Janaína A. Email & Phone Number

Built and developed the Consumer Research and Research Operations teams.→ Planned and oversaw the creation of an analytics internal tool to advance research findings.

Built and lead two teams: Consumer Research and Research Operations. → Planned and oversaw the implementation of a research repository, a streamlined recruiting system and built a research processes knowledge base.

As a mixed methods researcher I delivered insights to support business strategy.→ Lead Researcher on generative research for market value of a new business unit.→ Lead Researcher on a behavioral mixed method study that enabled decrease on CAC for online channels.

São Paulo

Complete management of all projects phases, of both qualitative and quantitative research, I worked across industries, ranging from entertainment to CPG, and managed research projects for Brazil, Argentina, Mexico, Colombia, Chile and South Korea.→ Lead qualitative researcher for LATAM→ Worked with brands such as The Walt Disney Company, Nestlé, P&G, Duracell, Suvinil, DocuSign and McDonalds.

Operational planning and supervision of research team in data collection for the Brazilian Ministry of Tourism, in the main international airports and land borders on 11 out of the country's 27 federative units.→ Training and guiding junior team members on methodology for data collection in three languages (Portuguese, English and Spanish).→ Developed project plans and applied project management rigor to meet targets and deadlines.

Development of academic research interpreting and analyzing quantitative and qualitative data. Outlining findings of the research, analyzing and discussing them in the context of the literature review. Compiling of data from previous studies and new findings and composing of various reports. → Published article from fieldwork and main research.

São Paulo E Região, Brazil

Teaching internship with preparation and monitoring of classes at undergraduate level, with independent conduction of one of the semester's classes on the Introduction to Anthropology course.

Collection of data through structured interviews at the Guarulhos International Airport (second busiest airport in Latin America) for a research project for the Brazilian Ministry of Tourism. → Selected interviewer for carrying out new methodology trial.

Santo André, São Paulo

Planned, prepared and delivered lessons to students from ages 7 to 50+ years old, helping students improve their listening, speaking, reading and writing skills via individual and group sessions.→ Taught FCE (Cambridge First Certificate in English) preparatory course.

Development of academic research interpreting and analyzing quantitative and qualitative data and compiling of data from previous studies and new findings and composing of various reports.

Guarulhos, São Paulo

Planned, prepared and delivered lessons to students from ages 4 to 50+ years old, helping students improve their listening, speaking, reading and writing skills via individual and group sessions.

Santo André, São Paulo

Conducted research on current and future trends in design and lifestyle, and associated target market features, carried out comparison shops to maintain awareness of other retailers' visual merchandising concepts, and was also responsible for assembling or dismantling visual displays on windows or in-store.

Ma, Social Sciences - Anthropology

Ba, Social Sciences - Anthropology

Activities and Societies: Participação no grupo de pesquisas visuais e urbanas da Unifesp.