Andie Poole is a dynamic marketing communications strategist with over 18 years of experience and a background in technology, higher education, and government relations. Known for her ability to craft compelling narratives, drive digital marketing strategies and manage complex, multi-faceted campaigns, Andie is a proven leader in the field.As lead consultant for Michigan’s I Vaccinate campaign, Andie spearheaded efforts to increase childhood immunization rates. This campaign earned the prestigious 2020 Silver Anvil Award from the Public Relations Society of America—the highest national honor in public relations. In collaboration with the Franny Strong Foundation and the Michigan Health & Hospital Association, she secured a Michigan Health Endowment Fund grant to expand the campaign’s reach, equipping healthcare providers with resources to address vaccine hesitancy.Among other clients, Andie also works with Michigan’s University Research Corridor, Business Leaders For Michigan, and the Michigan Health & Hospital Association, leveraging her expertise to deliver results that align with organizational goals. Before joining Martin Waymire, Andie was a product marketing manager at TechSmith Corporation, where she led global marketing initiatives and content development for a suite of technology products. Her experience also includes working as the alumni relations coordinator for Michigan State University’s College of Communication Arts & Sciences, where she led engagement efforts with alumni and donors.A proud Spartan, Andie holds a bachelor’s degree in English and a master’s in public relations from Michigan State University. Outside of work, she enjoys singing, playing the guitar, biking along northern Michigan’s scenic M-119, and cheering on the Michigan State Spartans and Detroit Red Wings. She resides in East Lansing with her husband Andrew, daughters Elliot (10) and Mara (6), and their dogs, Einstein and Edison.