Sanna Andersson Email & Phone Number

Los Angeles, Ca, Us

New York, Ny, Us

GlobalEdgeMarkets is a Global Business Management and Growth Consultancy for Scaleups and Enterprises. It focuses on market entry and expansion, scaleable growth across multiple disciplines and product lines, Account-Based Marketing (certified), and Investor Relations/Funding.

Pirkkala, Fi

New York, New York, Us

New York, New York, Us

• Supported and advised Finnish and Nordic startups/scaleups/SMEs in their US market entry, main focus in Smart Cities, Circular Economy, ICT, AR/VR.• Created and developed networks and co-operated with Finnish, Nordic, and US organizations:hubs, accelerators, incubators, investors, legal advisors, media, etc.: helped companies findvaluable contacts to support their growth.• Planned, executed, and hosted events, programs, and both business and political visits. Organized and prepared several minister visits, events and bilateral meetings.• Planned and executed communication and country branding, including creating social mediacontent.• Member of Nordic Innovation House New York working group.

Espoo, Uusimaa, Fi

• Holistic wellbeing chain, joint venture of two Finnish listed companies Kesko and Oriola.• Built brand, marketing, content, and media strategy for a new store brand in Finland, including launch marketing strategy: opened an online store and 18 brick & mortar stores within nine months.• Developed and managed multi-channel marketing processes and campaigns (TV,radio, print, in-store, online, newsletter, programmatic buying, social media, SEM, SEO, blogs).• Developed media packages.• Budgeting, KPI definition, concept and marketing research and development.• Developed online store and website together with sales team.• Recruited and managed a team of two marketing planners; was responsible for the operation of the team and all personnel affairs such as development discussions and recruiting.

Helsinki, Southern Finland, Fi

• Managed and developed content planning processes of the biggest food media in Finland serving three retail chains of 1 000 grocery stores. o Channels included K-Ruoka.fi website, K-Food mobile app, What should we eat today? national TV-program, online video, radio, K-Food magazine, Pirkka magazine food leaflet, 8 social media accounts, email letters, blogs.• Managed website K-Ruoka.fi and social media services and was responsible for customerinteraction, SEO and SEM development, programmatic buying, and native advertising. • Developed media packages and managed vendor relations. • Managed a team of four marketing specialists.

Helsinki, Southern Finland, Fi

• Led and developed content planning processes.• Managed full lifecycle of K-Food (K-Ruoka) content and channel strategy; developed strategyfrom inception through execution (channels listed above).• Developed media packages; managed vendor relations and network of bloggers.• Managed a team of three marketing specialists.

Helsinki, Southern Finland, Fi

• Led digital content strategy development for Kesko Food digital services through implementation of new website platform K-Ruoka.fi; served as chief website editor; developed SEO and SEM operations.• Planned and executed marketing actions for private label brand Pirkka, including events andfairs; coordinated sponsorship relations and managed charity campaigns.• Created concept of internal strategy books; managed production logistics of three individualreleases.• Managed Kesko Food online material bank, including administration, functional design andtechnical development.

Helsinki, Southern Finland, Fi

• Planned and executed both internal and external communication for Kesko Food and K-Plussa(the biggest loyalty program in Finland); responsible for PR relations and media inquiries; createdpress releases.• Served as chief editor of Kesko Food personnel magazine.• Monitored publicity in both traditional and social media.

Espoo, Fi

Master Of Business Administration (M.B.A.), Marketing

Exchange Student, Marketing, Leadership

Bachelor’S Degree, Communication And Media Studies

Exchange Student, Marketing

Graphic Designer, Art