Andrada Florea

Andrada Florea Email and Phone Number

Head of UX and UI @ Lunatix
Bucharest, RO
Andrada Florea's Location
Bucharest, Bucharest, Romania, Romania
Andrada Florea's Contact Details

Andrada Florea personal email

About Andrada Florea

Senior Graphic Designer with 15 years experience of working in the industry, currently working as the Head of the UX/UI Department for a Creative Agency. Collaborated with clients from 10+ countries, covering two dozen different industries, on long term and short term projects. Expertise in several of the Adobe Suite software, including Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Experience Design, as well as several prototyping platforms, including Figma, MarvelApp, InVision and Zepplin. Communication Sciences graduate with 10+ years of experience in Web Design, the App Development & Design Industry (IT), Offline & Online Graphic Design.Worked on both Offline & Online designs that saw the recognition of the industry and won several awards.

Andrada Florea's Current Company Details
Lunatix

Lunatix

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Head of UX and UI
Bucharest, RO
Website:
lunatix.co
Employees:
11
Andrada Florea Work Experience Details
  • Lunatix
    Head Of Ux And Ui
    Lunatix
    Bucharest, Ro
  • Lunatix
    Head Of Ux/Ui
    Lunatix Feb 2018 - Present
    Bucharest, Romania
    Responsibilities:- Gather and evaluate requirements, understand a company's needs, localise the problems and goals and come up with solutions, improvements and suggestions based on the results of the research process- Analyse the company's goals and adapt the concepts, features and designs to the company's needs- Write audits, if required, for the current designs, which are about to be improved, in order to establish the User Interface and User Experience problems and later come up with solutions and suggestions.- Build representations of the user or users as personas, based on research and by minding the company's goals, needs and interests- Analyse user behaviours, create the user journeys, identify a user's needs and brainstorm in order to come up with solutions- Illustrate design ideas using site maps, flows and storyboards- Design graphic user interface elements and create wireframes and UX prototypes to illustrate how a website functions and what it will look like- Identify and troubleshoot UX issues- Conduct layer changes based on client feedback- Participate in meetings with the clients as the UX/UI representative of the company- Communicate with the clients- Adhere to style standards on images, colors and fonts in order to create fresh, modern, intuitive layouts and designs for websites, landing pages, mobile apps, banners, launch pages, advertising materials and more. - Work closely with the design team and the developers in order to ensure the smooth transition from visual designs to coded designs, being readily available for any questions or concerns that may arise during the development process.- Work swiftly and smartly on more than two or three projects at a time, skillfully multitask and establish a hierarchy of the priorities- Constantly research the latest UI/UX and design trends, both in print and in web, to constantly stay on top of the game and ahead of the competition
  • Sc Kyra Business Srl
    Marketing And Public Relations Specialist
    Sc Kyra Business Srl 2014 - Present
    Bucharest, Romania
    I started out as this company’s graphic designer and as I gained experience, I moved on to other tasks. As the company’s PR Specialist, I have various responsibilities, of which I would like to mention those that I consider to be the most relevant: - Manage the company's public image and occasionally promote it by elaborating all promotional materials, both print and electronic. - Copyedit, proofread, revise and, if needed, translate the company's official documents. - Employing the knowledge in foreign languages and my communication abilities, both oral and written, help maintain a professional relationship with the company's external partners.- Lastly, use the abilities and knowledge as a graphic designer to continue my work on the company’s promotional materials and online and offline graphic needs.
  • Sc Kyra Business Srl
    Graphic Designer
    Sc Kyra Business Srl Feb 2009 - Aug 2014
    Bucharest, Romania
    I started out as this company’s graphic designer and as I gained experience, I moved on to other tasks. - Designed the company's brand identity, starting with the logo and moving forward with the business cards, flyers and other promotional materials. - Furthermore, seeing as the company issued documentations on work health and safety, another responsibility was to design the covers for these materials. - Also, by following the company manager's guidelines, visually adapt the company's contracts and official documents, further converting them into good quality PDFs which they could further e-mail to their clients or print without any issues.
  • Theme Junky S.R.L.
    User Interface Designer
    Theme Junky S.R.L. Jun 2016 - Feb 2018
    Bucharest, Romania
    - Perform thorough research, both from a UI and a UX perspective, in order to help create an application that would be powerful on the competitive market.- Create the application's initial flow using Lucidchart. - Use Adobe Experience design to create the application's visual flow and offer an experience close to reality. - Perform User Experience tests based on guidelines established by myself, in order to see and understand the application's issues so that they will be solved.- Take part in brainstorming sessions with those involved in the application's development process.- Create both the iOS and the Android design versions of the application's screens by respecting the given guidelines.- Create and translate the in-app text information.- Thorough research on multiple platforms and analysising of the competition to establish the latest design trends for mobile apps.- Use Adobe Photoshop to create high quality themes for various mobile appls, including Keyboard Plus, SMS Plus, Cheetah Mobile Launcher, Cheetah Mobile Locker, Samsung and Asus Mobile.- Use Android Studio and Launcher Development platforms to test and develop the themes as well as prepare and export the required resource files. - Use Adobe Photoshop to create the theme presentation files (screenshots, logo, banners) and prepare them accordingly in order to be uploaded to Google Play.- Create emojis and stickers (both static and animated) for the company's apps, create their presentation images and prepare the necessary files accordingly in order to be uploaded to Google Play.- Test the themes and applications in order to discover issues or bugs and report them to the developers.
  • Queen Casino Bucharest
    Graphic Designer
    Queen Casino Bucharest Aug 2014 - Jan 2018
    Bucharest, Romania
    I collaborated with Queen Casino Bucharest as a Graphic Designer. My responsibilities included:- Design the promotional materials and prepare them for either print or for online use.- Collaborate with printing companies in order to prepare all the created materials for print and in order to ensure the swift delivery of finished products that corresponded with the standards.- Design flyers, brochures, banners, rollups, adverts for various publications, both for on-line and print usage, adapting my working techniques accordingly.
  • Best Western® Hotels & Resorts
    Graphic Designer
    Best Western® Hotels & Resorts Apr 2016 - Dec 2017
    Bucharest, Romania
    I am the graphic designer who collaborated in launching the Best Western brand redesign in Romania, through the Best Western Briston Hotel, located in Otopeni. I was involved in the entire rebranding process, regarding both the print and online materials.
  • Hotel Lev Or
    Graphic Designer
    Hotel Lev Or Aug 2014 - Dec 2016
    Bucharest, Romania
    As the Graphic Designer for Lev Or Hotel, my responsibilities included:- Design the hotel's promotional materials and prepare them for either print or for online use.- Collaborate with printing companies in order to prepare all the created materials for print and in order to ensure the swift delivery of finished products that corresponded with the standards.- Design flyers, brochures, banners, rollups, adverts for various publications, both for on-line and print usage, adapting my working techniques accordingly.- Design menus, place cards and other materials used for the hotel's events venue, for using during the events but also various materials needed during fairs during which the business was being promoted. - I also helped launch the "Levor Ballroom" brand, designed the Ballroom's website and revamped several of the hotel’s older designs.
  • Cellstep
    Freelance Graphic Designer
    Cellstep Mar 2014 - Aug 2016
    Collaborated with CellStep in order to create their company website and brand identity. Handled both the website design from start to finish, their brand identity design as well as any print materials and materials required for online promoting.
  • Restaurant Dorada
    Freelance Graphic Designer
    Restaurant Dorada Mar 2015 - Oct 2015
    Bucharest, Romania
    Dorada Restaurant is a restaurant which offers a variety of high end foods, with a focuse on the seafood cuisine. - The main responsibility was designing the restaurant’s brand, starting from the logotype and continuing with various promotional materials, such as banners, posters, flyers, brochures and posters.- Designed the Food and Drinks menus, as well as additional menus for various offers the restaurant had throughout the seasons. - Designed additional materials which helped further tie together the restaurant’s image, both for on-line and print.- Throughout the project, I worked together with two typographies, adapting the design to various printing techniques. Gained significant knowledge regarding different binding techniques, different print layouts and different print methods.
  • Pawlik Corp.
    Photo Retoucher
    Pawlik Corp. Mar 2014 - Jun 2014
    Cape Coral, Florida, Usa
    I worked for a few months for a small real estate company based in Cape Coral, Florida.- Retouched both interior and exterior photographs, shot as normal photography but also as 360 tours. - Edited the colors, contrast, luminosity, exposure, HDR toning.- Removed unwanted objects from the photographs (items, people, shadows).- Changed the photo's perspective and assembled various pictures with different exposures and elements to create a final image.
  • The Appointments Group
    Freelance Graphic Designer
    The Appointments Group Mar 2014 - Jun 2014
    Sydney, Australia
    Collaborated with Appointments Group Australia in order to give their old designs, created in the 90s, a fresh, modern look.- Re-designed the logo for one of the company's branches.- Tackled both online and offline materials, designing flyers and brochures for the company, based on given guidelines.
  • Heiko By Heiko
    Freelance Graphic Designer
    Heiko By Heiko Feb 2014 - Jun 2014
    Odense Area, Denmark
    Heiko by Heiko Denmark is a luxury eyewear design company working closely with famous designers such as Dior, Gucci and Armani. Therefore, the company was in need for promotional materials which followed the same luxurious style. - Retouched and edited professional portrait-styled photographs, which were later used in the designs. - Designed promotional materials of various sizes, such as posters, flyers and banners, both for print and on-line.
  • Ha Fond Ecran
    Freelance Graphic Designer
    Ha Fond Ecran Feb 2014 - May 2014
    Merville, France
    HAFondEcran, located in Merville, France, offers application development for iPhones and iPads. VinoBook, one of their latest applications is a wine cellar management application with extreme ease of use, compatible with iPhone and iPad, which was in need of several icons for its interface.
  • Vitzo
    Freelance Graphic Designer
    Vitzo Feb 2014 - Apr 2014
    Netherlands
    VDownloader is a software developed for Apple Macintosh which allows its user to download and convert files in all available media formats and so modern looking icons were needed to portray these file formats. The main responsibility involved designing the software’s 40 icons for the media file formats, basing the style on the Experience X Collection. The entire creative process was presented to the client, regarding the concept behind each icon.
  • Freelancer.Com
    Freelance Editor
    Freelancer.Com Feb 2012 - Nov 2013
    Bucharest, Romania
    - Wrote original articles in the "How To" manner, on topics related to the 21st century internet: ”6 steps to creating an E-book”, ” How to start an online Used Book Store”, ”Writing a press release” etc.;- Wrote original articles, meant to aid internet users to become familiar with social networks such as Facebook, Twitter, and LinkedIn.- Wrote original articles, meant to help internet users to become familiar with on-line shopping and on-line shopping websites, such as Amazon, eBay etc.- Wrote articles meant to help internet users become familiar with blogging platforms, as well as various blog-related elements: ”Submitting a press release for your blog”, ”SEO or Search Engine Optimization”, ”Link Wheel” etc.
  • Renne New Media
    Editor
    Renne New Media Jun 2011 - Oct 2013
    Bucharest, Romania
    - As an editor for Renne New Media, an online news publication, I wrote news articles by gathering information from reliable sources. - Translated and adapted news gathered from the webpages of various news publications, from English to Romanian and French to Romanian. - Specialized in three main departments: IT, Science & Technology and Special but also edited news for other departments, on special occasions.
  • Turn5, Inc.| Americanmuscle.Com
    Graphic Designer (Project)
    Turn5, Inc.| Americanmuscle.Com Feb 2011 - Apr 2011
    As a Graphic Designer for American Muscle, I designed over 150 icons for the website's product categories. Further more, I designed over 3000 thumbnail-icons for the website's products.

Andrada Florea Skills

Photography Graphic Design Dreamweaver Logo Design Photo Editing Online Journalism Indesign Wordpress User Interface Design User Experience Design Adobe Creative Suite Microsoft Office Mysql Corel Draw Blogger Css English French Basic Html Photoshop Business Cards Flyer Design Translation Navicat Bbc Illustrator Internet Phpbb News Writing Web Design Social Media Brochures Digital Media Advertising Graphics Adobe Photoshop Adobe Illustrator Adobe Experience Design Invision Marvel App Wordpress Design Public Relations User Experience User Interface Prototyping Mobile Marketing Digital Designs Visual Design Interaction Design Process Design Systems Design

Andrada Florea Education Details

  • University Of Bucharest
    Communication, Journalism, And Related Programs
  • "Gheorghe Sincai" National College
    Theoretical, Humanities, Philology
  • "Gheorghe Sincai" National College
    Theoretical, Sciences

Frequently Asked Questions about Andrada Florea

What company does Andrada Florea work for?

Andrada Florea works for Lunatix

What is Andrada Florea's role at the current company?

Andrada Florea's current role is Head of UX and UI.

What is Andrada Florea's email address?

Andrada Florea's email address is an****@****ail.com

What schools did Andrada Florea attend?

Andrada Florea attended University Of Bucharest, "gheorghe Sincai" National College, "gheorghe Sincai" National College.

What are some of Andrada Florea's interests?

Andrada Florea has interest in Education.

What skills is Andrada Florea known for?

Andrada Florea has skills like Photography, Graphic Design, Dreamweaver, Logo Design, Photo Editing, Online Journalism, Indesign, Wordpress, User Interface Design, User Experience Design, Adobe Creative Suite, Microsoft Office.

Who are Andrada Florea's colleagues?

Andrada Florea's colleagues are Alin Cristian Ciobanu, Dobre Dan Andrei.

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