A professional with a Master’s degree in Business Administration, specializing in Marketing, and experience in designing digital marketing strategies focused on data analysis and performance improvement. Successfully enhanced engagement and follower growth through creative content campaigns across various platforms, particularly Instagram. Skilled in data analysis to evaluate campaign effectiveness and in developing content strategies aimed at increasing brand awareness and conversion. Proficient in using various graphic design tools and producing effective copywriting.
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Content Strategist And Social Media Marketing SpecialistElasi Coffee&Space Dec 2023 - Feb 2024Yogyakarta, Indonesia• Designed and implemented 10+ digital marketing and monthly content strategies on Instagram, creating templates aligned with visual guidelines, increasing followers by over 100 and maintaining an average of 20 likes per post. • Developed and executed storyboards with visuals and voiceovers for campaigns involving three prominent Key Opinion Leaders (KOLs) in Yogyakarta, ensuring content aligned with the cafe's vision. • Analyzed and selected KOLs based on follower data, reach, and… Show more • Designed and implemented 10+ digital marketing and monthly content strategies on Instagram, creating templates aligned with visual guidelines, increasing followers by over 100 and maintaining an average of 20 likes per post. • Developed and executed storyboards with visuals and voiceovers for campaigns involving three prominent Key Opinion Leaders (KOLs) in Yogyakarta, ensuring content aligned with the cafe's vision. • Analyzed and selected KOLs based on follower data, reach, and rate card, using a specially designed campaign checklist and KOL measurement tools to ensure alignment with the marketing strategy. • Applied a content upload schedule, strengthening brand identity by crafting taglines tailored to the target market segmentation. • Navigated the challenges of a relatively new brand with a short internship period by strategically distributing tasks based on team expertise, optimizing content production to accelerate brand development. • Utilized Canva for graphic design, Capcut for video editing, Copy.AI, ChatGPT, and Rytr.me for copywriting, as well as Google Sheets for managing the Content Plan & KOL, streamlining administrative tasks in content creation and distribution. Show less -
Administration StaffAsuransi Umum Videi Jun 2019 - Aug 2019Sintang, Daerah Tingkat I Kalimantan Barat, Indonesia• Designed and completed 40+ Surety Bond Letters per month based on data and documents from guarantors, including Bid Bonds, Advance Payment Guarantees, and Performance Bonds. • Utilized MS Excel and MS Word for drafting and printing guarantee letters, ensuring accuracy and completeness in line with company standards, and prioritizing guarantee letters with the closest deadlines.
Andi Setiawan Education Details
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3.69 Out Of 4.00 -
3.43 Out 4.00
Frequently Asked Questions about Andi Setiawan
What is Andi Setiawan's role at the current company?
Andi Setiawan's current role is MBA Graduate Universitas Gadjah Mada | Content Strategist & Marketing Management Analyst.
What schools did Andi Setiawan attend?
Andi Setiawan attended Universitas Gadjah Mada (Ugm), Telkom University.
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Andi Setiawan
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Andi Setiawan
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Andi Setiawan
Quality Assurance At Paxocean | Irca Qms 9001: 2015 Internal Lead Auditor | Be - Naval Architecture At Diponegoro University | Marine Survey | Naval Architect | Freelance 3D Cad Modelling & Fea-Cfd Analysis.Batam -
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