Andra Sawadi Email & Phone Number

Vancouver, British Columbia, Canada

- Establish UX research best practices and guidelines for the organization - Define UX approaches, metrics and develop new methods of measuring user experiences within PayByPhone- Provide guidance, mentorship, and support in conducting and analyzing user research studies to other members of the organization- Lead on-going experience principles initiatives, such as the research and development of journey maps, archetypes, and personas- Plan, scope, and facilitate user research studies across various PayByPhone initiatives- Perform analysis of qualitative and quantitative data, report on insights, and provide actionable recommendations- Work closely with design, product, development, marketing, and sales teams to identify research needs and uncover opportunities for investigation

Toronto, Ontario, Canada

•Successfully contributed to the creation of new research procedures within the UX research team, including an internal customer recruitment process, and a new global tagging methodology•Work closely with digital teams to understand their UX research requirements and recommend the most appropriate research methods to gather meaningful results in a fast-paced environment•Create artifacts to support the required research and support participant recruiting efforts•Conduct various UX research and testing methods (e.g. usability testing, card sorting, A/B testing, interviews, surveys) and compile results and data in a meaningful way•Synthesize research data, analyze results and identify insights and recommendations that inform major design decisions •Effectively present and communicate result insights and recommendations to stakeholders and digital teams•Work on multiple, concurrent projects, prioritizing tasks to complete on schedule while maintaining a high quality of work•Help improve processes and methods of collaboration between various agile teams

Waterloo, Ontario, Canada

•Lead the validation and socialization of the Laurier student journey map, including research gathering and validation, creation of relevant artifacts, and the design and execution of a socialization plan•Effectively contributed to the upskilling of the Digital Experience team, helping to build knowledge and confidence in design thinking and research methodologies•Lead logistics for team brainstorming sessions to help shape the future vision and role of the Digital Experience team within the institution•Participated in major enterprise-level projects, in partnership with other experts and stakeholders•Planned, conducted and overlooked UX research projects with varying methodologies including usability testing, interviews, surveys, focus groups, analytics, and more •Collaborated with stakeholders including product managers, marketing, designers, and developers, to define research questions and plan projects•Made strategic recommendations based on research and user data

Waterloo, Ontario, Canada

• Facilitated stages of user experience design, including research planning, measurement, analysis, recommendations, and implementation• Provided expertise and guidance throughout the institution in areas such as effective service design, digital practices affecting web and mobile, web analytics, and human-centered design• Successfully managed and facilitated UX workshops, surveys, focus groups, and interviews with users, stakeholders, and subject matter experts• Expert in the planning, configuration, and deployment of Google Analytics across Laurier's web properties• Developed user personas representing Laurier's customer segments, user flow, sitemaps, and usability standards • Applied research-based decision making in creating effective information architectures• Provided stakeholders with performance insights related to web traffic and recommended improvements• Confidently worked in a remote environment with tools such as Jira, Microsoft Teams, Zoom, and OneDrive

Waterloo, Ontario, Canada

• Experience delivering formal presentations and training content to various employee and student groups• Create and lead dynamic workshops on topics such as SEO, Persona Creation, Financial Literacy, Web Analytics, Effective Presentation Principles, and Journey Mapping• Advocate for change, educate colleagues and stakeholders, and get buy-in for UX through presenting thought evoking content • Deliver UX workshops and mentoring both in-person and online

Toronto, Canada Area

• Performed qualitative research to help the organization better understand the needs of specific customer groups, such as new immigrants, in order to improve the alignment of product offerings• Designed and executed research plans including preliminary research, screening tools, and discussions guides for primary research projects• Successfully collected user data through contextual research such as in-home interviews and participant observation• Analyzed user data and extrapolated high-level themes and key insights that revealed user needs and expectations• Provided strategic insight, written briefs, impactful presentation, and final recommendations which influenced new product creation • Facilitated ideation sessions such as storyboarding and empathy mapping with internal teams• Delivered lunch and learn presentations on the importance of financial literacy to various departments

Waterloo, Ontario, Canada

• Developed teaching materials, such as visual aids, answer keys, and presentation slides• Successfully worked in a coaching capacity, helping students adopt university work standards• Graded class assignments and exams and reviewed with students, ensuring areas of improvement were outlined• Taught lessons in areas of expertise to classes of 250 plus students

Kitchener, Ontario, Canada

• Regularly suggested methods of improving the branch customer experience and presented ideas to managers in order to increase sales and customer loyalty• Recognized by management for the ability to retain and grow customer business through critically reviewing customer profiles• Helped organize and lead branch campaigns, such as the TD Friends of the Environment through conceptualizing marketing methods for the branch• Educated customers on online service offerings and mobile apps. Helped account holders access technology to enhance banking convenience via multiple self-service

Master Of Arts (M.A.), Sociology

Understanding of social, political, economic, and cultural relations through sociological theory and methods, critical analysis.

Bachelor Of Arts And Business, Honours Legal Studies

Post-Degree Studies, User Experience Design