● Brand manager for major mass consumption goods brands such as Personna Razors, Pegafan, Tajín, Masglo, Kodak, Inka Crops and Stick’n Notes as well as company owned brand Speed Razors.● Lead and coordinate team of 12 sales executives to work with all of Panama’s most important supermarket and department store chains.● Responsible of sales, inventory, and marketing nationwide for company’s entire portfolio. Responsibilities include securing and managing advertising and promotional budgets for each brand, executing regional guidelines as well as developing national campaigns suited for the local market. Registering all new products and making sure all import documents are in order.● Revise pricing strategy, considering market prices, price volatility, currency exchange, company’s desired margin and discarded products due to short shelf life. Fine tuning portfolio strategically per client to reduce the incidence of returns due to slow rotation. Manage brands accounts payable with the company.● Step by step follow up of the importing process of goods. Buying orders to international suppliers. Booking negotiations with shipping agents. Customs clearance of goods imported and in-land freight to the warehouse.● Weekly planning and execution of sales orders delivery. Monthly and annual sales budget.● Billing and registry of local and international sales on accounting databases Peachtree and Moffis.

● Assistance in the elaboration of the Bank’s annual budget. ● Developed and provided information for sales executive in order to attract and close potential new clients.● Periodic meetings with each department’s vice-president in order to expose optimal routes to achieve the bank’s budgeted results.● Quarterly reports for the “Superintendencia de Valores de Panamá”● Analysis and adjustment to interest rates on the bank’s portfolio of loans