Par Andler

Par Andler Email and Phone Number

Happily retired! @ Fun Academy Ltd.
espoo, uusimaa, finland
Par Andler's Location
Helsinki, Uusimaa, Finland, Finland
Par Andler's Contact Details

Par Andler personal email

n/a

Par Andler phone numbers

About Par Andler

Happily retired since 2018, but here's my background: 30+ years of marketing leadership experience with the ICT industry at HP, F-Secure Corp. and Internet start-ups. High technology marketing and business development, brand development, corporate communication and messaging development. Linking internal corporate culture with the company-level brand objectives. Up-to-date experience in data-driven online marketing and hands-on startup marketing.Team leadership experience with both local and globally distributed teams of marketing professionals. Budget responsibility of annual marketing budgets exceeding 10M€.Comfortable with both B2B and B2C marketing challenges. Dual-based Finland - Germany and primary interest in international marketing.Specialties: International brand management, marketing, and business development. People management of high-capacity professionals. Partnership programs with ISP's and mobile operators. Data-driven online marketing. Digital learning business.

Par Andler's Current Company Details
Fun Academy Ltd.

Fun Academy Ltd.

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Happily retired!
espoo, uusimaa, finland
Website:
funacademy.fi
Employees:
20
Par Andler Work Experience Details
  • Fun Academy Ltd.
    Co-Founder
    Fun Academy Ltd. Sep 2015 - Present
    Finland
    Founding a start-up that develops a gamified digital platform that makes learning fun for kids around the world. The founding team has a background at Rovio Learning, and we leverage the high quality of Finnish pedagogy that has been made famous through the great results that Finnish kids have achieved in international studies. The platform will offer an exciting environment with curated, high-quality digital learning content for the students, and awesome tools for teachers, enabling them to start leveraging the fantastic learning opportunities that modern digital content offers.
  • Trientalis Europaea Ug
    Managing Partner
    Trientalis Europaea Ug Sep 2013 - Present
    Helsinki, Finland And Nagold, Germany
    Marketing consulting, business development and project leadership services.
  • Rovio Entertainment Ltd.
    Consultant, Head Of Fun Learning Cloud
    Rovio Entertainment Ltd. Sep 2013 - Dec 2014
    Espoo
    Working with the Fun Learning Team to create a cloud based service for digital learning content. The mission is to significantly improve how children are educated around the world, based on the Fun Learning philosophy.
  • Netcycler And Swap.Com
    Chief Marketing Officer
    Netcycler And Swap.Com Nov 2010 - Sep 2013
    Saving the planet by growing Netcycler big: every swapped pre-owned item reduces the need to manufacture new stuff and thus the need to use up scarce resources and throw waste to landfills. The European services in Germany, UK and Finland have grown to more than 130 000 registered users, and in the USA the Swap.com Valet Service has been successfully launched and has attracted more than 12 000 registered users in a few months.
  • F-Secure Corporation
    Director, Global Operator Marketing
    F-Secure Corporation Mar 2009 - Dec 2010
    My responsibility was leading F-Secure's operator marketing teams to drive the company's more than 200 operator partners to ramp up their marketing efforts towards their end-customers, and thus to increase the take-up rate of their F-Secure –based value added (SaaS) services. This involved developing both the account teams in the countries and F-Secure’s HQ marketing team to take a more consultative role in planning longer-term marketing co-operation with operators. Tools, processes and methodologies were developed to make marketing co-operation more efficient in areas such as developing the customer journey, activity budgeting and co-funding processes, joint marketing planning and prioritization, and analyzing operator VAS marketing activity results in order to be able to leverage those insights across the global partner ecosystem. The operator revenues grew by 24% in 2009.
  • F-Secure Corporation
    Director, Corporate Communication And Brand
    F-Secure Corporation Jan 2007 - Feb 2009
    Responsible for global messaging, PR, corporate communication and brand development at F-Secure. Included a major brand renewal of the company.
  • F-Secure Corporation
    Global Marketing Director
    F-Secure Corporation Jan 2004 - Jan 2007
    Responsible for the global marketing of F-Secure (www.f-secure.com). F-Secure is a leading developer of antivirus and other security software.
  • Hp
    Ecosystem Program Manager / Chief Ontologist
    Hp Aug 2001 - Jan 2004
    Responsible for the HP Mobile E-Services Bazaar technology enablement program for mobile solution developers, specifically building the Bazaar Ontology, a global registry of web- and e-services based on HP's Mobile E-services Server technology. The HP Mobile E-Services Bazaar was a global ecosystem program for bringing together mobile operators and more than 700 solution development companies from around the world. My responsibilities also included innovating ecosystem events for the Bazaar members, and I initiated the concept and managed the creation of events like the Bazaar Camp (focused on developers) and the Bazaar Dynamo (focused on business connections between operators and solution developers). These events later became models for ecosystem events, and were copied or adapted by several other organizations. I was also the co-author of the "Not the Big Bazaar Book".
  • Hp
    Business Development Manager, E-Speak Operation, Emea
    Hp Dec 1999 - Aug 2001
    Responsible for the EMEA business development program for HP's E-Speak Operation, based first in the HP European marketing center in Germany, and later in Helsinki, Finland. This was an extremely advanced concept where the objective was to enable the dynamic composition of aggregate e-services, building on atomic service components distributed around the network and the globe. Involved very interesting pilot projects with European telco's, ISP's, mobile operators and industrial companies.
  • Hp
    Isp Program Manager, Emea Area
    Hp Aug 1998 - Dec 1999
    Böblingen, Germany
    Responsible for building and developing the HP ISP-partnership program in the EMEA area. Based in the HP European marketing center in Böblingen, Germany.
  • Hp
    Product Marketing Manager
    Hp Jun 1997 - Aug 1998
    Böblingen, Germany
    Product marketing manager in the EMEA area for the HP-UX operating system, based in the HP European marketing center in Böblingen, Germany. Later responsibility also included European launch activities for HP's UNIX-server products (HP9000).
  • Hp
    Marketing Manager
    Hp 1983 - 1997
    Helsinki, Finland
    Marketing management positions from -89 to -97 including Internet/New technologies marketing, HP9000 workstations, HP-UX server systems, services and HP’s Internet platforms. Before that master’s thesis work in 1983, technical support, and working as a sales representative (where I exceeded my sales quotas by a wide margin for both 1987 and -88). From 1992 onwards my roles had a regional scope covering both Nordic countries and Baltic states.

Par Andler Skills

Start Ups Product Marketing Business Development Marketing Saas Go To Market Strategy Marketing Management Management Marketing Strategy B2b Brand Development Solution Selling Strategy Online Marketing Strategic Partnerships Business Strategy Corporate Communications Brand Management Marketing Communications Software As A Service Brand Messaging Presenter

Par Andler Education Details

Frequently Asked Questions about Par Andler

What company does Par Andler work for?

Par Andler works for Fun Academy Ltd.

What is Par Andler's role at the current company?

Par Andler's current role is Happily retired!.

What is Par Andler's email address?

Par Andler's email address is par.andler@iki.fi

What is Par Andler's direct phone number?

Par Andler's direct phone number is +140893*****

What schools did Par Andler attend?

Par Andler attended Helsinki University Of Technology, Aalto University Executive Education, Munkkiniemen Yhteiskoulu.

What skills is Par Andler known for?

Par Andler has skills like Start Ups, Product Marketing, Business Development, Marketing, Saas, Go To Market Strategy, Marketing Management, Management, Marketing Strategy, B2b, Brand Development, Solution Selling.

Who are Par Andler's colleagues?

Par Andler's colleagues are Marcelli Oliveira, Saara Viteli, Irene Franco Sánchez, Becca Oldt, Dana Heinrich, Lacey Brown, Tina Aspiala.

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