Leading an extraordinary crew of strategists, insight boffins and creative misfits in NYC and London

Working as a change agent for the 2nd biggest food company in the world. Driving innovation and purpose improvements to address sustainability, social responsibility and health tail/headwinds. Leading the breakthrough innovation practice - instilling design led thinking and agile innovation with an eye on organizational psychology, System 1 thinking, make-to-learn experimentation and circular economy dynamics. Driving consumer centricity with a commitment to empathy and co-creation.

Innovation consulting

Leading communication & innovation strategist, all whilst developing the US talent and client base, championing innovations in social media listening and its applications to brand strategy. Ownership of culture development, talent development, new business & operational responsibilities for a team of 12. $5m revenue in the final year. Core focus on product innovation, content/comms strategy development, data analysis, business intelligence, qualitative and quantitative research and audience understanding. Key Clients: Spotify, GM, Philips, Pernod Ricard, Dole, Twitter, Sonos, L’Oreal, Discovery Channel

Created Face’s Hong Kong & Singapore presence. Lead all business operations, new business development, methodology innovation and project execution. Helping US & European CPG companies find their feet in Asia through localizing brand positionings & developing local market innovations via co-creation. $4m revenue in year 3. Key Clients: Unilever, Reckitt-Benckiser, Nestle, Philips, The Hershey Company, The Economist

Responsible for Greater China, Japan & Korea

Youngest head of planning in Greater China. Focused on providing integrated business, creative & communications strategies for the agencies top 5 clients (Lipton, Wrigley, Vitasoy, Manulife, Estee Lauder). Managing both the HK team (150 staff) and overseeing work from our digital agency (Tribal DDB) and the GZ operation

Leading the push for more idea-focused integrated communications with P&G across Asia through agile analytics and culture research. Lead the most profitable P&G brand account globally including Head & Shoulders, Olay, Crest

Developing insights & ideas across the McCann Worldgroup businesses (traditional, digital, design & multi-cultural communications), facilitating creative excellence and integrated ideas for Uncle Tobys, Nestle, Mastercard, GWF, and XBox

Upstream insight & innovation company. Specialized in consumer behaviour, market segmentation, qual insight, workshop facilitation, market analysis and concept development. Experience across Australia & all of SEA with Diageo, Pepsi, Mercedes Benz, Ford, Unilever

Marketing training ground. Focus on Customer Insight, Market Segmentation, Market Analysis, Analytics, Market Research, Data Analysis, Business Analysis, Business Intelligence (BI), Competitive Analysis, Finance, Marketing Communications, Product Management, Business Planning, Cross-functional Team Leadership