Mateus Andrade Email & Phone Number

Berlin, Germany

As a B2B focused designer at Plugsurfing, I spearhead initiatives aimed at optimizing operational efficiency within the Power Platform for SaaS customers and internal users as well.My role leads me to drive innovation in the Electric Vehicle (EV) charging ecosystem; including sessions management, pricing, revenue strategies and troubleshooting protocols. As well as projects focused on enhancing data quality across our network, ensuring accuracy, consistency, and reliability of the information provided to users.FLAGSHIP PROJECTDesigning from the ground up a dedicated platform for the Drive API management, allowing users to not only set up, but monitor their API keys and web hooks.These features allow for users to improve their data visibility and guaranteesfaster troubleshooting.

São Paulo, Brazil

Acted as the sole designer of the tribe responsible for the upkeep and continuous evolution of the bankers and managers CRM ecosystem; across 3 squads: B2C, B2B and Platform.In order to best facilitate each squad I had to continuously code switch between contexts, meaning the impact for each one was distinct: B2C, focus on bespoke solutions, capacity building and in-house protocol design.B2B, is rooted on Modular Design logic and content strategy.Platform is about adopting a holistic approach and template building.DAILY WORKConsisted of monitoring the CRM platforms and foment direct dialogue with the final users, leading to constant feature optimization, much akin to Platform as a Service; redesigning and adjusting the components, capacity building / training sessions with managers and users, running beta tests, designing special content to create awareness, interface design for data visualization tools or dashboards, validating the technical restrictions and viability with the Devs, constantly validating the solutions via perception and usability testing, and finally handing over.FLAGSHIP PROJECTCollaboration with the data science team aiming to improve the accuracy of the Forecast and Prospect System; I was responsible for the proposal of a solution mechanism and data model clustering.EXTRA MILEA special project I had the opportunity to be a part of a cross-functional team to develop a data model to ascertain User Autonomy, as part of the feature selection process alongside the Data Science team.---XP Inc. is Brazil's largest investment management company and is publicly traded since 2019.

São Paulo, Brazil

I was invited to partake in Bmg's Design Team as a Senior UX Designer to tackle cross cutting deliveries, end-to-end deliveries for rapid deployment; as well as more specialized Research-led projects. I had the opportunity to act upon 3 different roles:I acted as UX Strategist as my primary role; identifying opportunities for innovation, and mapping scenarios in cross-cutting deliveries; for instance, to gauge and optimize the impact a new feature could have in the digital ecosystem, as well as collaborate directly with the Marketing team mining opportunity for Growth Hacking from the app and website.As a UX Researcher, leading special projects to dig deeper into inconclusive data and to discover new scenarios for product development.As a UX Designer delivering fast track projects to optimize existing app features, or creating new features.My main focus were projects which impacted the bank's digital ecosystem as a whole, such as open banking, new app versions & product launches, establishing the beta test program, etc. Additionally, I benchmarked and co-established the foundation for the Design System documentation.Throughout my stint I've helped to improve the product's understanding by the senior aged target audience & gain competitive advantage against rival banks with unique proposition value in cross-cutting deliveries from the app's home page, onboarding process, content delivery, etc.---Bmg is a traditional bank undergoing a digital transformation process, and positioning itself as a challenger bank in the Brazilian FinTech ecosystem.

São Paulo, Brazil

As an Accenture consultant, I was assigned to LATAM's largest Telecom company; on a mission to take care of its digital applications.I was part of a Discovery centric squad, its prerogative was to experiment and ideate paths/solutions with innovation value in mind. Consequently it led to longer research and strategy processes than usual; as I dove deeper through ethnography, interviews and benchmarks.I designed projects on new mechanism/features inside the app such as: Upgrade and Downgrade, Marketplace for Additional Video Services (such as HBO, Disney+ and such), Service Scheduling, Contract Management, among others.My flagship project led me to design a solution taking the best from the brick-and-mortars bespoke customer service, and mixed it with a series of best practices harvested from a global benchmark from other digital TELECOM's;

United Kingdom

Side-gig in parallel to my day job.As Senior Editor it was part of my job to write features and assist the Editor in Chief with the curation of possible pieces for the magazine/website, in addition to the tone and editorial direction we achieve with every iteration. The continuous process of writing about such a specialized aesthetic such as minimalism is challenging but extremely rewarding as a writer and content strategist. The apparent uniformity in minimalism pushes us to dig deeper into the intricacies of the aesthetic, thus revealing the real value behind the absolute pureness in form, the focus on the essential and the ever present influence of modernism. Minimalissimo is a magazine focused on minimalism in all its forms, aiming to inspire creatives and showcase the best in the field of design. Publishing daily articles focused on architecture, product design, art and fashion; as well as the special print volumes.I've written more than 200+ published articles and counting...

São Paulo Area, Brazil

As guest researcher, I was given the task by the Design Lead to map out the competitive ecosystem around Tera. My main delivery was a series of Competitive Intelligence briefings covering innovation values, brand appeals and services from digital schools from around the world.I’ve analyzed more than 28 schools, with in-depth services comparisons, and most importantly, curating the best practices. I’ve mapped out the user journey from homepage to class enrollment and also compiled innovative elements from each school.---Tera is São Paulo’s leading digital creative school, offering intensive (and semi) bootcamps in Product Management, User Experience, Data Science and Growth Hacking.

Berlin Area, Germany

As guest strategist, I had the opportunity to aid the CPO's decision-making through creative briefings and direct dialogue regarding the brand's public perception, opportunities and the intricacies of a minimalist product. Media Branding and Content Strategy were the main areas of input.I had the chance to deliver briefings about Blloc's:- Distinguishing brand factors, and how to navigate amidst the Minimalist Phone niche.- The potential to build a Community around Blloc, encompassing: Users, Developpers and Partners/Brands.- Initial steps for a cooperation program with important stakeholders.- Copywriting for the landing page and investor's pitchs.---Blloc is a minimalist smartphone, offering a truly simplified user experience — aiming to give control and privacy back to its users. The bespoke operating system is lightweight and offers a distinguishing monochromatic UI.Feel free to explore Blloc at:https://www.blloc.com

Brasília, Federal District, Brazil

My main role as an International Affairs Consultant led me to work with Intelligence and Cooperation tactics as my main skills, acting as a facilitator between the Brazilian Ministry of Health and Foreign Governments/Institutions. Always aiming to promote technical dialogue contemplating good and innovative practices in public health, with focus on universal health systems and equity promotion.To build a project from ground up, the following activities were required:• Delivering and preparing strategic content, credentials and pitch briefs, to result in high-quality engagement with each stakeholder.• Research and curate best and innovative practices, aiming to create new guidelines and protocols. • Identify qualitative and quantitative insights and develop them into meaningful, actionable reports.• Foster capacity building, ideally via international cooperation.Tailored cooperation and benchmark missions alongside: - European countries on Quality & Efficiency Standards. - Support the International Decade of People of African Descent by UN. - Refugees Crisis and Capacity Building for Public Health.- Portugal's primary health care governance.- Stewardship indicators with PAHO/Washington.

In parallel to my day job, I've had the chance to work as a freelance consultant in an assortment of brand strategy projects and media plans. It served as the perfect stage to hone my skills as a media planner, creative player and strategist in marketing.Recognizing Anthropology (with focus on Customer Behavior) as the first steps in a branding/marketing career, I made sure to seek recognizable and expressive brands as the foundation of my portfolio. I approached each brand with a fully realized concept and project that would fit to their culture, and in most cases with different formats. From fashion editorials, to bespoke publications, guerrilla tactics and regional media plans. Each one fully integrated with the in-house team, and made sure to measure the impact and success of each project. Cross-Branding alongside: Pepsico, Médecins sans Frontiéres, Newsweek, Nespresso, Red Bull, Fiat, among others.Media Plans in Brasília, for films: Beneath the Skin, Enemy, Up in the Air, Toy Story 3, The Sorcerer's Apprentice, Tron, Prince of Persia, Splice, The Joneses, Solitary Man, Buried, Centurion, Melancolia and Tarantino's Death Proof...For each movie I worked from traditional media formats to original concepts, always aiming to expand the universe from the movie to a potential audience. More than 25+ movies and countingFashion Editorial and Guerrilla Marketing for Uncle K and Zeferino (See portfolio below for details).Copywriter/Editorial Writing for: Bentley, Ode to Things, Knnox, among others.

Brasília

Acting as international liaison between the gallery and foreign artists; but mainly as a Brand Keeper assisting the CEO on creative direction and innovation projects.Galeria Ponto. is the best source for fine-art in Brasília, as well as the destination for forward-thinking art shows and courses in Art, Innovation, Curation and Photography.Production Designer for David LaChapelle & Happy Socks art show in Dec.13; 'Noturno' by Ricardo Alves Jr, among others.

Brasília

Facilitator between the Brazilian and Foreign Governments and Institutions; Technical Cooperation as main device. - Memorandum between Brazil and United Kingdom / Information Technology in Health - Plan of Action between Brazil and CDC-USA - Cooperation with the Johns Hopkins Hospital - Cooperation with the InterAmerican Development Bank - Research Partnership ENAP Québec and USP

Brasília, Federal District, Brazil

Bachelor Of Anthropology, Consumer Behavior

Bootcamp User Experience Design (Ux), Ux Design