Andie Gray Email & Phone Number

Miami, Fl, Us

Miami, Fl, Us

Florida, United States

As the CEO of Gray and Sons Construction, I lead our company in delivering exceptional residential and commercial remodeling projects across Florida. Our mission is to elevate spaces with high-quality craftsmanship, tailored interior design solutions, and an unwavering commitment to client satisfaction. We specialize in kitchen, bathroom, and full home remodels, offering a seamless process from initial consultation through project completion. With a focus on customer service, attention to detail, and delivering on time, we strive to create spaces that not only enhance the value of homes but also improve the quality of life for our clients.

Miami, Florida, United States

Led website optimization efforts, enhancing user experience and lead generation through analytics platforms analysis, resulting in a notable increase in online vehicle sales. Utilized A/B and multivariate testing to refine user paths and content, improving conversion rates.Oversaw the successful integration of digital retail experiences, leveraging personalization tools and advanced digital solutions. This initiative significantly elevated online vehicle sales, setting a benchmark in e-commerce efficiency within the automotive sector.Acted as a digital advertising consultant, providing expert analysis and strategy for Google Ads, Facebook Ads, and AdWords campaigns. Enhanced brand visibility and engagement across search engine marketing (SEM), display advertising, retargeting, and social media platforms, driving cost-effective lead acquisition.Executed search engine optimization (SEO) strategies, conducting website audits and optimizations to boost online presence. Applied insights from Google Analytics and Search Console to elevate organic search rankings.Functioned as a digital retailing authority, advising on the best use of e-commerce tools and processes to streamline the online purchasing experience.Crafted and implemented data-driven e-business strategies, leveraging analytics to inform decision-making and optimize digital engagement and customer journey mapping.Enhanced lead process management by introducing lead quality and conversion rate analysis methodologies, incorporating mystery shopping and response time optimization.Served as a pivotal liaison, ensuring alignment and synergy between Audi Southern Region Leadership, field teams, dealership networks, and Aquent, enhancing digital strategy implementation and performance.Engaged in comprehensive consultations with dealership departments, analyzing digital performance data and driving strategic improvements to maximize vehicle sales, marketing ROI, and dealership profitability.

Miami, Florida, United States

- Directed the editing, optimization, and enhancement of websites for premium dealership brands, including Jaguar/Land Rover North and South Dade, Infiniti, Audi of Gainesville, Lamborghini, and Bugatti Broward, ensuring top-tier website performance and user experience.- Conducted comprehensive analytics reviews on a weekly, monthly, and quarterly basis for all marketing campaigns, both in-person and digital, leveraging insights to drive marketing strategy adjustments and performance improvements.- Coordinated strategic meetings with marketing firms to discuss KPIs, ad spend metrics, and identify critical areas for digital marketing optimization, fostering strong partnerships and aligning marketing efforts with business goals.- Oversaw the management and execution of in-house Google Ads, Facebook Ads, and other social media advertising campaigns, optimizing ad performance and maximizing ROI across digital platforms.- Implemented split A/B testing for ad campaigns, analyzing results and compiling detailed reports to inform future marketing strategies and improve campaign effectiveness.- Managed comprehensive photography projects for all vehicles on property, ensuring high-quality visuals for website listings, which enhanced online inventory presentation and customer engagement.- Collaborated closely with Dealer.com and COX Automotive to integrate the latest digital tools and website functionalities, staying ahead of industry trends and leveraging technology to drive sales and customer satisfaction.

Miami, Fl

Daily Responsibilities:- Developed and executed an inbound marketing strategy, leveraging social media advertising, content creation, and email marketing to engage our target audience effectively. - Crafted compelling ad copy and designed visual content specifically tailored to resonate with our identified demographic segments. - Initiated and managed pay-per-click (PPC) campaigns across Google AdWords and Bing Ads, optimizing for reach and conversion. - Spearheaded social media marketing initiatives, deploying targeted campaigns via Facebook, Instagram, and Waze to amplify brand presence. - Designed and implemented email marketing strategies, developing content-driven funnels aimed at boosting conversion rates. - Coordinated and prepared for client meetings, delivering persuasive presentations and comprehensive proposals to secure business. - Analyzed sales data to refine targeting strategies, identify lucrative market niches, and optimize the effectiveness of various sales funnels.Managerial Responsibilities:- Led the recruitment and management of the digital department's personnel, including Graphic Designers, Web Developers, and Copywriters. - Oversaw a sales team of 10, guiding efforts to attract new clients and enhance our digital footprint. - Conducted comprehensive training for new employees on the sales process, salesforce & zoho (CRM & CMS), and operational protocols. - Facilitated weekly strategy sessions with the sales team to establish and pursue short-term and long-term sales objectives.Accomplishments- Consistently generated $1,200,000 in monthly loan origination through strategic sales and marketing efforts. - Drove over $250,000 in loan originations specifically attributed to digital marketing initiatives, underscoring the success of our online engagement strategies.

Miami/Fort Lauderdale Area

Daily Responsibilities:- Established an eighteen-member sales team and an operational staff of three junior members- Maintained a steady sales growth of 22% quarterly- Developed metrics to determine inefficiencies and areas for improvement- Conducted market analysis to determine new marketing strategies that would yield the highest ROI- Created Email, Press-1, and Mail-out Campaigns for marketing strategies to increase our loan origination totalManagerial Duties:- Collaborated with other Fin-Tech companies such as; Primo.Cash, FiveTower, LLC., and AMP Advance, LLC. to diversify our loan origination influx- Formulated an excel sheet to automatically price and qualify clients for specific programs, terms, and rates- Updated business income and expense report, and monthly sales projections to monitor profitability- Managed the hiring and release of staff members and sales agents.Achievements: -Awarded Top Brokerage of the month, Top Sales Agent of the Month, and Most Valuable Funding Partner of the Month; for exceeding set funding goals from major lending firms in 2015- Trained sales agents through a self-written 20 Pg. sales handbook; Including sales pitch and closing statements, product details, application process, industry term sheet and glossary- Achieved our first $1 million funded in 2015- Sold company portfolio of 3,500 applicants and 2,100 renewal clients in September of 2016- Implemented and tailored a Customer Relationship Management software (Salesforce / Zoho) to improve the customer application process, sales success monitoring, and marketing campaign tracking

Aventura, Fl

Daily Responsibilities:- Evaluate the credit worthiness of prospective businesses in accordance with the MCA policies and procedures- Assess legal documents, UCC liens, credit reports and background checks to fully underwrite the loan request- Investigate applicant information to determine impact on credit underwriting (I.e. leases, rent rolls, business plans, etc.)- Ordering, reviewing and analyzing reports (I.e P&L, A/R, A/P)- Evaluate financial statements, historical trends, projections, industry, cash flow and capital structure to determine approval and financing options- Constructively resolved conflicts within underwriting departmentAchievements:- Maintained a 8% default on my underwriting portfolio of over $480,000.00

Bachelor Of Science (B.S.), Business, Management, Marketing, And Related Support Services

Activities and Societies: ROTC Seminoles entrepreneurial club

Bachelor Of Science (B.S.), Business, Management, Marketing, And Related Support Services, Sophomore