Led marketing strategy and event programming for a portfolio of mixed-use communities with an emphasis on retail support.- Develop and execute strategic marketing plans and manage operating budgets that address property issues and opportunities, resulting in marketing programs that enhance tenant, community, and media relations, and increase traffic and sales.- Coordinate advertising, social media, e-blasts, digital support (geofencing campaigns, paid search, SEO, etc.), collateral, direct mail, posters, banners, for retail properties-Meet with new or struggling retail tenants as needed to offer advisory services andsupport- Plan, direct, and implement unique annual signature events and ongoing entertainment programs that generate excitement, community interest, and drive traffic and sales for retailers- Develop appropriate metrics to measure the effectiveness and success of various marketing efforts – special events, retail activities, sales promotions, and community relations activities.-Deliver event and campaign recaps, including consumer traffic/attendance, website performance, survey results, social media engagement, email acquisition, and incremental sales. -Manage Retail Marketing Coordinator position , providing leadership andopportunities for grow th and learning

-Develop and execute comprehensive marketing plans for new store openings and store remodels, including store signage, coupons, sampling, community events, employee engagement, grand opening events, e-mails, geo-targeted digital/social communications, and more-Offer marketing support for national new store openings and remodels -Identify and engage in local trade area activities/events that drive brand awareness, engagement, and store traffic-Partner with Regional and District Leaders to address store-specific challenges (e.g., competitive openings, performance issues, etc.) by creating and executing custom marketing plans-Support local & regional community engagement, event and experiential marketing efforts by executing of tactics such as coupons, donations, signage, community partnerships, etc.-Manage creative briefings, development, production and execution of marketing plan components-Manage program budgets, invoicing, and vendor relationships-Identify opportunities for local sponsorships, local PR, event participation, and local influencer relationship-building-Keep a pulse on local market and competitive trends to proactively identify marketing opportunities-Build strong, collaborative partnerships with Regional, District and Store Managers in assigned geographies

Brand Activation Manager for northeastern division, responsible for ensuring the local Divisional Trade Marketing initiatives are fulfilled in collaboration with Area Sales Managers and local sales rep teams.-Serve as liaison between National and Regional Chains Teams to ensure full activation of chain programming in the On & Off Premise, as well as any unique geographic-specific activations or initiatives.-Lead the development of the Annual Festivals & Sampling Calendar by Area Manager Territory within division-Deliver amplified brand programs surrounding festivals and sponsorships within division-Collaborate and determine what annual festivals, activations and other local experiential activations will be activated by the Festivals Team -Lead the execution of Local-specific promotional, innovation, beer collaboration and other non-National programs in partnership with sales teams-Supports the execution of the major National platform programs-Work with Sales Reps to brief Distributor Sales Teams monthly or quarterly as required

Localizing New Belgium in DC by delivering unique and fun experiences in DC and Northern Virginia!-DC based Marketing Manager-Develop local, strategic marketing plans and execute comprehensive marketing programs that drive sales integration-Regularly produce and execute consumer-facing events-Develop key partnerships with local media groups, creative groups, and nonprofits to increase brand image and awareness in DC Metro area.-Manage local Social Media handles and create custom content.-Write copy for digital/print advertising and Social Media. -Manage local marketing budget for paid media, events and festivals, sponsorships, POS, travel, supplies, and meals/entertainment, reporting monthly actuals and forecasted spending.-Serve as a community steward and local storyteller of New Belgium’s values and beliefs.

Contract-Based Event Manager/Brand Ambassador for Mosaic Sales SolutionsManager of Stella Artois Draught Master Program and Brand Ambassador for various one-off events-Managed 6-week program at 14 different accounts, demonstrating and teaching Stella Artois's Nine Step Pouring Ritual to consumers, who then competed against other participants for "Draught Master" status. -Managed event setup, execution, breakdown, and staff, including transport/setup/troubleshooting of mobile draught unit and jockey box systerm.-Completed daily event recaps with photos, quantitative data, and qualitative data/consumer feedback.-Represented various brands including Stella Artois, Stella Cidre, and Becks Sapphire at multiple sampling events in both on and off-premise locations.

DC Marketing Coordinator for nine restaurants in DC Metro area and two NY restaurants-Developed marketing plan and monthly event calendar for DC/MD/VA and NY restaurants.-Established/maintained corporate partnerships to increase brand awareness and dine-in sales.-Coordinated participation in events including 5Ks, campus events, fundraisers, Yelp Elite events, street teams, and more.-Streamlined the process for organizing and executing fundraising events, including managing booking requests, adding functions to POS system, and coordinating with accounting team to process ongoing donations.-Trained team members on key messaging points to effectively market new rollouts.-Created/edited materials to support social media posts and monthly e-newsletters.-Supported customer service efforts by responding to customer comments, complaints, and donation requests.-Worked with designers and vendors to create store signage for various events and promotions.-Supported NY market (two restaurants) via in-store promotions, street teams, and events.

Co-Manager of National Mobile Marketing Tour and Regional Event Manager/Brand Ambassador-Co-managed Glade “Happiair” Mobile Tour (February 2012 – April 2012)-Co-managed Glade Winter Collection Mobile Tour (October 2010 – December 2010)-Co-managed “Cooking with Philly” (Kraft) Mobile Tour (February 2010 – May 2010) *Won 2011 Gold “EX Award” for Best Mall Event Program-Hosted live cooking demos at malls throughout the US while representing brand image.-Supplied account team with weekly event/progress report, photos, and consumer feedback.-Effectively trained and led a team of staff at in-store demos, special events, and guerilla marketing initiatives.-Executed on-premise audits (Heineken) to ensure quality service and proper pouring technique.

Manager of National Mobile Marketing Tours-Co-managed Kraft Fresh Take Mobile Tour (Feb 2011 – June 2013)-Managed Maxwell House “Drops of Good” Tour (June 2011 – September 2011)-Assistant Manager for Aladdin Collapsible Lunch Container Tour (May 2011 – June 2011)-Coordinated event site walk-thrus & logistics, including shipments & deliveries.-Managed event setup, execution, breakdown, and staff in retail and lifestyle markets.-Operated a mobile food truck, preparing and cooking fresh samples for consumers.-Handled daily event reporting and photos.-Tracked and ordered inventory for each market.

Manager of 4-Month Regional Mobile Marketing Tour and Event Manager/Brand Ambassador-Managed mobile tour for Müller [Quaker] yogurt launch in the US-Generated brand awareness of of product via guerrilla sampling & event participation-Drove refrigerated “reefer” truck around downtown/metro DC area for 4 months-Created weekly schedule of guerilla-based event locations-Booked and trained all regional staff on bi-weekly basis-Completed daily event reporting and organized weekly product pickups

Production/Office Assistant under Coordinating Producer for the TV series, Treasure Quest-Originated travel schedules for production crew & booked/confirmed international travel.-Created/maintained spreadsheets, completed expense reports, organized/digitized paperwork.

Animal Care Specialist for Standard and Resort Boarders-Prepared Check-Ins, confirmed pet lodging, led guided pet resort tours to potential clients.-Provided daily care to animal boarders: walked dogs, cleaned runs and kennels, fed according to schedule, bathed dogs and cats, administered oral medication, completed daily invoicing.-Assisted Vet Techs with x-rays, cleaning surgical tools, getting urine/stool samples, and providing extra care for canine/feline patients with special needs.