My main goal at Huge is to help our team create great experiences for users, aligned with our clients business goals and making sure that we stay excited in the process.During this time I've worked with several clients in Brazil and Latin America in segments such as retail, finance, home appliances, news/media and the automotive industry.

As the biggest online pure player retailer in Latin America, B2W is the company behind Americanas.com, Submarino and Shoptime. For 3 years I was part of their intelligence team and personally responsible for their digital analytics initiative.During this period, my main achievements/responsibilites were:- Structuring the digital analytics area from the ground and positioning it as an in-house data services unit capable of supporting other business areas and running our own intelligence projects.- Creating automated data reporting routines and developing internal data visualization products for executives and marketers.- Evaluating, hiring and conducting the implementation of marketing data platforms such as Adobe Analytics, Kenshoo and Adobe Audience Manager.- Managing the digital analytics team during our migration from Webtrends to Adobe Analytics for three e-commerces in 40 days.- Establishing the data integration practice between digital analytics data from Adobe Analytics, direct marketing platforms such as Responsys, client/sales databases based on SQL/SAS, programmatic media systems (such as Google, Facebook, Criteo and others) and internal machine learning initiatives responsible for search, recommendation and dynamic pricing.

Between 2010 and 2012, Allen Informatica was one of the biggest B2B software vendors in Brazil, with a strong relationship with Microsoft, Adobe, Symantec and CA. Besides acting as head of digital marketing for Allen core business, I was also co-manager for Allen Web, their UX/UI business unit for digital projects focused on Sharepoint. My main achievements with Allen were:- Winning the Marketing Makeover program from Microsoft, a digital marketing initiative focused on identifying distinguished online media initiatives between their partners.- Training the team in web analytics, AdWords, SEO and agile methodologies for projects.- Defining the product strategy and information architecture for projects such as Firjan Intranet, Rio2016 Collaboration Platform and Allen Portal.

As a small advertisement agency, NucleoCinco provided me the opportunity work in different roles of a ATL/BTL operation, including:- New business development and client engagement;- Marketing strategy planning;- Online and offline media planning;- Video ads production;- Front-end development.During the 3 years that I spent there, my main achievements were:- Structuring their internal web development capabilities based on CMSs like Joomla and Wordpress.- Winning a reelection campaign for Sindifisco, an tax auditor union party.- Planning and producing two real state campaigns for Albuquerque Engenharia.

I taught classes in productivity software, web design, video editing and 3D modeling for teenagers and young professionals. During the same period I was also responsible for network administration and computer maintenance with the support of two trainees.