Ashley Dominici Email & Phone Number

Columbus, OH, US

Madison, WI, US

• In my role as the primary contact for 3-5 consulting and agency clients, specializing in optimizing Amazon business performance across diverse product sectors including food, paper goods, and supplements, I have.
• Successfully managed and nurtured relationships with 3-5 consulting and agency clients, serving as the primary point of contact. This involved understanding their unique needs and delivering tailored solutions.
• Orchestrated negotiations for a spectrum of client agreements, effectively forging mutually beneficial partnerships across clients of varying sizes and budgets. This showcased my ability to navigate diverse business.
• Devised and executed impactful merchandising and advertising strategies on the Amazon platform. This involved a keen focus on elevating brand visibility, velocity, and profitability, contributing to enhanced market.
• Applied intuitive analytical skills and data analysis techniques to pinpoint and eliminate business bottlenecks. This proactive approach enhanced operational efficiency, ensuring a streamlined and optimized workflow.
• Cultivated and sustained robust client relationships founded on trust and stellar business outcomes. The positive rapport established led to the expansion of partnerships, further solidifying the position of the.

Madison, Wisconsin, US

• In my leadership role, I have successfully steered a dynamic team of 8-10 contractors and employees, overseeing merchandising, product development, and marketing functions. Here are key highlights of my achievements:
• Utilized strong leadership skills to manage and guide a team focused on merchandising, product development, and marketing. Ensured seamless collaboration and efficient operations within the team.
• Managed in-season inventory and orchestrated the launch of an average of 50 SKUs per year, showcasing effective project management skills.
• Applied advanced data analytics techniques to shape and optimize merchandising strategies across various direct-to-consumer (DTC) channels. Architected models for planning, forecasting, and projections, ensuring.
• Spearheaded the modernization and revitalization of core product lines, resulting in a record-breaking performance in key kids' accessories categories. Successfully expanded the brand into women's apparel and beauty.
• Attained significant cost savings in production, packaging, and shipping, achieving a remarkable 20% reduction from 2019 levels. Instituted quality control standards/processes to enhance product consistency, quality.

Columbus, OH, US

• As the leader spearheading the merchandising strategy for a thriving $130M Women's Knit Business, I played a pivotal role in contributing to its sustained success and market presence.
• Provided expert guidance to a dedicated team, overseeing 4 direct and 2 indirect reports. Ensured cohesive and effective execution of strategic initiatives, fostering a collaborative and high-performing team culture.
• Collaborated with design and production teams to revitalize a stagnant key-item business. Successfully transformed it into a modern fashion category characterized by a 35% monthly introduction of new products.

Dodgeville, WI, US

• In my role as the leader for the full-brand Outerwear and Swim category, I orchestrated impactful brand and product marketing strategies. Here are key highlights of my contributions:
• Recognized by senior leadership for extraordinary performance, leading to multiple promotions. Consistently exceeded set goals and demonstrated the ability to excel in roles of higher responsibility.
• Devised an annual brand marketing calendar and meticulously planned and executed 15 brand campaigns throughout fiscal 2019. Established a cohesive and impactful brand presence, showcasing strategic acumen.
• Led a highly successful new customer acquisition strategy for Women's Swim, achieving a record-breaking influx of 73,000 new-to-brand customers in a single season. Demonstrated strategic prowess in expanding customer.

Dodgeville, WI, US

• In collaboration with design and sourcing teams, I played a key role in redefining the merchandise aesthetic across three diverse product categories. This involved ensuring alignment with market trends and consumer.
• Directed the merchandising efforts for the Women’s Knits, Sleep, and Sweaters categories, collectively driving an annual revenue of $100M. Demonstrated strategic acumen in optimizing product assortments for.
• Provided leadership to a team of 10 individuals during a period of significant corporate change. Maintained focus and cohesion, showcasing adaptability and resilience in navigating transitions, and ensuring continued.

Dodgeville, WI, US

• In my role spearheading the merchandising efforts for the $38M Women’s Knits category, I provided leadership to a cross-functional team and managed 4 direct reports through a successful repositioning initiative.
• Executed a transformative assortment strategy that resulted in a notable +2% comp, marking the first positive trend in three years. This showcased a strategic approach to product offerings and the ability to drive.
• Implemented inventory streamlining measures that improved profitability while simultaneously increasing choice and newness by 15%. Demonstrated a fine balance between financial acumen and market responsiveness.

Columbus, OH, US

• In my role as the leader driving merchandising and product development for a robust $250M Men’s business, I steered the merchandising strategy across two categories and three distinct brands, ensuring a cohesive and.
• Progressed through progressive roles, earning promotions from Assistant Merchant to Associate Merchant, then to Merchant, and ultimately to the Senior Merchant position. These advancements were a result of consistently.
• Collaborated with executive leadership, design, and planning teams to launch a new active line. Demonstrated agility and innovation in product development, contributing to the expansion of the product portfolio and.
• Fostered the professional development of a team comprising 4 direct reports and 2 indirect reports. Contributed to their growth and the overall success of the team, showcasing leadership and mentorship skills.

Columbus, OH, US

• As the leader in charge of merchandising and product development efforts for Women’s & Girls’ Graphics, I played a key role in negotiating with vendors across seven different countries. This resulted in improvements in.
• Successfully negotiated with vendors in seven different countries, driving improvements in deliveries and garment costing. These efforts directly contributed to an enhanced gross margin, showcasing effective vendor.
• Took ownership of product success from concept to markdown for a substantial portfolio of up to 400 SKUs simultaneously. Demonstrated end-to-end product management expertise, ensuring a seamless and successful product.
• Managed domestic chase production while successfully achieving an 80.1% Initial Mark-Up (IMU) target. This showcased effective production management and financial acumen in meeting and exceeding targets.

Columbus, OH, US

Responsible for merchandising and product development for the Girls Graphics business.

Columbus, OH, US

Responsible for merchandising and product development for Women's Graphics.

Bachelor Of Science (Bs), Marketing

Bachelor'S Degree, Marketing