Ashley Dominici Email and Phone Number
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All businesses need top talent to help them grow and thrive. That’s where I come into place. Having progressed through a series of roles, I am on a constant quest to aid companies in achieving complete excellence.I'm a results-driven architect of business transformations with a passion for turning challenges into triumphs. With an extensive background as a strategic leader in merchandising, product development, and brand marketing across diverse industries, I've carved out a niche for myself in breathing life into stagnant businesses.Throughout my career, I've wielded my work ethic +to transform static businesses categories into high-performing categories, consistently driving substantial revenue growth. Picture this: orchestrating the launch of numerous SKUs, implementing effective merchandising strategies, and achieving positive comp trends. It's not just a job for me; it's a calling to bring creativity, strategy, and results together in a perfect symphony.I'm not just about strategy; I'm about making things happen. My forte lies in negotiating with global vendors to optimize deliveries and garment costing, resulting in significant improvements to gross margins. Imagine a world where every negotiation leads to a win-win scenario. That's the world I aim to create, one successful negotiation at a time.Navigating corporate changes, streamlining inventory, and implementing successful new customer acquisition strategies are challenges I tackle with finesse. I believe in leading from the front, fostering professional development, and achieving outstanding results even in the most challenging environments. My journey is not just about achieving success; it's about bringing out the best in the teams I lead.I'm not afraid to dive into the numbers. In fact, I thrive on it. I leverage data analytics for informed decision-making, always with a keen eye on enhancing operational efficiency and profitability. In a world where data is king, I wear the crown proudly as I navigate the seas of uncertainty with confidence.If you're seeking a dynamic and adaptable leader who excels in guiding teams through strategic repositioning, enhancing operational efficiency, and achieving outstanding results, then you've come to the right place. I'm not just a professional; I'm a storyteller, a strategist, and a catalyst for positive change. Let's connect!
Fenrici Group
View- Website:
- fenricigroup.com
- Employees:
- 2
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Head Of Client Success And Account ManagementFenrici GroupColumbus, Oh, Us
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Head Of Client Success/Account ManagementFenrici Group 2021 - PresentMadison, Wi, UsIn my role as the primary contact for 3-5 consulting and agency clients, specializing in optimizing Amazon business performance across diverse product sectors including food, paper goods, and supplements, I have demonstrated exceptional skills in client management and business optimization. Here are key highlights of my contributions:● Successfully managed and nurtured relationships with 3-5 consulting and agency clients, serving as the primary point of contact. This involved understanding their unique needs and delivering tailored solutions, resulting in the expansion of partnerships and sustained profitability.● Orchestrated negotiations for a spectrum of client agreements, effectively forging mutually beneficial partnerships across clients of varying sizes and budgets. This showcased my ability to navigate diverse business landscapes and create win-win scenarios.● Devised and executed impactful merchandising and advertising strategies on the Amazon platform. This involved a keen focus on elevating brand visibility, velocity, and profitability, contributing to enhanced market presence and sales performance.● Applied intuitive analytical skills and data analysis techniques to pinpoint and eliminate business bottlenecks. This proactive approach enhanced operational efficiency, ensuring a streamlined and optimized workflow for clients.● Cultivated and sustained robust client relationships founded on trust and stellar business outcomes. The positive rapport established led to the expansion of partnerships, further solidifying the position of the business as a trusted advisor.
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Chief Growth Officer / Head Of Merchandising & Product DevelopmentFenrici 2020 - PresentMadison, Wisconsin, UsIn my leadership role, I have successfully steered a dynamic team of 8-10 contractors and employees, overseeing merchandising, product development, and marketing functions. Here are key highlights of my achievements:● Utilized strong leadership skills to manage and guide a team focused on merchandising, product development, and marketing. Ensured seamless collaboration and efficient operations within the team.● Managed in-season inventory and orchestrated the launch of an average of 50 SKUs per year, showcasing effective project management skills.● Applied advanced data analytics techniques to shape and optimize merchandising strategies across various direct-to-consumer (DTC) channels. Architected models for planning, forecasting, and projections, ensuring efficient management of future season inventory.● Spearheaded the modernization and revitalization of core product lines, resulting in a record-breaking performance in key kids' accessories categories. Successfully expanded the brand into women's apparel and beauty segments.● Attained significant cost savings in production, packaging, and shipping, achieving a remarkable 20% reduction from 2019 levels. Instituted quality control standards/processes to enhance product consistency, quality, and durability, reducing the quality replacement rate by an impressive 65%.● Utilized in-season customer feedback to iteratively enhance the product offering, contributing to a notable 9% year-over-year improvement in return rates. Demonstrated a customer-centric approach to product development.● Directed all merchandising and operations on the Amazon marketplace for a comprehensive catalog of 350 SKUs, ensuring effective representation and performance on this key sales channel.● Demonstrated strong adaptability and continuous learning on the job, achieving self-taught proficiency in Shopify, Google Analytics, Google Ads, and Amazon Advertising. -
Director Of MerchandisingExpress 2019 - 2020Columbus, Oh, UsAs the leader spearheading the merchandising strategy for a thriving $130M Women's Knit Business, I played a pivotal role in contributing to its sustained success and market presence. ● Provided expert guidance to a dedicated team, overseeing 4 direct and 2 indirect reports. Ensured cohesive and effective execution of strategic initiatives, fostering a collaborative and high-performing team culture.● Collaborated with design and production teams to revitalize a stagnant key-item business. Successfully transformed it into a modern fashion category characterized by a 35% monthly introduction of new products, showcasing innovation and adaptability. -
Senior Brand Marketing ManagerLands' End 2017 - 2019Dodgeville, Wi, UsIn my role as the leader for the full-brand Outerwear and Swim category, I orchestrated impactful brand and product marketing strategies. Here are key highlights of my contributions:● Recognized by senior leadership for extraordinary performance, leading to multiple promotions. Consistently exceeded set goals and demonstrated the ability to excel in roles of higher responsibility.● Devised an annual brand marketing calendar and meticulously planned and executed 15 brand campaigns throughout fiscal 2019. Established a cohesive and impactful brand presence, showcasing strategic acumen.● Led a highly successful new customer acquisition strategy for Women's Swim, achieving a record-breaking influx of 73,000 new-to-brand customers in a single season. Demonstrated strategic prowess in expanding customer reach and engagement. -
Director Of Merchandising/Senior Merchandise ManagerLands' End 2016 - 2017Dodgeville, Wi, UsIn collaboration with design and sourcing teams, I played a key role in redefining the merchandise aesthetic across three diverse product categories. This involved ensuring alignment with market trends and consumer preferences. Additionally, I successfully managed inventory, sales, and profitability expectations across digital, catalog, and retail channels, showcasing a keen understanding of multi-channel retail dynamics.● Directed the merchandising efforts for the Women’s Knits, Sleep, and Sweaters categories, collectively driving an annual revenue of $100M. Demonstrated strategic acumen in optimizing product assortments for profitability and market appeal.● Provided leadership to a team of 10 individuals during a period of significant corporate change. Maintained focus and cohesion, showcasing adaptability and resilience in navigating transitions, and ensuring continued success in merchandising operations.
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Merchandise ManagerLands' End 2014 - 2016Dodgeville, Wi, UsIn my role spearheading the merchandising efforts for the $38M Women’s Knits category, I provided leadership to a cross-functional team and managed 4 direct reports through a successful repositioning initiative, showcasing management skills in navigating strategic shifts.● Executed a transformative assortment strategy that resulted in a notable +2% comp, marking the first positive trend in three years. This showcased a strategic approach to product offerings and the ability to drive positive sales trends.● Implemented inventory streamlining measures that improved profitability while simultaneously increasing choice and newness by 15%. Demonstrated a fine balance between financial acumen and market responsiveness, contributing to a more profitable and dynamic product assortment.
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Senior MerchantAbercrombie & Fitch 2013 - 2014Columbus, Oh, UsIn my role as the leader driving merchandising and product development for a robust $250M Men’s business, I steered the merchandising strategy across two categories and three distinct brands, ensuring a cohesive and effective market approach.● Progressed through progressive roles, earning promotions from Assistant Merchant to Associate Merchant, then to Merchant, and ultimately to the Senior Merchant position. These advancements were a result of consistently surpassing performance goals and showcasing the ability to excel in increasingly demanding responsibilities.● Collaborated with executive leadership, design, and planning teams to launch a new active line. Demonstrated agility and innovation in product development, contributing to the expansion of the product portfolio and market presence.● Fostered the professional development of a team comprising 4 direct reports and 2 indirect reports. Contributed to their growth and the overall success of the team, showcasing leadership and mentorship skills. -
MerchantAbercrombie & Fitch 2011 - 2013Columbus, Oh, UsAs the leader in charge of merchandising and product development efforts for Women’s & Girls’ Graphics, I played a key role in negotiating with vendors across seven different countries. This resulted in improvements in deliveries and garment costing, directly contributing to enhanced gross margin. Additionally, I developed a proactive product roadmap through in-season analysis and trend forecasting, ensuring a trend-forward product offering.● Successfully negotiated with vendors in seven different countries, driving improvements in deliveries and garment costing. These efforts directly contributed to an enhanced gross margin, showcasing effective vendor management skills.● Took ownership of product success from concept to markdown for a substantial portfolio of up to 400 SKUs simultaneously. Demonstrated end-to-end product management expertise, ensuring a seamless and successful product lifecycle.● Managed domestic chase production while successfully achieving an 80.1% Initial Mark-Up (IMU) target. This showcased effective production management and financial acumen in meeting and exceeding targets.
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Associate MerchantAbercrombie & Fitch 2009 - 2011Columbus, Oh, UsResponsible for merchandising and product development for the Girls Graphics business.
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Assistant MerchantAbercrombie & Fitch 2008 - 2009Columbus, Oh, UsResponsible for merchandising and product development for Women's Graphics.
Ashley Dominici Skills
Ashley Dominici Education Details
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University Of Notre DameMarketing -
University Of Notre Dame - Mendoza College Of BusinessMarketing
Frequently Asked Questions about Ashley Dominici
What company does Ashley Dominici work for?
Ashley Dominici works for Fenrici Group
What is Ashley Dominici's role at the current company?
Ashley Dominici's current role is Head of Client Success and Account Management.
What is Ashley Dominici's email address?
Ashley Dominici's email address is as****@****end.com
What schools did Ashley Dominici attend?
Ashley Dominici attended University Of Notre Dame, University Of Notre Dame - Mendoza College Of Business.
What skills is Ashley Dominici known for?
Ashley Dominici has skills like Merchandising, Apparel, Retail, Fashion, Trend Analysis, Brand Development, Product Development, Visual Merchandising, Inventory Management, Purchasing, Marketing, Pricing.
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