Andra Boţan Email & Phone Number

Voluntari, If, Ro

Bucharest, Romania

Bucharest Metropolitan Area

Duties and responsibilities:• Develop the structure of the business’s marketing department, lead and develop the team of talented marketers, engage and build effective teams into a common goal.• Guide the prioritization of key initiatives across Marketing agenda.• Create a digital-first culture within the organization ->embracing digital channels as the primary means of reaching and engaging customers. • Responsible for planning, developing, implementing and monitoring the overall business marketing strategy, with clear tactics and KPIs, which drive accelerated growth (market research, pricing, product marketing, marketing communications, advertising and public relations, digital marketing & eCommerce)• Lead the creation & management of the annual marketing plan, budget & calendar of internal/external promotions and campaigns.• Lead the positioning strategy for each brand and oversee external and internal communications.• Build a strong digital presence and review and manage content marketing strategy• Building a network of reliable external agencies and marketing professionals, negotiate advertising contacts and approve marketing campaign ideas.• Drive efficient growth by Implementing Data-Driven Strategies• Champion the identification and the use of insights to inform the strategy, business engagement, creative end to end execution and operational delivery of all initiatives.• Conduct market research and staying abreast of competitor positioning.• Cultivate a Culture of Innovation - Partner with product management and R&D on the development and commercialization of new product innovations - including the development of brand positioning, sales collateral, and communication materials.• Support the identification of new business growth opportunities, through M&A and strategic partnerships. Lead marketing integration to ensure we realize the full value of new growth opportunities.

Bucharest, Romania

Together with Link Resource’s team of experts, our local presence ensures quality, locally tailored consultancy and execution services related to various aspects of Romanian healthcare environment, delivering solutions in all core healthcare industries - Pharmaceuticals, Medical Devic-es, Medical Services, Health Insurance - in projects covering:- concept- design- implementation and follow-up- outcome impact evaluation.

Bucharest, Romania

DOC is the Leading Healthcare portal in Romania, scalable and geographically expandable in the EEA & US. Proven business model with value and tech expandability, in a defensible market with high barriers to entry. As the leading provider of health information, services, tools and personalised solutions, DOC is serving consumers, physicians, healthcare professionals, employers and health insurance companies to best integrate together and to deliver value-based care. Our clients – leading pharmaceutical, food supplements, personal care, biotechnology and medical device companies, healthcare services companies, health insurers and other consumer products companies whose products or services relate to health, wellness, diet, fitness, lifestyle, safety and illness prevention - as advertisers, special projects sponsors, products and services suppliers and strategic partners of the DOC ecosystem are each using our transactional platforms, Health-Shop/s and Doc Time's marketing and communication programs and media products to continuously reach and engage consumers and healthcare professionals that are interested in healthy living, wellness, diseases and conditions, and other health-related topics with the aim at achieving the set awareness and conversion objectives.

Bucharest Metropolitan Area

Industries: HoReCa, Retail, eCommerce, FMCG, Health & Wellness, Health Tech & Digital marketingSupport the Business as a strategic partner and trusted adviser to enable growth of the Business. Combine deep industry knowledge with technology and analytics expertise to co-create innovative, digital-led transformational solutions with clients across several CPG industries. Develop and implement tailored strategies and business models to support clients’ business growth. From ideation and project completion, responsible for leading project teams to execute and guide clients through their implementation experience. Carry out research and data collection to un-derstand the organization/industry or any other specific topic as required for performing the project, understand client issues and develop hy-potheses of key problems, prepare presentations, deliver clear findings, actionable insights, and recommendations to project team and client representatives, provide strategic guidance and contribute to Go to Market strategies for target verticals, including both pre-sales objectives as well as post-sales measures of success, suggest, and help develop process improvements, advise, design, and implement transformational solu-tions that deliver sustainable results and outcomes with operational excellence.

Bucharest, Romania

Bucharest, Romania

Bucharest, Romania

Bucharest, Romania

Bucharest, Romania

Brands –Campofrio, Sissi; Categories –Ham, Delies, Raw Dry, Imports, Others:• Planning, development and implementation of the company’s brands strategy and tactics

Bucharest, Romania

Planning, development and implementation of the company’s brands strategy and tactics

Bucharest, Romania

Bucharest, Romania

Proposing and implementing the communication strategy related with the brand, products and services and handling advertising agencies in order to best create, implement and promote Cosmote products and services and brand image in the market.Links:http://www.iqads.ro/articol/8586/o-campanie-pentru-prieteni-de-neuitat-de-la-cohn-jansen-ashley-holmes-si-cosmotehttp://www.iqads.ro/articol/8900/ogilvy-alaturi-de-cosmote-pentru-tinehttp://www.iqads.ro/articol/8742/lobont-lucescu-si-petrescu-joaca-in-echipa-cosmote

Bucharest, Romania

Bucharest, Romania

Bucharest, Romania

During Studies

During Studies

Chartered Institute Of Marketing Professional Diploma, Marketing, Chartered Marketer

Activities and Societies: Strategic Marketing, Mastering Metrics, Digital Strategy & Driving InnovationStudying to become a Chartered.

Interior Design, 10

Activities and Societies: RETAIL | HOSPITALITY | CORPORATE | BOUTIQUE RESIDENTIAL | BEAUTY & WELL-BEING | HEALTHCARE Advanced Interior.

Communication Specialist Degree, Media & Advertising

Diploma De Espanol Como Lengua Extranjera - D.E.L.E. Basico-Instituto Cervantes Bucarest, Spanish, English