With over 30k subscribers, Slightly Smarter delivers email newsletters with actionable insights from top books in about 2 minutes. It’s not intended to be a book summary, nor is it a book review. It’s a book spotlight to help you discover and remember a few of the big ideas or learnings.

- Recruited by executive leadership to transform and lead one of the world’s largest international digital and social organizations (1.3B global followers) focusing on growing audience, driving revenue, and overseeing partnerships; aggregate social followers increased by 350M with record-setting revenue and consumption in 2022 and 2023.- Increased my direct management from 5 to 14 international regions and expanded staff of full-timers, contractors, and agency partners by 275% to 45 people to achieve market-specific KPIs including fan growth, consumption, revenue, and OTT subscriptions.- Oversaw editorial, video programming, IP development, production, localization, sponsored content, monetization, marketing, platform and influencer partnerships, and content geo-targeting strategies across across 40 global and 10 Chinese social accounts including news and announcements, live show coverage, region-specific show previews and recaps, real-time and historic highlights, compilations, holidays and tentpole content, and award-winning lifestyle originals totaling over 3,400 episodes.- Directed global and regional marketing strategies and activations across brand, social content, influencers, experiential, partners, and WWE’s lines of business to maximize broadcast tune-in, WWE Network subscriptions, live event ticket sales, and merchandise.- Launched a new business unit to manage and implement WWE’s unified social media platform strategy and partnerships with Meta, Google, TikTok, Twitter, Snapchat, Reddit, and other emerging platforms to accelerate growth and revenue across content, digitalexperiences, sponsorship, and ecommerce.- Supported international revenue expansion to ~$300M per year by managing key aspects of WWE’s corporate strategy including media rights and renewals, the expansion of international Premium Live Events, OTT localization and launches (Peacock, SonyLIV, Disney+ Hotstar & Shahid), and regional broadcast partner marketing programs.

- Identified opportunity to build a dedicated media brand around lifestyle sustainability; Green Matters became the fastest-growing digital media company in the category before it was acquired by Kargo.- Oversaw content, editorial, and influencer strategies to grow to 1M monthly uniques and 2M social fans in under three quarters.- Led sales, marketing, and partnerships teams resulting in first-ever campaigns with Nickelodeon, WeWork, Package Free, Drift, Avocado Mattress, and Intrepid Travel.- Directed naming, IP development and protection, brand guidelines, org structure, analytics, budgeting, and strategic planning.

- Hired by CEO to oversee partnerships, marketing, and content for leading digital media company; completely reset and rebuilt strategy, org structure, editorial, tech, and monetization to establish profitability for Distractify ahead of acquisition by Kargo.- Led content, editorial, and influencer strategies to become a Top 25 Biggest Publisher on Facebook (15M monthly uniques) and the 16th Most Watched Publisher on Facebook (600M monthly video views).- Established video partnerships with Condé Nast, AOL, Jukin, Indigenous Media, Bustle, Elite Daily, and Newsy, and produced 200 episodes of Distractify Live, one of Facebook’s most popular live shows (50k views per episode).- Produced monthly branded content campaigns and launched first-ever affiliate marketing programs with annual sales over $2M.

- Recruited by executive leadership to oversee partnerships and business development with publishers, platforms, and OEMs to drive registrations, retention, and revenue for StumbleUpon and video-discovery platform, 5by.- Generated 1M incremental monthly sessions by developing first-ever publisher traffic exchange program, increased share button installs across partner sites totaling 1B+ new monthly views, and launched email co-marketing programs with Condé Nast, Hearst, AOL, IAC, BBC, Bauer Media Group, Mansueto Ventures, and Google.- Promoted to lead Communications including public relations strategy, product releases, events, and agency partnerships.- Redeveloped StumbleUpon’s native advertising product positioning ($20M annual revenue), and negotiated video and revenue partnerships with Hulu, AOL, Vice, Mashable, Defy Media, and VaynerMedia.

- Contracted to develop strategic partnerships with 100+ organizations, athletes, and influencers across professional sports, entertainment, and media to foster engagement on Google+, YouTube, and Google products.- Managed day-to-day relationships with 10 professional sports leagues, developed media partnerships for Super Bowl Ad Blitz (YouTube’s largest annual revenue-generating program), and produced 50+ live-streaming Hangouts with media companies and celebrities including the NFL, NBA, NHL, WWE, NASCAR, PGA TOUR, Showtime, Telemundo, and Billboard.- Co-managed 30+ people across eight cities, conducted international marketing training sessions (LATAM, EMEA, and APAC), and coordinated global product launches (Communities, Events, Custom URLs, and Google+ Local).

- Co-founded events and entertainment marketing company, Wine Down, producing 25+ events and securing 40+ sponsorships. - Produced 30+ corporate marketing programs and food festivals including the Food Network Atlantic City Food and Wine Festival (35k attendees) and Food & Wine’s 10-city Discovery Tour (10k attendees).- Created half-day team building and brand marketing workshop, BUILD Culinary, which debuted at Harvard Business School.

- Worked with principals, private equity partners, and institutional investors in the acquisition of commercial properties totaling $140M. Specialized in underwriting real estate acquisitions and lending opportunities.

- Performed commercial mortgage debt underwriting and real estate acquisition due diligence for 50+ loans with aggregate commitments in excess of $1B. Modeled property and portfolio cash flows.