Part of the Auctane family of brands, Stamps.com is the leading mailing and shipping solution in the market that provides simplicity, visibility, and control for businesses of any size. Our unified solution provides access to all the great services from USPS, UPS, FedEx and more carriers online, in a single location, to unlock productivity and major cost savings.

- Brand messaging & positioning- Persona development - Buyer's Journey mapping- Go-to-market planning & execution- Growth forecasting & modeling- Demand gen strategy & operations (from the ground up)- Account-based marketing- Integrated digital marketing campaigns- Content marketing strategy- Marketing automation strategy & optimization

- Teach "sales-driving marketing strategies" course every semester.

- Challenged with supporting 33% growth in ARR with 2% increase in marketing budget. - Directed lean, agile marketing team and +3M marketing program budget.- Managed +2M paid marketing program with goal of reducing CAC by 50%.- Built marketing funnel operations to increase lead > acquisition CVR by 50%.- Oversaw lifecycle marketing program with goal of increasing renewals, adoption.- Rolled out ABM experiments to drive an increase in enterprise ARR.- Led ongoing work around brand positioning, messaging, and persona development.- Supported go-to-market through shift from sales- to product-led growth.

- Planned and implemented online marketing and consumer acquisition strategy.- Built infrastructure, developed messaging, directed creative, and launched organic social media program resulting in 7.3% follower growth in H1 and a 13.8% increase in engagement rate.- Conducted paid experiments on search and social to optimize for 3:1 ROAS.- Developed and launched online marketplace strategy (Amazon, TikTok, Instagram).

- Lead strategy and execution of Account-Based Marketing and sales enablement strategy.- Overhauled legacy website to boost organic traffic from 26-59% in Q3 2021.- Worked with sales to generate 15 opportunities equivalent to $1M in pipeline in 3 months.- Developed buyer’s journey framework and updated product marketing/messaging strategy.- Refreshed ideal customer profile and buyer persona to increase efficacy of sales targeting.- Implemented new tech stack solutions to increase sales outreach efficiency and efficacy.

- Grew pipeline value 4X YoY with improved bottom funnel conversion rates.- Achieved 2.5x increase in ACV YoY with product market fit.- Increased SQL to SQO conversion rate from 40-68% and SQO to WON from 33-36% YoY..- Reduced deal velocity by 50% from 86 to 49 days YoY.- Launched content marketing program to increase organic traffic from 20-59% YoY.- 2Xed email marketing performance YoY.- Built sales and marketing operations from the ground up (e.g. CRM, automation, forecasting).

- Responsible for strategy to maximize penetration in the higher education market.- Optimized conversion rates across the sales funnel and performance marketing channels.

- Cross-functional work to map the customer journey and design lifecycle program to create evangelists.- Owned full cycle of customer success story development and aligned content marketing programs.- Lead cross-functional team through implementation, launch, and growth of online community portal.- Managed annual conference speaker program.

- Built and managed demand gen operations to grow generate marketing-qualified leads.- Enabled sales outreach to qualified prospects and scaled prospecting using marketing automation.- Tested and optimized assets and channels to improve top-to-bottom funnel conversion rates.- Fostered cross-functional collaboration to ensure strategic use of customer stories across all programs.

- Member tiger team charged with defining key stages along the customer lifecycle and establishing milestones required to move customers toward outcomes.- Piloted digital campaigns centered on customer stories to build awareness and advocacy.- Lead initiative to bring customer stories to the stage of our annual user conference.- Worked with Ops & Training to manage enablement around marquee customers stories.- Reported on effectiveness in order to optimize and test new customer marketing programs.

I wore many, many hats.- Content marketing (e.g. decks, video, webinars, blog, print) featuring messaging and early results.- Managed event marketing to build thought leadership and brand visibility across 100 industry events.- Developed programming and supported logistics for the inaugural Civitas Learning Partner Summits.- Implemented marketing automation stack (Hubspot, Salesforce) to power marketing ops strategy.

The agency's first-ever Digital Strategist, supporting the development of the agency’s digital and content marketing service offerings. Conceptualized and executed digital marketing and communications campaigns to increase visibility and drive business for B2B high-tech industry clients (including: cloud, storage, semiconductors, healthcare).

Lead design and execution of public relations campaigns to launch products and messages to the market; leveraging relationships with media, blogger and analyst communities to secure coverage for high-tech B2B clients across business and trade press.Won Gold Bulldog Digital/Social Award for Best Use of Digital in a B2B Technology Campaign

Managed day-to-day public, media and analyst relations for high-tech B2B clients, including integrated social media programs.

Worked with content production team and program managers to align communications strategy with fundraising, community-building and operational objectives.

Taught introductory communications course and revamped syllabus by incorporating online tools for collaboration and content production to improve student engagement and course experience

Produced blog posts, press releases, media advisories, client newsletters and publications, and founded the Digital Marketing Committee tasked with the development of the agency's digital practice

Surpassed highest sales in history record three years in a row with new marketing activities and expansion of advertising services to boost newspaper readership/reach

Assisted in the strategic planning and organization of public relations campaigns and community event marketing for a range of clients

Researched target-market print publications for trends in advertising campaigns

Assisted in research and organization for SAMA’s 25th Anniversary Celebration

Wrote Cingular Spotlight Advertising stories published weekly in the Hispanic publication, Conexión and assisted with the creation of a catalog to aid E-N Account Executives during sales pitches