NN.07 designs quality menswear for everyday use. Made to last, for a life without borders. A life with No Nationality.

Delivering on the Group’s overall targets as a member of the executive leadership team. Key results: *Peak Performance divestment (DKK 1.9bn) and carve-out (To Amer Sports) *Spin-off and divestment of Logistics unit (To Scan Global Logistics Group)*Planned and executed the transformation of IC Group

Responsible for the Group IT platform supporting annual sales of DKK 2.3bn. Enabled and developed the full digital value-chain for brands and functions: from production to retail and e-commerce.

Responsible for digital transformation and end-to-end e-commerce across the three premium brands Tiger of Sweden, Peak Performance & By Malene Birger Key results:*Lead digital transformation across IC Group and implemented omnichannel capabilities*Grew revenue and profit significantly by successfully in-sourcing the full e-commerce value chain* Established Group Consumer Insights department

P&L responsibility, strategic direction and in charge of all online marketing efforts. Built ecommerce organization and developed online capabilities within a (previously) B2B focused fashion brand. Key results:*Established e-commerce from ground up*Implemented a pan-European Ship-From-Store solution

Delivered industry expertise to companies in Denmark on e-commerce and online marketing. Offered consulting and insights on e-commerce platforms and go-to-market strategy.

Managed an international pure-play online business. Formed new partnerships and introduced new product groups which expanded the business.

Administered website optimization, online marketing, and communication.