Andi Caruso, Mba Email & Phone Number

Lyric Cycles designs and manufactures high-performance light electric vehicles. We're on a mission to replace one billion miles of car-powered trips with our bad-ass electric bikes and motorcycles.Care to join us on that mission?! Shop our bikes here: lyriccycles.com

Calgary, Canada Area

Visit us at: www.proofconsulting.caFollow us at: www.linkedin.com/companies/proofconsultingProof specializes in data-driven strategy to help businesses make more informed decisions that drive results. Core services include digital experience strategy, optimization and automation, business analysis, analytics solutioning & implementation, and analytics.

Calgary, Alberta, Canada

• As one of Canada’s leading telecommunications companies, Shaw offers cable, Internet, home-phone, satellite and mobility services to Canadians with the Shaw, Shaw Direct and Freedom Mobile brands for B2C and the Shaw.
• Led marketing cloud project, in which we implemented seven new marketing technologies to enable personalization via a 360 degree view of the customer (DMP – Tealium Audience Stream, testing and personalization –.
• Led team of four, prioritized team deliverables, and managed cross-functional team processes
• Defined Online and Marketing KPIs; built models for target creation, campaign budget allocation, forecasting, offer sensitivity analysis; presented recommendations to cross-functional teams, including executive level.
• Created and facilitated the Digital Analytics Bootcamp series, providing nine training sessions for the Marketing and Digital Product team to teach digital campaign and onsite data analysis, as well as Excel how-to and.
• Managed onsite tagging strategy; created new universal tagging solution and helped lead implementation across four properties to increase data quality

• Led marketing cloud discovery project, working with SapientRazorfish to identify opportunities, create proposed solution, identify vendors, and model financial impacts of project, to gain project approval and budget
• Provided reporting and dashboards for digital campaigns (SEM, display and social media), and lead weekly optimization meetings to provide strategic recommendations; from 2015 to 2016, contributed to a 75% increase in.
• Built reports and dashboards to analyze onsite funnels and conversion, user behaviour, marketing channel trends, and completed ad hoc requests as required
• Managed onsite tagging strategy and documentation for development and implementation of Adobe Analytics and Tealium to allow data capture, and QA to validate implementation and data quality
• Acted as Digital Analytics team lead, prioritized team work, helped create cross-functional team processes, and provided team training and mentorship to Digital Analytics analysts and other marketing team members
• Volunteered on the Social Committee for two years, and worked with the Marketing and Culture EVP as Chair of the Marketing Engagement Committee, contributing to a three percentage-point lift in Marketing engagement

Calgary, Canada Area

• Partnering with organizations like the Olympics, FIFA World Cup, and the Oscars, Getty Images is one of the world’s leading producers and distributors of imagery.
• Defined KPIs for iStock search program through data analysis, used Adobe analytics suite to build data-capture tables, built Excel models to calculate metrics in user-friendly scorecard, eventually automated report for.
• Implemented search testing program, creating predictive models to optimize iStock’s search result mix to maximize revenue, ultimately increasing the conversion rate by 6% and overall download volume by 7%
• Project managed the design and development of the Getty Images global navigation and five product pages including the Getty homepage, leading a cross-functional team of user experience designers and developers, and.
• Led cross-functional team to launch BBC Motion Gallery video collection on Getty Images, creating onsite user experience and search strategy, resulting in 90K+ visits to the branded landing page and 500K+ asset views.

Reading, United Kingdom

• DataSift is a Big Data platform that aggregates, filters and delivers real-time social data, allowing enterprises across industries to extract valuable insights from the billions of conversations happening on social.
• Implemented SEO strategy based on segment analysis, producing blogs, an eBook and a Forbes article, and ultimately achieving a 100% increase in website traffic, 1000% increase in leads, and leading to a 130% increase.
• Analyzed historical web-traffic, segmented leads, implemented lead scoring procedure, and created drip marketing program to improve efficiency of sales process
• Aggregated and analyzed social data queries, interviewed clients, and performed market and competitive research to create client business cases to position DataSift within the entertainment/media, social marketing, and.
• Managed the launch of three flagship products, creating product marketing assets including data sheets, sales decks, landing pages, and multimedia, which contributed to a 130% increase in quarterly sales

Calgary, Canada Area

• Event management, marketing and social media strategy development for clients in the hospitality and entertainment industry. Clients included Penny Lane Entertainment, PrimeBoxOffice.com and performing artists.
• Developed strategic plan for sponsorship, marketing (social media, advertising, and public relations), corporate sales, logistics and execution for the Calgary Stampede, ultimately netting $6+ million in revenues over.
• Managed social media campaign for a client in the entertainment industry, achieving over 1700 new Facebook fans, 220,000 Page interactions, 3000 Twitter mentions and 1000 QM code scans within a 12-day period
• Produced a social media / guerilla marketing event attracting 2000+ attendees and 100,000+ Facebook views in one day
• Managed a team of 200+ employees to execute a 12-day event serving 100,000+ customers and generating $6+ million

• With annual sales over $40 million, The Union Ltd. is Canada’s largest independently owned concert promoter. Producing 700+ shows per year, clients include Virgin Fest, DJ Tiesto, Joan Rivers, Drake, Blink 182, Ozzy.
• Created financial models to optimize ticket sales, which led to a 20% decrease in marketing spend
• Conducted a market research study, ultimately creating user profiles to effectively segment and target customers through multiple channels including social media, display ads, SEO, email, promotional events and.
• Negotiated strategic partnerships and reorganized street marketing team to increase brand awareness and facilitate onsite promotions within six new markets, increasing average revenues in said markets by 15%

Calgary, Canada Area

• Penny Lane Entertainment is Western Canada’s leading hospitality company, having owned over 15 brands and venues, with annual sales over $50 million. Specializing in corporate sponsorship and event management, clients.
• Developed corporate sales and event management strategy for the Calgary Stampede, pre-selling $1.5 million
• Created client engagement and business development models for two brands, and implemented annual marketing strategy across four venues, achieving a 12-15% increase in year-on-year profitability per venue
• Developed sales tools and implemented quarterly team incentive programs, increasing venue traffic by 25%
• Integrated the use of CRM databases to collect and analyze customer data, growing databases to over 75,000 contacts

Master Of Business Administration (M.B.A.), Marketing, Digital Business

Activities and Societies: International Exchange Program - Startup Outreach Representative - Entrepreneur Association - Member.

Master Of Business Administration (M.B.A.)

- Project Manager - SDA Bocconi Marketing Club - Business School Relations and Marketing - SDA Bocconi Sailing Club - Business School.

Bachelor, Journalism With A Minor In Business

Activities and Societies: Journalism Students Society, Graduation Committee - Wrote for the Charlatan and Centretown News - Received five.

Acting