Andre Leonard Email & Phone Number

Morrison, CO, US

- Leads strategic planning and execution of full-funnel, multi-channel demand generation campaigns to drive pipeline growth and revenue across diverse markets.- Directs and optimizes SEM, SEO, and paid advertising strategies, incorporating advanced ABM techniques to enhance online presence and boost brand visibility.- Aligns marketing strategies with sales.

• Led strategic planning and execution of full-funnel, multi-channel campaigns to drive acquisition and upsell, supporting revenue targets.
• Directed SEM, SEO, and paid advertising strategies, integrating ABM to enhance online presence and boost brand visibility.
• Maximized ROI from virtual and in-person events, strategically integrating them into broader marketing campaigns.
• Collaborated with account executives, guiding SDRs on outreach strategies to improve alignment and effectiveness.
• Managed content writing team and relationship with design agency, ensuring high-quality content and consistent design across all marketing channels.

• Led the expansion of my role to include comprehensive client projects after demonstrating proficiency with HubSpot services.
• Directed Google Ads and LinkedIn Ad campaigns for highly technical B2B clients, significantly enhancing their digital presence and conversion rates.
• Developed and managed lead conversion strategies, increasing pipeline growth and optimizing lead capture for clients.
• Managed internal email and social media strategies to increase TREW Marketing's visibility to technical audiences.
• Hired and managed interns and collaborated with graphic designers.

• Implemented and managed HubSpot solutions for various clients, conducting onboardings and optimization training sessions, ensuring clients maximized the platform’s value.
• Led project management for client website redesigns, overseeing the development process to ensure timely delivery and quality standards.
• Optimized CRM processes, improving data quality and usability for sales and marketing teams.

Greenwood Village, Colorado, United States

• Led the development and execution of the B2B marketing strategy, focusing on automation and effective lead nurturing.
• Supervised and expanded the marketing team, including hiring graphic designers, marketing interns, photographers, and videographers, tailored to enhance B2B marketing efforts.
• Managed demand generation initiatives, driving continuous revenue from new sources.
• Oversaw B2B email marketing efforts, implementing A/B testing and segmentation to improve engagement rates among B2B subscribers.
• Executed investor marketing strategies, engaging stakeholders and enhancing company visibility in the investment community.

• Developed and implemented a comprehensive marketing strategy in collaboration with the CEO, focusing on KPIs for both B2B and B2C channels, with special emphasis on content, direct mail, email, event, social media, and.
• Led the website strategy overhaul, resulting in a 143% increase in monthly sessions, enhancing user engagement and lead generation.
• Spearheaded a company-wide re-branding initiative, updating branding elements across all channels to improve market position and brand recognition.
• Managed company participation in over 25 industry events, preparing booth setups and materials to maximize company exposure and lead capture.

Processed the undergraduate applications of students from over 90 countries and volunteered in Dr. Max Weisbuch's psychology lab at the University of Denver.Specific duties in the admission office included but were not limited to building and running reports in the Banner and Slate management softwares, updating hundreds of applications based on specific.

• Leveraged my background in psychological research to meet the diverse needs of clients as a qualitative and quantitative market researcher.
• Collaborated with a team to design, implement, and analyze various market research studies, such as online surveys, mock juries, taste tests, and client satisfaction surveys.
• Utilized tools like Qualtrics Research Suite, Google Docs, and Microsoft Office daily to manage and manipulate data.
• Investigated and implemented new research methodologies and tools such as Dscout, keeping our approaches at the forefront of market research technology.

Rhodes College

Initiated contact with an applied psychology researcher and aided his research on effective ways to communicate the concept of structural white privilege.

Bachelor Of Arts (B.A.), Psychology, Gpa In Major: 3.93; Overall Gpa: 3.84

Activities and Societies: Psi Chi (The International Honor Society in Psychology), SPRING (Social Psychology Research Interest Group).

Education record