Accountable for growing dtc site traffic, conversion and engagement. Responsible for developing and executing our marketing content and CRM strategy as well as collaborating with Category, Brand and Digital Marketing teams to leverage and optimize full funnel marketing activities.

Responsible for optimizing all aspects of our product detail pages at key eRetailer sites to maximize product visibility and conversion for assigned categories. Created, recommended, and tested strategies and initiatives that improved the shopping experience for online shoppers and increased sales and market share at our key eRetailer partners.

• Assisted with a brand partnership within Nordstrom stores, curated seasonal pop-up shops displaying the brand while complimenting Nordstrom brand, increasing revenue by $30,000 • Updated and managed email and social campaigns while completing a company rebrand; grew subscription list by 800 contacts • Updated the product mix in store and online while researching new industry trends; new product lines accounting for $6000 revenue increase • Created and executed events to promote new products and maintain brand, increasing community outreach

• Consulted with students regarding class and internship related material based on previous marketing, sales, and international business knowledge• Supervised students when professor wasn’t present and stepped in as a class leader during discussions in his absence• Guided students during the internship process, provided personal feedback resulting in successful completion of every student internship• Graded and reviewed all assignments for 26 students over the course of 4 weeks

• Generating a competitive intelligence system for expansion of customer reach to the United States by 100%• Promoting and increasing sales of products in the US by communicating to potential buyers through self created and managed events focusing on entrepreneurial and guerilla marketing• Crafting a business plan, analyzing competitive environment and estimating requirements to enter new market• Assist adaptation to international market by minimizing language and cultural barriers; resulting in 2 new distribution contacts within the first few weeks

• Created content on 5 different social media apps to promote the festival and get people involved (content ranged from creative/artistic posts, music/playlist creating, videos, blogging, past experiences)• Organized contests and giveaways for the festival independently as well as with charities, and on campus organizations to raise money, give back, and get people involved• Raised over $300 for Delaware Humane Society• Completed and submitted 15 weekly “tasks” all on time