Anders Pers Email & Phone Number

California, United States

California, United States

Sf Bay Area

San Francisco Bay Area

Enphase Energy, a global energy technology company based in Fremont, CA.Articulated new brand positioning to introduce Enphase more broadly to the world. Responsible for first-ever full-funnel consumer launch campaign across digital, social, and outdoor. Built responsive and fast-moving content engine and the social marketing discipline from scratch. Grew performance marketing group from a team of 2 to 15+. Built first-ever consumer insights function. Led complete overhaul of naming and brand architectures. Wrote and executed 2021 and 2022 Homeowner and Installer marketing plans.+ Raised brand familiarity among competitive set from 8th to 3rd in 4 months.+ Launch campaign web traffic increased 6x and leads generated 19.5x over previous period in key test markets.+ With minimal social media spend, increased Enphase follower count by 23% across all social channels in 4 months.+ Produced brand anthem film, consumer launch commercials and 50+ videos in less than 6 months.

Sf Bay Area

HIGHLIGHTSThe Lincoln Project: Built rapid-response team to produce advertising in response to news cycle developments with the goal of electing Joe Biden as President. Produced second-most viewed commercial of the 2020 cycle to date. mophie: Developed 2020 marketing plan: new positioning, refined target audience profiles to reflect power and impact of influencer segments, new product launch strategy.

San Francisco Bay Area

Seasoned exists to improve the lives and livelihoods of restaurant people. Revamped growth and product marketing disciplines; expanded marketing strategy to include digital, social and traditional advertising, as well as content; re-aligned marketing plan to focus on test and growth markets as labs for national expansion; expanded brand DNA to include positive social impact of Seasoned.

San Francisco Bay Area

Skulpt develops hardware and software to accurately measure total body composition as well as muscle quality of 24 muscle groups and fat content for specific body parts. Led brand and company re-positioning to align product offering with viable market, which resulted in my developing a new business plan and strategy, product roadmap, and marketing strategy, moving Skulpt from low-margin mass-market offering to focusing on elite athletics, gaining brand stature and high margins. Active member of fund-raising team and fully engaged participant in quarterly board meetings. Then we ran out of money.

San Francisco Bay Area

HIGHLIGHTSToyota: Teamed up with eatbigfish to re-position Toyota as a leader in the changing world of transportation and develop the marketing platform for Tokyo 2020.Impossible Foods: Developed positioning and go-to-market launch strategy, focusing on high-end restaurants to build intrigue and mystique.Goorin Brothers: Developed end-to-end marketing strategy, including defining vision, mission, positioning, brand promise and communications strategy to overcome barriers to purchase. Built inbound and outbound marketing plan to meet business objectives.TaskRabbit: Redefined business, leading to revised value proposition and streamlined offering.

Atlanta, Ga

Developed a clear positioning that each of the three Coca-Cola Trademark brands can own at retail, thereby giving the three brands distinct roles which in turn enables Coca-Cola to have presence and be relevant 52 weeks a year in retail.To address volume declines for Coca-Cola, built a retail strategy that targeted lapsed drinkers and neutral potential drinkers, which led to a complete reorganization and reconfiguration of Coca-Cola’s approach to retail to encompass a complete surround-the-consumer, omni-channel approach. Led two of Coca-Cola's most successful customer programs ever (7-Eleven and McDonald's).Led all national retail programs for Coca-Cola, Diet Coke and Coke Zero, including NCAA, Olympics, NASCAR, Holiday, and Super Bowl campaigns.

HIGHLIGHTSMuscle MilkRe-positioned the brand as healthy, sustained energy, an unoccupied space at the time, to broaden appeal and take it mainstream. Helped Muscle Milk start its growth from a $10 million "muscle-head" brand into a mainstream brand with over $500 million in annual revenue. Ancestry.comRe-positioned and re-launched the brand. Category-breaking creative and a completely revamped media plan delivered outstanding results:- Year over year revenue growth of 19.2%.- Increased member acquisition by 15%, while reducing cost per acquisition by 4%.- Reduced agency fees by 50% and production costs by 66% (year-over-year).24 HOUR FITNESSKey member of c-suite strategy team. This included educating executives on marketing and brand strategy, sharing best practices throughout the organization, bringing in keynote speakers and experts in the area of branding, crm and digital.Overhauled the marketing strategy to combat declining membership numbers and margins.- Re-segmented target audiences - Reframed 24 Hour Fitness’s communications - Reinvented the connections strategy to leverage mass media, digital and CRM.After 4 months:- Overall brand image improved 22%- Willingness to recommend improved 24%- New member acquisition grew 17%- Churn decreased 3%OTHER PERS CLIENTS:ATC Onlane, Cytomax, Facebook, Interbank FX, Kronan Bicycles, Paradise Poker, Peet’s, Roost.com, SanDisk, UFC Gym, Yogaworks

SPRINT B2B AND CONSUMER ; NEW BUSINESS- Developed new Sprint B2B positioning and strategy centered on real-world results with Sprint, and away from pie-in-the-sky promises. Worked closely with the creative department to develop and sell in resulting category-changing ad campaign in an attempt for P&HR to retain the B2B account. - P&HR became Agency of Record in January 2004.- All key brand metrics for Sprint improved by at least 15% in Q1 of launch.- Member of strategic planning team charged with developing new Sprint corporate-wide “category challenger” positioning.- Officially adopted by Executive Board in June 2004.

Global B2B ad agency. Ran SF office. Responsible for Contra SF’s integration with Contra offices in Beijing, Helsinki, London and Singapore to take advantage of global knowledge and know-how in developing strategies and creative. Member of global executive board.Developed all communications strategies and brand plans; worked hand-in-hand with creative teams in the US, Europe and Asia to develop subsequent ad campaigns.HIGHLIGHTSNOKIA INTERNET COMMUNICATIONS GLOBAL LAUNCH CAMPAIGN- Introduce a top 10 global brand into a new market where it had no perceived expertise, nor brand credibility (consumer brand vs. b2b).- Rolled out first-ever global ad campaign in 29 countries and 10 languages in less than 3 months.HP MOBILE E-SERVICES BAZAAR- Unify communications globally of a global program, in a market where HP had little credibility. One voice, worldwide, consistently.

New York City

Developed and sold in new positionings, communications strategies, advertising and non-traditional marketing communications to Southern Company and Time Warner

New York City

Eastman Kodak Company: Developed new positioning, communications strategy and global advertising campaign for high-speed film based on the simple notion of more good pictures, thanks to the forgiving nature of faster films.

San Francisco Bay Area

Saturn, First Union Bank, Acer Computers

San Francisco Bay Area

Autodesk, Sun Microsystems, SF Ballet