Andi Narvaez Email & Phone Number
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Who is Andi Narvaez? Overview
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Andi Narvaez is listed as Practitioner-in-Residence at The University of Texas at Austin - Red McCombs School of Business, a with 1463 employees, based in Austin, Texas, United States. AeroLeads shows a work email signal at traceup.com, phone signal with area code 202, 512, and a matched LinkedIn profile for Andi Narvaez.
Andi Narvaez previously worked as Director, Brand and Product Marketing - Stamps.com at Auctane and Marketing Director at Stamps.Com. Andi Narvaez holds Master'S, Communication: Public Relations from University Of Maryland.
Email format at The University of Texas at Austin - Red McCombs School of Business
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About Andi Narvaez
10+ years working with B2B and B2C to capitalize on the most important opportunities to acquire customers efficiently and fuel growth through the lifecycle. Secret sauce: Data-driven decision-making, scalable operations, customer empathy, lots of experimentation, and creativity.
Listed skills include Social Media, Media Relations, Blogging, Strategic Communications, and 16 others.
Andi Narvaez's current company
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Andi Narvaez work experience
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Director, Brand And Product Marketing - Stamps.Com
Current
Marketing Director
CurrentPart of the Auctane family of brands, Stamps.com is the leading mailing and shipping solution in the market that provides simplicity, visibility, and control for businesses of any size. Our unified solution provides access to all the great services from USPS, UPS, FedEx and more carriers online, in a single location, to unlock productivity and major cost savings.
Gtm & Growth Strategy
Current- Brand messaging & positioning- Persona development - Buyer's Journey mapping- Go-to-market planning & execution- Growth forecasting & modeling- Demand gen strategy & operations (from the ground up)- Account-based marketing- Integrated digital marketing campaigns- Content marketing strategy- Marketing automation strategy & optimization
Marketing Lecturer
Current- Teach "sales-driving marketing strategies" course every semester.
Director, Marketing
- Challenged with supporting 33% growth in ARR with 2% increase in marketing budget. - Directed lean, agile marketing team and +3M marketing program budget.- Managed +2M paid marketing program with goal of reducing CAC by 50%.- Built marketing funnel operations to increase lead > acquisition CVR by 50%.- Oversaw lifecycle marketing program with goal of increasing renewals, adoption.- Rolled out ABM experiments to drive an increase in enterprise ARR.- Led ongoing work around brand positioning, messaging, and persona development.- Supported go-to-market through shift from sales- to product-led growth.
Director, Growth Marketing
- Planned and implemented online marketing and consumer acquisition strategy.- Built infrastructure, developed messaging, directed creative, and launched organic social media program resulting in 7.3% follower growth in H1 and a 13.8% increase in engagement rate.- Conducted paid experiments on search and social to optimize for 3:1 ROAS.- Developed and launched online marketplace strategy (Amazon, TikTok, Instagram).
Head, Marketing (Acquired By Primer Ai)
- Lead strategy and execution of Account-Based Marketing and sales enablement strategy.- Overhauled legacy website to boost organic traffic from 26-59% in Q3 2021.- Worked with sales to generate 15 opportunities equivalent to $1M in pipeline in 3 months.- Developed buyer’s journey framework and updated product marketing/messaging strategy.- Refreshed ideal customer profile and buyer persona to increase efficacy of sales targeting.- Implemented new tech stack solutions to increase sales outreach efficiency and efficacy.
Head, Growth Marketing
- Grew pipeline value 4X YoY with improved bottom funnel conversion rates.- Achieved 2.5x increase in ACV YoY with product market fit.- Increased SQL to SQO conversion rate from 40-68% and SQO to WON from 33-36% YoY..- Reduced deal velocity by 50% from 86 to 49 days YoY.- Launched content marketing program to increase organic traffic from 20-59% YoY.- 2Xed email marketing performance YoY.- Built sales and marketing operations from the ground up (e.g. CRM, automation, forecasting).
Growth Marketing Consultant
Director, Growth Marketing
- Responsible for strategy to maximize penetration in the higher education market.- Optimized conversion rates across the sales funnel and performance marketing channels.
Senior Manager, Customer Marketing
- Cross-functional work to map the customer journey and design lifecycle program to create evangelists.- Owned full cycle of customer success story development and aligned content marketing programs.- Lead cross-functional team through implementation, launch, and growth of online community portal.- Managed annual conference speaker program.
Manager, Demand Generation
- Built and managed demand gen operations to grow generate marketing-qualified leads.- Enabled sales outreach to qualified prospects and scaled prospecting using marketing automation.- Tested and optimized assets and channels to improve top-to-bottom funnel conversion rates.- Fostered cross-functional collaboration to ensure strategic use of customer stories across all programs.
Manager, Customer Innovation
- Member tiger team charged with defining key stages along the customer lifecycle and establishing milestones required to move customers toward outcomes.- Piloted digital campaigns centered on customer stories to build awareness and advocacy.- Lead initiative to bring customer stories to the stage of our annual user conference.- Worked with Ops & Training to manage enablement around marquee customers stories.- Reported on effectiveness in order to optimize and test new customer marketing programs.
Manager, Marketing
I wore many, many hats.- Content marketing (e.g. decks, video, webinars, blog, print) featuring messaging and early results.- Managed event marketing to build thought leadership and brand visibility across 100 industry events.- Developed programming and supported logistics for the inaugural Civitas Learning Partner Summits.- Implemented marketing automation stack (Hubspot, Salesforce) to power marketing ops strategy.
Digital Strategist
The agency's first-ever Digital Strategist, supporting the development of the agency’s digital and content marketing service offerings. Conceptualized and executed digital marketing and communications campaigns to increase visibility and drive business for B2B high-tech industry clients (including: cloud, storage, semiconductors, healthcare).
Senior Account Representative
Lead design and execution of public relations campaigns to launch products and messages to the market; leveraging relationships with media, blogger and analyst communities to secure coverage for high-tech B2B clients across business and trade press.Won Gold Bulldog Digital/Social Award for Best Use of Digital in a B2B Technology Campaign
Account Representative
Managed day-to-day public, media and analyst relations for high-tech B2B clients, including integrated social media programs.
Communications Manager
Worked with content production team and program managers to align communications strategy with fundraising, community-building and operational objectives.
Graduate Instructor
Taught introductory communications course and revamped syllabus by incorporating online tools for collaboration and content production to improve student engagement and course experience
Social Media Account Coordinator
Produced blog posts, press releases, media advisories, client newsletters and publications, and founded the Digital Marketing Committee tasked with the development of the agency's digital practice
Advertising Director
Surpassed highest sales in history record three years in a row with new marketing activities and expansion of advertising services to boost newspaper readership/reach
Senior Public Relations Intern
Assisted in the strategic planning and organization of public relations campaigns and community event marketing for a range of clients
Account Services Intern
Researched target-market print publications for trends in advertising campaigns
Public Relations/Marketing Intern
Assisted in research and organization for SAMA’s 25th Anniversary Celebration
Advertising Intern
Wrote Cingular Spotlight Advertising stories published weekly in the Hispanic publication, Conexión and assisted with the creation of a catalog to aid E-N Account Executives during sales pitches
Andi Narvaez education
Master'S, Communication: Public Relations
B.S., Communication, Communication Management
Bachelor Of Science - Bs, Business, Marketing
Frequently asked questions about Andi Narvaez
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What company does Andi Narvaez work for?
Andi Narvaez works for The University of Texas at Austin - Red McCombs School of Business.
What is Andi Narvaez's role at The University of Texas at Austin - Red McCombs School of Business?
Andi Narvaez is listed as Practitioner-in-Residence at The University of Texas at Austin - Red McCombs School of Business.
What is Andi Narvaez's email address?
AeroLeads has found 1 work email signal at @traceup.com for Andi Narvaez at The University of Texas at Austin - Red McCombs School of Business.
What is Andi Narvaez's phone number?
AeroLeads has found 5 phone signal(s) with area code 202, 512 for Andi Narvaez at The University of Texas at Austin - Red McCombs School of Business.
Where is Andi Narvaez based?
Andi Narvaez is based in Austin, Texas, United States while working with The University of Texas at Austin - Red McCombs School of Business.
What companies has Andi Narvaez worked for?
Andi Narvaez has worked for The University Of Texas At Austin - Red Mccombs School Of Business, Auctane, Stamps.Com, Consultant, and Trace.
How can I contact Andi Narvaez?
You can use AeroLeads to view verified contact signals for Andi Narvaez at The University of Texas at Austin - Red McCombs School of Business, including work email, phone, and LinkedIn data when available.
What schools did Andi Narvaez attend?
Andi Narvaez holds Master'S, Communication: Public Relations from University Of Maryland.
What skills is Andi Narvaez known for?
Andi Narvaez is listed with skills including Social Media, Media Relations, Blogging, Strategic Communications, Public Relations, Digital Marketing, Marketing Communications, and Marketing.
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