Lead Bulletproof's global business strategy, evolving our offer, growing our capabilities and expanding our reach into new markets. Act as global strategy lead, cultivating talented, multi-disciplinary strategy teams around the globe and ensuring strategic excellence across all our eight studios.Provide business, brand and creative consultancy, helping C-suite clients create desire through disruption for some of the world's most beloved brands.

Develop and deliver lectures on various topics related to brand and creative strategy for MBA, MPhil and Executive Education courses.

Provided strategic leadership for iconic global businesses, developing distinctive brands that defined categories, created new markets and impacted culture.Built JKR's consultancy and innovation offers, led the development of the agency's IP and line managed senior and junior strategists.Clients: AB InBev (Budweiser, Bud Light, Stella, Corona, Leffe, Jupiler, BEES, Innovation), RBI (Burger King), Electronic Arts, Genius, Kellogg's (Kashi), KraftHeinz (Heinz), Mars (M&M's, Maltesers, Petcare, Mars, Incorporated, Innovation), P&G (Head & Shoulders), PepsiCo (Innovation), Pret A Manger, Reckitt (Innovation), The Diana Awards.

Led the strategic development of global brand programmes in various sectors including luxury, travel, FMCG, automotive, professional services, media, property, charity, and arts and culture. Line managed senior and junior strategists and led the agency's thought leadership programme.In partnership with BBC Creative, my work on the BBC2 rebrand received more than thirty creative awards in 2019, including Silver Lion at Cannes, Yellow and Wood pencils at D&AD, Grand Prix at the Drum Design Awards, First Prize at the New York Festivals, and Best of Show at the Brand Impact Awards.Clients: Bank ABC, Adriatic Luxury Hotels, Anglo American, BBC, Danone, Deloitte, Get Living, Gousto, Invictus Games Foundation, Jaguar Land Rover, Kantar, Nespresso, Newton Investment Management, Notpla, One&Only, Shelter, UK Foreign & Commonwealth Office.

Developed, delivered, and assessed theory and practice-based courses as a faculty member at the following universities:• HU Utrecht - Senior Lecturer, BA Creative Business (Jul 2016 - Jul 2017): Marketing Communications; Marketing Principles; Consumer Behaviour; Digital Marketing; Organisational Behaviour; Change Management• UAL, London College of Communications - Lecturer, BA/MA Media & Cultural Studies (Jan 2011 - Apr 2014): Semiotics; Culture & Consumers; Public Relations; Digital Communications; Celebrity & Fandom• Goldsmiths, University of London - Associate Lecturer, BA Media Studies (Sep 2010 - Mar 2014): Promotional Culture; Representation & Textual Analysis (Semiotics & Critical Theory)• Oxford Brookes University - Associate Lecturer, BSc Psychology (Jan 2011 - Jun 2011): Psychology of Communications• London School of Marketing - Lecturer, CIM/CAM certification (Oct 2010 - April 2011): Consumer Behaviour; Advertising; Managing Corporate Reputation; Strategic Marketing

Parallel to my academic appointments, I provided freelance and fixed-term consultancy on business, brand, and creative challenges for international clients including:• United Nations (ITC) - Castries, Saint Lucia • Cambridge Accelerate - Beijing, China • Nestlé - Copenhagen, Denmark• FundsUp - Amsterdam, Netherlands • ICAEW - London, United Kingdom • Mencap - London, United Kingdom• The QNI - London, United Kingdom • United Nations (UNESCO) - Paris, France • L’Union Fes - Fes, Morocco• Net Impact Europe - Paris, France

Established and led the marketing and communications department, managing the brand across an international membership network of more than 200 affiliate chapters.

Established and led the marketing and communications department, owning and delivering the member acquisition, retention and engagement strategy.