Andra L. Searles Email and Phone Number
Andra L. Searles work email
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Andra L. Searles personal email
Andra L. Searles phone numbers
Inventive, results-driven marketing pro with 10+ years of experience learning exactly what it takes to operate successful, multi-channel marketing campaigns that grow recurring revenue for B2B businesses. Skilled in full-stack B2B campaign marketing strategies and tactical execution, experiential events and high-touch ABM programs, optimal digital approaches along the customer journey, lead nurturing and scoring through marketing automation programs, CRM reporting and performance analytics, impactful sales enablement programs, and cutting-edge marketing tools and technologies. I excel in entrepreneurial environments—whether in large public companies or mid-sized startups—where I can play a direct role in impacting positive change for the business. My experience touches all functional areas of marketing (including my latest stint leading a marketing operations team), but my personal differentiator lies in my people skills: I love motivating teams and pioneering projects at the nexus of technology and the business....Outside of the office, you can catch me doting on my Golden Lab named Leo, practicing my Italian language skills (or just attempting homemade pasta!), reading The Economist or Vanity Fair...or overusing exclamation points.
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Vp Of Demand Generation And Marketing OperationsThe Institute For Corporate Productivity (I4Cp)Washington, Dc, Us -
Director Of Demand GenerationOpexusWashington, Dc, Us -
Director Of Demand GenerationOpexus Apr 2024 - PresentWashington, District Of Columbia, Us -
Digital Marketing & Campaign Strategy ConsultantAsh Marketing Design & Strategy Apr 2023 - Present
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Team Lead, Digital Programs | Global MarketingAppian Corporation Nov 2021 - Mar 2023Mclean, Virginia, Us- Brought on to establish a new Digital Programs team (6 direct reports) and help streamline marketing operations and drive digital transformation efforts across the marketing organization at Appian.- Mobilized intradepartmental teams to tackle 2-3 key digital transformation initiatives per quarter, resulting in more efficient lead flow and improved sales performance. - Projects included: hiring and implementing an automated CRM data enrichment solution; automating manual lead routing; modernizing outdated lead scoring; overhauling email nurture strategy; optimizing inbound web forms; and standardizing the SFDC campaign naming and architecture for 2023.- Led and motivated my team through incremental change, providing up-leveling opportunities and aligning external resources to support exceptional team performance and a positive micro-culture. -
Senior Manager, Demand Generation | Financial ServicesEverfi Jul 2019 - Oct 2021Charleston, Sc, Us- Responsible for full-stack B2B marketing tactics for the financial education vertical, including annual planning and budgeting, channel mix, tactic execution, content development, and sales enablement. - Strategized & executed product launches (including for EVERFI’s first annual Financial Literacy Bee): crafted brand messaging, built microsites, secured paid advertising, and organized outbound tactics.- Managed and optimized all financial education webpages, SEO pages, paid digital advertising, and third-party programs, growing MQL volume YoY and improving channel specific conversion rates.- Introduced an Account-Based Marketing framework of digital and offline tactics for top tier prospects, improving our MQL rate among top accounts by ~170% in the first six months. - Produced interactive webinars, videos, digital events, and case studies through close collaboration with the product, sales, and account management teams.- Constructed a segmented, multi-stream email marketing strategy to nurture net-new leads throughout the customer journey, improving monthly email performance. -
Senior Manager, Outbound & Field Marketing StrategyEverfi Oct 2018 - Jul 2019Charleston, Sc, Us- Launched an Outbound Center of Excellence for the two highest-converting channels at EVERFI: industry events and direct mail. - Hired and mobilized a small but mighty team; quickly established and rolled out operational standards; and scaled best practices for lead generation in these channels across additional company verticals.- Orchestrated two multi-day Financial Capability Network Summits: led the invitation process with sales, event communications, programming, customer video testimonials, and onsite meetings with executives, exceeding company records for attendees and pipeline generated.
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Senior Analyst, Integrated MarketingGartner Sep 2018 - Oct 2018Stamford, Ct, UsPromoted to the Senior Analyst, Integrated Marketing position at Gartner in the fall of 2018. -
Integrated Marketing AnalystGartner Sep 2017 - Sep 2018Stamford, Ct, Us- Coordinated and executed multi-channel lead generation campaigns to improve lead quality and volume for the global sales team, proactively pursuing opportunities to target leads stalled in the funnel.- Spearheaded the development of in-depth campaign tracking and calendar tools to unify the global marketing team’s reporting efforts and optimize data-driven decision-making.- Built out 40+ “Campaign-in-a-Box” pages, each serving as a sales enablement hub for email templates, call scripts, and learning resources.- Selected to lead the quarterly Global Blitz Day program, growing sales engagement with marketing assets by more than 50%.
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Retention Marketing AnalystCeb Is Now Gartner Oct 2016 - Jul 2017Arlington, Va, Us- Responsible for exceeding member renewal goals for CEB's IT Practice through extensive campaign marketing efforts and regular tracking of key renewal leading indicators.- Executed 80+ emails/month to IT Practice members; ran monthly cross-departmental editorial planning meetings; and analyzed individual email performance, providing insights weekly.- Part of a braintrust of marketers across CEB's various functional practices, meeting regularly to discuss and compare notes around marketing best practices.CEB was acquired by Gartner in 2017. -
Account ExecutiveRacepoint Global May 2015 - Jul 2016Boston, Massachusetts, Us -
Assistant Account ExecutiveRacepoint Global Jun 2014 - May 2015Boston, Massachusetts, Us
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Account CoordinatorRacepoint Global Aug 2013 - May 2014Boston, Massachusetts, Us
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Field Marketing SpecialistRed Bull Apr 2012 - Sep 2013Fuschl, At -
Legislative Liaison To The Massachusetts State HouseInstatrac, Inc. May 2011 - Aug 2011Boston, Massachusetts, Us -
Staff Assistant To The Ora & IrbTufts University Sep 2010 - Aug 2011Medford, Massachusetts, Us -
Fundraiser At Tufts TelefundRuffalocody Sep 2009 - May 2010Cedar Rapids, Ia, Us -
Administrative Assistant To The DirectorUnited Nations Association Of Greater Boston May 2008 - Aug 2008Boston, Massachusetts, Us
Andra L. Searles Skills
Andra L. Searles Education Details
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Tufts UniversityInternational Relations & Italian Studies -
Cet Academic Programs, Siena, ItalyCulture & Art History
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Arlington Catholic High SchoolHigh School
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Lexington Montessori School
Frequently Asked Questions about Andra L. Searles
What company does Andra L. Searles work for?
Andra L. Searles works for The Institute For Corporate Productivity (I4cp)
What is Andra L. Searles's role at the current company?
Andra L. Searles's current role is VP of Demand Generation and Marketing Operations.
What is Andra L. Searles's email address?
Andra L. Searles's email address is an****@****fts.edu
What is Andra L. Searles's direct phone number?
Andra L. Searles's direct phone number is +178148*****
What schools did Andra L. Searles attend?
Andra L. Searles attended Tufts University, Cet Academic Programs, Siena, Italy, Arlington Catholic High School, Lexington Montessori School.
What are some of Andra L. Searles's interests?
Andra L. Searles has interest in Us Politics, Fashion, Traveling, Italian Culture And History, Advocacy, Foreign Films, Fitness, Foreign Film, Fundraising, Nutrition And Fitness.
What skills is Andra L. Searles known for?
Andra L. Searles has skills like Social Media, Social Networking, Social Media Marketing, Public Relations, Research, Strategic Communications, Microsoft Office, International Relations, Media Relations, Fundraising, Project Management, Public Affairs.
Who are Andra L. Searles's colleagues?
Andra L. Searles's colleagues are April Lough, Matt Van Norman, James Dimezza, Alexander Mattsson, Thomas Stone, Joseph Jamrog, Stacy Burk.
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