Andie Phoon Email & Phone Number

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Responsibilities:• Overseeing business development, partnerships, and marketing• Managing client projects • Developing business growth and strategy• Being responsible for all marketing and business efforts of the company• Leading the team to complete all necessary projects and task within timeframe• Supporting team members in completing their projects by delivering relevant and effective deliverables that lead to strong business outcomes• Designing, developing, and managing all client websites and their digital marketing efforts• Developing business growth and marketing efforts• Leading the team to complete all necessary marketing efforts and projects within timeframe• Developing digital content for client to drive engagement and customer acquisition• Leading the team in completing KPIs, campaigns, content, and more• Assisting clients in reaching 200,000 organic website visitors in two months• Growing clients' social media following by 300% in six months• Coordinating paid media buying, search engine optimization, and social media content scheduling• Producing market intelligence reports and strategies to help optimize business and sales performance

Petaling Jaya, Selangor, Malaysia

Petaling Jaya, Selangor, Malaysia

Kuala Lumpur, Kuala Lumpur, Malaysia

Responsibilities:• Oversee all marketing, advertising, and communications for PowerUpSuccess and its daughter companies.• Be responsible for the marketing of company products and services to the right market, whether it's B2B or B2C.• Demonstrate digital marketing skills and company product knowledge. • Develop an annual and monthly marketing plan in conjunction with the sales department. This should detail the year’s activity to meet agreed company objectives.• Develop evergreen digital marketing content for all media channels, including socials, website, and etc.• Lead the digital marketing team to complete all assigned and necessary tasks to meet business needs and marketing goals.• Ensure that all marketing campaigns meet KPIs and increase ROI.• Prepare and manage marketing plans and budgets while being able to deliver all marketing activity within the agreed budget.• Identify target markets and developing strategies to communicate with them.• Direct marketing staff to where budgets are devolved.• Manage all aspects of social media and thought-leadership presence.• Achieve frequent, timely, and positive media coverage across all available social media.• Manage the entire product line life cycle from strategic planning to tactical activities.• Conduct market research in order to identify market requirements for current and future products.• Develop and implement a company-wide plan to push product while continuously working with all departments for its execution.• Manage the production of digital and print promotional material.• Develop graphics and layouts for product illustrations, brochures, names cards, banners, company logos, websites, and any other media platform requiring illustrative design work or creative video production.• Support team members in completing their projects by delivering relevant and effective design communication and effort for the overall success of the company.

Petaling Jaya, Selangor, Malaysia

Petaling Jaya, Selangor, Malaysia

Petaling Jaya, Selangor, Malaysia

Columbus, Ohio Area

Responsibilities:• Develop calls-to-action, landing pages, emails, lead generation content, and press releases with industry-standard digital marketing and automation tools that increase customer retention by 12%• Create, schedule, and analyze results for all social media updates• Utilize relevant data analytics to derive insights for recommendations and counter-measures• Experiment with new growth strategies and enhance ideas creation• Coordinate and project manage multiple industry events • Conduct thorough market research for vertical segmentation • Create content for website to reach specific audiences and highlight specific products, resulting in 2x improvement in average click-through rate • Research, develop and implement effective SEM/SEO strategies • Assist in marketing campaigns to achieve the best ROI for the brand

Columbus, Ohio Area

Responsibilities:• Managed tasks and assignments provided by lead professors and researchers• Analyzed incoming market data from surveys• Edited videos for surveys and experiments • Researched effective mediated communication methods• Edited and curated content used for the testing period of experiment and research• Assisted in developing and researching strategic plans that successfully led to receiving a research grant

Columbus, Ohio Area

Responsibilities:• Supported the Off-Campus Commuter and Student Services department with promoting their department through events and marketing campaigns• Managed and oversaw marketing campaigns about safety and mental wellness• Handled customer service requests and corresponded with students• Assisted landlords and off-campus students for housing needs• Collected survey information and updated relevant database • Coordinated and planned key activities and projects • Screened calls and relayed information to the right parties• Handled printing and scanning of important documentation• Supported daily services of customer requirements • Collaborated with various organizations and student groups• Managed social media sites and produced content for those platforms

Bowling Green, Oh

Responsibilities:• Supported the school of communication in promoting their program• Encouraged and informed students about information regarding the school• Advocated and represented the program in different events and tours on campus

Kuala Lumpur, Malaysia

Responsibilities:• Supported daily duties in client services • Screened calls and relayed information to the right parties• Project management of client’s inquiries and activities • Assisted and supported project teams• Assisted in coordinating and preparing for activities and projects needed by the company• Worked with a large group of people in many different projects • Handled printing and scanning production

Kuala Lumpur, Malaysia

Responsibilities:• Authored five feature articles and created fresh content about news in Kuala Lumpur for biannual publication • Interviewed significant individuals for four news articles that appeared in two successful magazine issues• Performed editorial responsibilities for the publication by copyediting, proofreading, rewriting, generating article ideas, planning out features and setting deadlines and schedules• Managed auditions and produced a script with a panel of writers for a short film that won the Best Short Film 2016 award in HELP University • Recruited and corresponded with sponsors for advertising space in the magazine, which produced the funds needed for the publication of the 2015 and 2016 issues

Kuala Lumpur, Malaysia

Responsibilities:• Managed retail sales and customer advocacy efforts• Maintained product inventory and handled shipping requests• Operated point of sales system• Coordinated orders between vendors and customers

Kuala Lumpur, Malaysia

Responsibilities:• Supported product launch and promotion campaigns that increased audience engagement by 4.5%• Provided marketing content and write up for company publicity and product brochures that resulted in an increase of 20% in sales for Quarter 1 and 2 • Generated ideas and led customer advocacy projects • Maintained efficient customer database• Managed projects• Screened calls• Handled and managed social media accounts and produced writing content for posts

Bachelor Of Arts - Ba, Public Relations, Advertising, And Applied Communication, 3.78 Gpa

Activities and Societies: PRSSA - Student Representative Musician at H2O Church Small group leader for the H2O International TeamHons: Cum.

Bachelor Of Arts And Sciences, Mass Communication/Media Studies, 3.8 Gpa