more screen real estate through more efficient UI design. My daughter had her ears screened with the device when she was newborn – the ultimate gratification.• Industrial co-design of Denmark's first hydrogen mini truck from H2 Logic (now Nel).• Loudspeaker concepts for Danish Hi-Fi brand DALI, exploring the use of glass andstructured fabrics way before it became mainstream. Packaging designer for several product ranges.

Mapping corporate and user needs around store communication. I gathered cross-organizational support, allowing upper management to take an informed purchasing decision.

Three weeks in San Fransisco and Silicon Valley green-tech startup GreenCitizen. Developed new service concepts and technological strategies.