Anders Pers Email & Phone Number

California, United States

SF Bay Area

San Francisco Bay Area

Enphase Energy, a global energy technology company based in Fremont, CA.Articulated new brand positioning to introduce Enphase more broadly to the world. Responsible for first-ever full-funnel consumer launch campaign across digital, social, and outdoor. Built responsive and fast-moving content engine and the social marketing discipline from scratch. Grew.

SF Bay Area

HIGHLIGHTSThe Lincoln Project: Built rapid-response team to produce advertising in response to news cycle developments with the goal of electing Joe Biden as President. Produced second-most viewed commercial of the 2020 cycle to date. mophie: Developed 2020 marketing plan: new positioning, refined target audience profiles to reflect power and impact of.

San Francisco Bay Area

Seasoned exists to improve the lives and livelihoods of restaurant people. Revamped growth and product marketing disciplines; expanded marketing strategy to include digital, social and traditional advertising, as well as content; re-aligned marketing plan to focus on test and growth markets as labs for national expansion; expanded brand DNA to include.

San Francisco Bay Area

Skulpt develops hardware and software to accurately measure total body composition as well as muscle quality of 24 muscle groups and fat content for specific body parts. Led brand and company re-positioning to align product offering with viable market, which resulted in my developing a new business plan and strategy, product roadmap, and marketing.

San Francisco Bay Area

HIGHLIGHTSToyota: Teamed up with eatbigfish to re-position Toyota as a leader in the changing world of transportation and develop the marketing platform for Tokyo 2020.Impossible Foods: Developed positioning and go-to-market launch strategy, focusing on high-end restaurants to build intrigue and mystique.Goorin Brothers: Developed end-to-end marketing.

Atlanta, GA

Developed a clear positioning that each of the three Coca-Cola Trademark brands can own at retail, thereby giving the three brands distinct roles which in turn enables Coca-Cola to have presence and be relevant 52 weeks a year in retail.To address volume declines for Coca-Cola, built a retail strategy that targeted lapsed drinkers and neutral potential.

HIGHLIGHTSMuscle MilkRe-positioned the brand as healthy, sustained energy, an unoccupied space at the time, to broaden appeal and take it mainstream. Helped Muscle Milk start its growth from a $10 million "muscle-head" brand into a mainstream brand with over $500 million in annual revenue. Ancestry.comRe-positioned and re-launched the brand..

SPRINT B2B AND CONSUMER; NEW BUSINESS- Developed new Sprint B2B positioning and strategy centered on real-world results with Sprint, and away from pie-in-the-sky promises. Worked closely with the creative department to develop and sell in resulting category-changing ad campaign in an attempt for P&HR to retain the B2B account. - P&HR became Agency of.

Global B2B ad agency. Ran SF office. Responsible for Contra SF’s integration with Contra offices in Beijing, Helsinki, London and Singapore to take advantage of global knowledge and know-how in developing strategies and creative. Member of global executive board.Developed all communications strategies and brand plans; worked hand-in-hand with creative.

New York City

Developed and sold in new positionings, communications strategies, advertising and non-traditional marketing communications to Southern Company and Time Warner

New York City

Eastman Kodak Company: Developed new positioning, communications strategy and global advertising campaign for high-speed film based on the simple notion of more good pictures, thanks to the forgiving nature of faster films.

San Francisco Bay Area

Saturn, First Union Bank, Acer Computers

San Francisco Bay Area

Autodesk, Sun Microsystems, SF Ballet