Portfolio: https://www.behance.net/andr3alau~ Design of brand identity: logos, stationery, packaging and merchandising.~ Design of brand guidelines for social media (Facebook, Youtube, Instagram): profile photos, cover, ads, gifs.~ Design of presentations for talks and conferences (Powerpoint).~ Layout design of brochures, yearbooks, books and photo albums.~ Design of merch for events (conferences and fairs) such as banners, flags, flyers, diplomas, envelopes and stamps.~ Chalk blackboard design.~ Web design (Elementor - WordPress) of landing pages and informative websites.

~ Use of institutional branding for all types of communication material of the Peruvian subsidiary of It Gets Better.~ Development of the graphic guidelines and pieces for digital supports such as posts for social networks (Facebook, Instagram, Twitter and LinkedIn), design of mailings, presentations design for workshops and projections for differente events.~ In addition, merchandising design for events and pieces for digital marketing campaigns.~ Design and update the website (WordPress - Elementor).~ Supervision of the correct application of the graphic elements of the organization in campaigns and events with allied brands (partnerships).

During my time at MVT Producciones, as a Senior Graphic Designer, I participated in branding, digital marketing and web projects.~ For branding projects, I designed brand identity proposals for new and existing brands (logos, coupons, food menus, social media and brand books); the brands were from different categories such as food and beverage, catering, decoration, education, beauty and more.~ I collaborated in layout design projects, mainly did digital brochures for a real estate brand.~ For marketing campaigns, I did the planning and execution using different digital channels such as e-mailing (Mailchimp), web (WordPress) and social media according to the established strategy.~ For web projects, I developed sitemaps, UI Kits and wireframes in high and low definition (Figma), built sites and one-pagers (Elementor - WordPress); I also was set up e-commerce (WooCommerce), pop-ups, traffic measurement (Site Kit), SEO and backup tools.

~ Developed of brand and identity guidelines for all the company's brands: VCA Peru, ZYXME Conversations and Laraigo.~ Developed graphic guidelines for social media and commercial presentations.~ Web design and development for all of the company's brands (WordPress).~ App design for the main company's products (Figma).~ Image editing and graphic material elaboration for chatbots (carousels).~ Supervision of the development of SEO articles with an external digital agency according to the established strategy.

~ Photo retouching for portraits and interior decoration.~ Photo retouching for artistic projects (exhibitions).~ Production of images in photographic quality of small and large scale (proofs of color and size).~ Design of business cards, stationery and billboards.

~ Strategy creation and advertising planning in digital media.~ Elaboration of Adwords campaigns.~ Adsense ad scheduling.~ Hiring of advertising space in digital media such as portals, blogs and newspapers.~ Monitoring of the publication of announcements and delivery of weekly and monthly reports of results.~ Supervision of accounts.

~ Production of qualitative studies (focus group).~ Live focus group analysis.~ Drafting of reports with the results obtained from the focus groups.~ Personal interviews with opinion leaders for electoral campaigns.~ Analysis of final results of quantitative studies (surveys).