Andrada Florea Email & Phone Number

Bucharest, Ro

Bucharest, Romania

Responsibilities:- Gather and evaluate requirements, understand a company's needs, localise the problems and goals and come up with solutions, improvements and suggestions based on the results of the research process- Analyse the company's goals and adapt the concepts, features and designs to the company's needs- Write audits, if required, for the current designs, which are about to be improved, in order to establish the User Interface and User Experience problems and later come up with solutions and suggestions.- Build representations of the user or users as personas, based on research and by minding the company's goals, needs and interests- Analyse user behaviours, create the user journeys, identify a user's needs and brainstorm in order to come up with solutions- Illustrate design ideas using site maps, flows and storyboards- Design graphic user interface elements and create wireframes and UX prototypes to illustrate how a website functions and what it will look like- Identify and troubleshoot UX issues- Conduct layer changes based on client feedback- Participate in meetings with the clients as the UX/UI representative of the company- Communicate with the clients- Adhere to style standards on images, colors and fonts in order to create fresh, modern, intuitive layouts and designs for websites, landing pages, mobile apps, banners, launch pages, advertising materials and more. - Work closely with the design team and the developers in order to ensure the smooth transition from visual designs to coded designs, being readily available for any questions or concerns that may arise during the development process.- Work swiftly and smartly on more than two or three projects at a time, skillfully multitask and establish a hierarchy of the priorities- Constantly research the latest UI/UX and design trends, both in print and in web, to constantly stay on top of the game and ahead of the competition

Bucharest, Romania

I started out as this company’s graphic designer and as I gained experience, I moved on to other tasks. As the company’s PR Specialist, I have various responsibilities, of which I would like to mention those that I consider to be the most relevant: - Manage the company's public image and occasionally promote it by elaborating all promotional materials, both print and electronic. - Copyedit, proofread, revise and, if needed, translate the company's official documents. - Employing the knowledge in foreign languages and my communication abilities, both oral and written, help maintain a professional relationship with the company's external partners.- Lastly, use the abilities and knowledge as a graphic designer to continue my work on the company’s promotional materials and online and offline graphic needs.

Bucharest, Romania

I started out as this company’s graphic designer and as I gained experience, I moved on to other tasks. - Designed the company's brand identity, starting with the logo and moving forward with the business cards, flyers and other promotional materials. - Furthermore, seeing as the company issued documentations on work health and safety, another responsibility was to design the covers for these materials. - Also, by following the company manager's guidelines, visually adapt the company's contracts and official documents, further converting them into good quality PDFs which they could further e-mail to their clients or print without any issues.

Bucharest, Romania

- Perform thorough research, both from a UI and a UX perspective, in order to help create an application that would be powerful on the competitive market.- Create the application's initial flow using Lucidchart. - Use Adobe Experience design to create the application's visual flow and offer an experience close to reality. - Perform User Experience tests based on guidelines established by myself, in order to see and understand the application's issues so that they will be solved.- Take part in brainstorming sessions with those involved in the application's development process.- Create both the iOS and the Android design versions of the application's screens by respecting the given guidelines.- Create and translate the in-app text information.- Thorough research on multiple platforms and analysising of the competition to establish the latest design trends for mobile apps.- Use Adobe Photoshop to create high quality themes for various mobile appls, including Keyboard Plus, SMS Plus, Cheetah Mobile Launcher, Cheetah Mobile Locker, Samsung and Asus Mobile.- Use Android Studio and Launcher Development platforms to test and develop the themes as well as prepare and export the required resource files. - Use Adobe Photoshop to create the theme presentation files (screenshots, logo, banners) and prepare them accordingly in order to be uploaded to Google Play.- Create emojis and stickers (both static and animated) for the company's apps, create their presentation images and prepare the necessary files accordingly in order to be uploaded to Google Play.- Test the themes and applications in order to discover issues or bugs and report them to the developers.

Bucharest, Romania

I collaborated with Queen Casino Bucharest as a Graphic Designer. My responsibilities included:- Design the promotional materials and prepare them for either print or for online use.- Collaborate with printing companies in order to prepare all the created materials for print and in order to ensure the swift delivery of finished products that corresponded with the standards.- Design flyers, brochures, banners, rollups, adverts for various publications, both for on-line and print usage, adapting my working techniques accordingly.

Bucharest, Romania

I am the graphic designer who collaborated in launching the Best Western brand redesign in Romania, through the Best Western Briston Hotel, located in Otopeni. I was involved in the entire rebranding process, regarding both the print and online materials.

Bucharest, Romania

As the Graphic Designer for Lev Or Hotel, my responsibilities included:- Design the hotel's promotional materials and prepare them for either print or for online use.- Collaborate with printing companies in order to prepare all the created materials for print and in order to ensure the swift delivery of finished products that corresponded with the standards.- Design flyers, brochures, banners, rollups, adverts for various publications, both for on-line and print usage, adapting my working techniques accordingly.- Design menus, place cards and other materials used for the hotel's events venue, for using during the events but also various materials needed during fairs during which the business was being promoted. - I also helped launch the "Levor Ballroom" brand, designed the Ballroom's website and revamped several of the hotel’s older designs.

Collaborated with CellStep in order to create their company website and brand identity. Handled both the website design from start to finish, their brand identity design as well as any print materials and materials required for online promoting.

Bucharest, Romania

Dorada Restaurant is a restaurant which offers a variety of high end foods, with a focuse on the seafood cuisine. - The main responsibility was designing the restaurant’s brand, starting from the logotype and continuing with various promotional materials, such as banners, posters, flyers, brochures and posters.- Designed the Food and Drinks menus, as well as additional menus for various offers the restaurant had throughout the seasons. - Designed additional materials which helped further tie together the restaurant’s image, both for on-line and print.- Throughout the project, I worked together with two typographies, adapting the design to various printing techniques. Gained significant knowledge regarding different binding techniques, different print layouts and different print methods.

Cape Coral, Florida, Usa

I worked for a few months for a small real estate company based in Cape Coral, Florida.- Retouched both interior and exterior photographs, shot as normal photography but also as 360 tours. - Edited the colors, contrast, luminosity, exposure, HDR toning.- Removed unwanted objects from the photographs (items, people, shadows).- Changed the photo's perspective and assembled various pictures with different exposures and elements to create a final image.

Sydney, Australia

Collaborated with Appointments Group Australia in order to give their old designs, created in the 90s, a fresh, modern look.- Re-designed the logo for one of the company's branches.- Tackled both online and offline materials, designing flyers and brochures for the company, based on given guidelines.

Odense Area, Denmark

Heiko by Heiko Denmark is a luxury eyewear design company working closely with famous designers such as Dior, Gucci and Armani. Therefore, the company was in need for promotional materials which followed the same luxurious style. - Retouched and edited professional portrait-styled photographs, which were later used in the designs. - Designed promotional materials of various sizes, such as posters, flyers and banners, both for print and on-line.

Merville, France

HAFondEcran, located in Merville, France, offers application development for iPhones and iPads. VinoBook, one of their latest applications is a wine cellar management application with extreme ease of use, compatible with iPhone and iPad, which was in need of several icons for its interface.

Netherlands

VDownloader is a software developed for Apple Macintosh which allows its user to download and convert files in all available media formats and so modern looking icons were needed to portray these file formats. The main responsibility involved designing the software’s 40 icons for the media file formats, basing the style on the Experience X Collection. The entire creative process was presented to the client, regarding the concept behind each icon.

Bucharest, Romania

- Wrote original articles in the "How To" manner, on topics related to the 21st century internet: ”6 steps to creating an E-book”, ” How to start an online Used Book Store”, ”Writing a press release” etc.;- Wrote original articles, meant to aid internet users to become familiar with social networks such as Facebook, Twitter, and LinkedIn.- Wrote original articles, meant to help internet users to become familiar with on-line shopping and on-line shopping websites, such as Amazon, eBay etc.- Wrote articles meant to help internet users become familiar with blogging platforms, as well as various blog-related elements: ”Submitting a press release for your blog”, ”SEO or Search Engine Optimization”, ”Link Wheel” etc.

Bucharest, Romania

- As an editor for Renne New Media, an online news publication, I wrote news articles by gathering information from reliable sources. - Translated and adapted news gathered from the webpages of various news publications, from English to Romanian and French to Romanian. - Specialized in three main departments: IT, Science & Technology and Special but also edited news for other departments, on special occasions.

As a Graphic Designer for American Muscle, I designed over 150 icons for the website's product categories. Further more, I designed over 3000 thumbnail-icons for the website's products.

Bachelor'S Degree, Communication, Journalism, And Related Programs

Activities and Societies: Journalism & Communication Students Association - Communication and PR field of study: PR, Communication Theory.

High School, Theoretical, Humanities, Philology

Activities and Societies: Choir, Drama Foreign Languages: English, French Humanities: Romanian Language & Literature, Latin Language.

High School, Theoretical, Sciences

Activities and Societies: Choir, Drama Foreign Languages: English, French Field of Study: Romanian Language & Literature, Mathematics.