I've spent 10+ years designing and consulting on data implementations and measurement integrations for web and mobile applications.My primary focus is on using data efficiently so that nothing just ends "in the drawer".In recent years, I often find myself in a mentoring role, either for junior corporate employees or more senior freelancers, helping to push analytics further.For many years I have been training and lecturing on topics around analytics in companies at universities. I was a Google Trainer for several years and regularly help organize community events and conferences such as Measurecamp.