Andra Calin

Andra Calin Email and Phone Number

Head of Marketing and Business Development @ VOX SOLUTIONS
Bucharest, Romania
Andra Calin's Location
Bucharest, Bucharest, Romania, Romania
Andra Calin's Contact Details

Andra Calin personal email

About Andra Calin

Market Strategy (Research, Planning, Competitive Positioning, Advocacy, Win market share)Business Development & Pre-sales (build demand generation chains, deliver qualified leads) Enterprise Customers Services Support & Delivery Product Marketing (Business Planning, Product and Opportunity Definition, Go-to-Market)Marketing Communication - Positioning, Messaging & Storytelling Strategy, Program & Project Management Business Operations & Quality Systems Implementation Sales & Strategic Accounts Management People, V-team & International Team management

Andra Calin's Current Company Details
VOX SOLUTIONS

Vox Solutions

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Head of Marketing and Business Development
Bucharest, Romania
Andra Calin Work Experience Details
  • Vox Solutions
    Head Of Marketing And Business Development
    Vox Solutions
    Bucharest, Romania
  • Vox Solutions
    Head Of Marketing And Business Development
    Vox Solutions Jan 2022 - Present
    Hong Kong , Hk, Hk
  • Oracle
    Director Of Business Development Group - Cloud Technology - Ecemea
    Oracle Nov 2018 - Dec 2020
    Austin, Texas, Us
    Generate high quality CLOUD opportunities for the Technology LOB across the ECEMEA regionDeliver comprehensive pipeline forecasts both within BDG and externally to key stakeholdersDrive revenue growth through the monitoring of structured pipeline progression framework Lead multiple teams of Business Development Managers & Senior Managers to achieve/exceed individual targets.Deliver optimum customer experience by ensuring BDC’s are equipped with prospect insight and collaterals when executing demand generation activity.Contribute to the strategic direction of Marketing and digital Demand Generation by ensuring insight from BDG activity is presented back to the relevant organizations with recommendations for future plansResponsible for internal customer satisfaction by aligning with cross functional Senior Leadership stakeholders.Identify, recruit and develop world class BD professionals, providing a talent pool for career progression within Oracle.Own the headcount budget process for the region; plan and organize resources to maximize operational efficiencies.Drive operational excellence through continuous review of all processes supporting BDG activity and ensuring the evolution of the business through improved efficiency measures.
  • Deloitte Romania
    Clients & Markets Director
    Deloitte Romania Apr 2017 - Nov 2018
    Worldwide, Oo
    Develops, manages marketing strategies - Business Development – KA Program, Lead Generation Campaigns, Sales Account Management, PR, Communication and Internal Communication - and promotes the Deloitte brand with a positive impact on the market;Develop a sales and customer relationship culture – defining KA Program, roles & responsibilities for key accounts management, industry programs, define white-spacing and efficient targeting to increase sales and cross-sell Develop and manage local campaigns to achieve more market visibility, customers and collaborators loyalty and to complement and support regional and global initiatives including digital communications (Web, social media and lead management), brand advertising, sales materials, promotions, events and trade shows;Monitor the market from an economic, competitive and customer perspective and develop appropriate marketing strategies;Manages market research to identify consumer trends and identifies strategic opportunities to promote the Deloitte;Manages the team in implementing the strategic marketing and internal communication plan;Develops and strengthens relationships with third parties (eg mass media, organizations, etc.) to successfully accomplish the company's strategic goals;
  • Microsoft
    Emea Service Center Lead, Css Emea Business
    Microsoft Aug 2015 - Apr 2017
    Redmond, Washington, Us
    People and business manager role accountable for a team of individual contributors that deliver Premier services across EMEA, supporting TAMs/SDMs to achieve their business objectives. Building and maintaining an effective team, networking and collaboration, operational excellence and getting results through othersKey results:• Growing-up the Service Center team in EMEA (from 6 people in Aug 2015 to 110 people in Jan 2017 located in two countries (Bucharest/Romania and Amman/Jordan) people hiring, training, retaining and assuring high quality of service delivery• Contribution and active participation in the globalization effort of Service Center services worldwide standardization and launch in EMEA regions
  • Microsoft
    Microsoft Office Division Business Group Lead
    Microsoft Jan 2015 - Aug 2015
    Redmond, Washington, Us
    Integrated Business & Marketing Planning: Develop current and three-year rolling business/marketing strategy and execution plans to support subsidiary product revenue, scorecard attainment, share goals and long-term product brand health;Competitive Positioning & Response; Drive product-level market and competitive analysis and insights for key identified competitors; Understand & counterattack competitor value propositions Solution Advocacy, Positioning, Messaging & Storytelling: expand product messaging across multiple channels traditional and digital; build a pipeline of product advocates among customers and partners; Spokesperson and evangelist for products and solutions internally and externally including: press, enthusiasts, influencers and one to many customer scenariosOrchestrated Marketing Execution: Lead cross-group virtual teams and manage resources in the execution of campaigns, programs and product launches to drive increased consideration/awareness for Microsoft Productivity Products, opportunities, and purchases; Monitor and evaluate campaign/program/product launch results, and optimize based on Key Performance Indicators (KPIs) and key learning’s
  • Microsoft
    Central Marketing Organization Lead
    Microsoft Feb 2011 - Aug 2015
    Redmond, Washington, Us
    - Lead planning and develop a highly impactful customer focused marketing strategy across all customer segments: Enterprise, Small-Medium Business, Consumer and products groups - Develop and lead effective marketing execution to maximize marketing impact on sales pipeline- use the above-the-line with below-the-line marketing to drive positive company perception build awarness and generate demand for products & services- Contribute to objective of growing market share across solutions, workloads, platforms or products driving optimal balance of product focused marketing and customer focused marketing - Brand & communication strategy for all customer segments and products
  • Microsoft
    Enterprise Marketing Lead
    Microsoft Oct 2007 - Apr 2011
    Redmond, Washington, Us
    Develop an integrated enterprise marketing plan that includes a territory analysis and is aligned with the enterprise account plansDeliver qualified leads, marketing analyses, reports and metrics that demonstrate the return on marketing investmentsDevelop effective teams and work toward effective teaming to achieve demand generation, awareness and pipeline acceleration goals
  • Orange
    Strategic Program Manager
    Orange May 2007 - Sep 2007
    Issy-Les-Moulineaux, Île-De-France, Fr
    Progamme managing multiple projects and/or project manage strategic important projects to successfully deliver the strategic business requirementsManage and coordinate strategic initiatives across different departments;Act as a project manager for level one projects, with the focus on commercial ones;Coordinate Orange Romania products & services roadmap;Contribute to the establishment of the programme office functions (project methodology, processes, training);Promote transversal culture through projectsKey results:• NExT (New Experience in Telecom) Financial Strategic Plan – set-up Orange Romania 5 years’ strategic plan for development in mobile, fixed, internet and TV services• coordinate the organization set-up to increase market share in business segment for fixed services (voice, data, internet): operational units and processes (presales, sales, implementation, after implementation)• emerging markets analysis and extrapolate Romania business case and experience on 3G services to win 3G operating license in Vietnam
  • Orange
    B2B Corporate & Data Services Marketing Manager
    Orange Dec 2001 - May 2007
    Issy-Les-Moulineaux, Île-De-France, Fr
    Setting up the marketing development strategy for business customers segment and mobile & fixed data services (market forecasts, market shares, revenue & investments budgets, products & services roadmap, operational plan to implement the strategy) Launching new voice/data products & services – set-up marketing & technical service requirements, business plans/ projects P&L marketing mix: commercial offers/ pricing, communication, distribution strategy etc.On-going promotions and projects for increasing mobile & fixed data services penetration, usage and revenueManaging the direct subordinates marketing team (12 product and segment managers) and relationships with other departments/ suppliers in projects implementations and launching new products and servicesActive participation in Orange Group strategy workgroups on business segment (Orange Business Solutions)Key results:• Attaining and maintaining market leader position for Orange in upper mid-market business and enterprise segments for revenue and customers 2003-2007• Orange Business Services rebranding – single brand banner for all business communications services from Equant and Orange• Launch of new technologies (3G & EDGE) with new offers and services as Project Manager • Started and growing –up the data business (mobile and fixed); personally concluded high value contracts; Set-up development strategy, products & services portfolio and internal organization
  • Orange
    Marketing & Sales Project Manager
    Orange Dec 1999 - May 2002
    Issy-Les-Moulineaux, Île-De-France, Fr
    Propose, initiate, and supervise the implementation of projects in Commercial Department (Marketing, Sales, Customer Service) Internal & External audit/ analyzing of processes performed in Marketing, Sales, Customer Service sub-departments and discovering specific operational needsFinding out solutions (new internal processes) in order to improve business operationsKey results:• Orange Re-branding as Project Manager Biggest Orange Romania project of 12 mil EUR that transformed the company inside and outside including the innovation of all customer facing areas: retail & distribution network, customer service, product, services & pricing, communication and internal culture. As a result, Orange Romania became market leader in less than 4 months. Responsibility included managing v-team of more than 100 people from all company functions to drive the transformation• Anti-Churn strategy and new processes implementation – decreased the churn with 50% in two months• Corporate Department Re-Organization (department units, operational processes, sales incentives, etc.) to reposition company on enterprise segment• Quality Management (ISO 9001) Implementation in Commercial Department – directly involved in creating and implementing new business processes to obtain certification
  • Orange
    Large Account Manager
    Orange Apr 1997 - Dec 1999
    Issy-Les-Moulineaux, Île-De-France, Fr
    Identifying the possible clients and business opportunities on the corporate market and presenting products and services to prospective clientsFinding adapted technical, commercial and contractual solution according to every client business requirementsDrawing up, presenting and negotiating offers and contractsPreparing and participating in tender offers, acquisitions, third- party selling contractsConcluding contracts, maintaining contractual relationships and follow-up contractual clauses implementation
  • Argus Alarm Systems Inc
    Sales Executive
    Argus Alarm Systems Inc Aug 1994 - Apr 1997
    Selling complex customized security solutions and services to big companies

Andra Calin Skills

Marketing Strategy Marketing Management Market Planning Business Planning Audience Segmentation Segmentation Product Marketing Product Launch Product Development Marketing Communications Digital Marketing Direct Marketing Brand Management Brand Implementation Project Management Negotiation Account Management Strategy Business Strategy Change Management Mobile Devices Product Management Team Management Sales Management Telecommunications Management Marketing Sales Process Leadership Business Development Analysis Integrated Marketing Selling Program Management Team Leadership Crm Competitive Analysis Direct Sales Solution Selling Sales Customer Relationship Management

Andra Calin Education Details

  • University Politehnica Of Bucharest
    University Politehnica Of Bucharest
    Electronics & Telecommunications

Frequently Asked Questions about Andra Calin

What company does Andra Calin work for?

Andra Calin works for Vox Solutions

What is Andra Calin's role at the current company?

Andra Calin's current role is Head of Marketing and Business Development.

What is Andra Calin's email address?

Andra Calin's email address is an****@****ail.com

What schools did Andra Calin attend?

Andra Calin attended University Politehnica Of Bucharest.

What are some of Andra Calin's interests?

Andra Calin has interest in Science And Technology, Education, Arts And Culture.

What skills is Andra Calin known for?

Andra Calin has skills like Marketing Strategy, Marketing Management, Market Planning, Business Planning, Audience Segmentation, Segmentation, Product Marketing, Product Launch, Product Development, Marketing Communications, Digital Marketing, Direct Marketing.

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