I create digital experiences that engage and convert by aligning clients' strategy and product offerings with their customers' reality and expectations. I love having fun creating exciting projects with the clever people around me. I create insights by researching users’ needs and preferences or workshopping with business stakeholders to identify valuable opportunities as part of my core skillset. As is rapidly testing these insights to validate the core assumptions. Being very excited about building digital solutions, the insights are used to make strategic design decisions delivering strong creative concepts and projects. With over 10 years of experience, I have worked on everything from experience-lead commerce projects (in verticals and horizontals; for web and app; technically complex and not so complex) to family-oriented theme parks websites for Danish and international clients. I have a strong technical background with a Masters in Computer Science and Communications. I am fluent in Danish and English.My specialties cover: Customer Experience (CX), User Experience (UX), Concept development, Qualitative (interviews, concept tests, usability tests) and quantitative Research, B2B complexities, Design thinking co-developmentB2C-customers include: Danske Spil, HK, Tivoli, Bang & Olufsen, Lalandia B2B-customers include: Satair, Telia, Brødrene Dahl, Grundfos