Cooper Anderton Email & Phone Number

Waco, Texas, United States

Portland, Oregon Area

• Created an email outreach program using the company’s photography database for the sales force to use which has improved response rate by 19 percent in 3 months.
• Audited company website and improved SEO through editing and inserting metadata which increased traffic by 12 percent in 3 months.
• Used Excel and various Microsoft programs to build the company’s photography database to be used later in marketing efforts.
• Used the new filing system to inventory over 200 photos with an ability to sort by industry and service of the company.
• Compiled metadata showing website performance to identify strengths and weaknesses.
• Created and executed a plan to improve the site which resulted in a 12 percent increase in visitors in 3 months.

Waco, Texas Area

• Created and managed 18 different direct mail marketing projects with goals ranging from hard sales to announcing an upcoming event.
• Co-lead and wrote copy for a website build that has yielded 40 percent more traffic than the previous site on average.
• Re-branded Wide Format into Environmental Graphics to help customers understand the product. This sector of Integ has increased average monthly revenue by 23 percent.
• Managed digital advertising through the brand’s Facebook and YouTube accounts. By using paid and organic strategies the accounts increased engagement by 26 percent.
• Tracked social media performance on a week to week basis. Evaluated both paid and organic posts to improve communications strategy in order to increase engagement.
• Branded a part of Integ into its own business. By building a website and using various communications strategies the business has grown 22 percent in a year.

Bachelor Of Arts - Ba, Advertising

Activities and Societies: Pi Kappa Phi Student Ambassador for Baylor School of Journalism Club Golf

High School