Started as a TI Consultant, contributing to web development and implementation teams, where I played a key technical role in creating web services, websites, and integrating solutions. I also led the activation of online stores and worked closely with web design and UX teams to ensure that projects met client requirements.Later, my focus shifted to Business Intelligence (BI) with a specialization in business development and digital marketing. I specialized in providing critical data analysis for various clients and industries. My responsibilities included extracting, analyzing, and processing critical business data such as inventories, prices, and promotions. My main goal was to uncover meaningful insights to support client's strategic decisions in areas like digital marketing, sourcing, sales, promotions, and customer communications. To achieve this, I used advanced tools such as SQL, Python, and Power BI, allowing me to effectively present the results and assist clients in making informed and strategic decisions.

During my internship at Falabella Retail, I collaborated with the Customer Intelligence Management team, contributing to the generation of analyses and visualizations related to the purchasing behavior of Falabella.cl users. My work assisted in tracking and monitoring the achievement of purchase and repurchase goals across various consumer segments.I primarily worked with GCP BigQuery and T-SQL/SQL for data extraction and analysis, along with Power BI, using DAX, to develop visualizations, dashboards, and project reports. This experience at Falabella Retail allowed me to enhance my analytical skills and deepen my understanding of data-driven decision-making.

- Responsible for production equipment, warehouse, inventory, logistics and dispatch. - Implementation of processes and manuals. Responsible for production. Exports.- Recruitment and selection of production personnel. Co-responsible for supply, assembly and production for national sales and exports.- In charge of a fixed production team of 8 operators and a rotating team of up to 60 extra operators.- Optimization of processes and resources in production achieving substantial improvements in their times.- Responsible for the production and dispatch logistics of more than $1.200 MM in direct sales to national retail.- Responsible for production chains and logistics of exports for US$200,000 to USA.

Medium-sized company in the cosmetics industry, with national retail clients. Responsible in the area of Product and Marketing - Responsible for image renewal and design of products, packaging and promotional packs. - Development of positioning strategies with trade-marketing team. - Follow-up and analysis of sales through B2B Retail portals. - Analysis of product consumption and distribution on retail channels- Development of suggested retail purchase orders.- Direct dealing and negotiation with Retail Buyers.

- Marketing consultancy and digital solutions for companies- Influencer management and PR profiles in advertising campaigns- Content strategies & copywriting in PR/Web- Development of automation technologies for Instagram (Python)

- Editorial and content development (focused on trends, music, style and fashion).- Direct collaboration with PR agencies and major production companies for event coverage.- Management of campaigns and advertising campaigns within the blog.

- Responsible for content planning and development.- Direct relationship with communications agencies for content management and publications.- In charge of developing promotional strategies for the website.Quickly positioned the blog within the reference websites in its category.