Andre Ferraz Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

São Paulo, Brazil

São Paulo, Brazil

- Managing the top portfolio in BR and LatAm and a team of 10 direct (Sales, Insights & Analytics) and 5 indirect reports (Product, Engineering)- Responsible for the business plan and go to market, leveraging AI, Performance and Branding solutions to support their goals for Margin, Diversification, Channels, Adcost, LifeTime Value and Retail Media. Ensured alignment with customers' business targets and the best return on investment. - Achieved the highest AI Adoption level, signed the biggest video and display deal in Brazil- Orchestrated innovative initiatives for retailers P&L: Sellers, Marketplace, Offline Stores, Regional Offers and Retail Media for Sellers - Leading Retail Media business unit efforts: supporting retailers in their Ads Business Unit growth by developing Google’s business plan and go to market(sizing, strategy and activation)- Responsible for 'Thought Leadership Executive Sales Programs' focused on engaging, inspiring, and accelerating business partnerships: tailor-made and multi-client events for C-suites from different industries.

- Reported to the Managing Director of Sales. Managed the top portfolio in revenue and 2 direct (Product & Sales) and 3 indirect reports (Strategy & Content)- Assumed the role, in parallel to being in charge of CPG, to evolve YouTube Ads Business Plan & GTM strategy and tactics for these industries, leading a cross-functional squad with the content, product, engineering, and partnership teams- Exceeded revenue targets for the sector, achieving the highest revenue in Brand Solutions at Google Brazil and becoming the country's #1 team in terms of total revenue.- Created and executed the internal Sales Programs School for sellers

São Paulo Area, Brazil

- Reported to the Managing Director of Sales. Managed the country's biggest brand portfolio and a team of 12 direct reports (Sales, Insights & Analytics) - Developed and executed Google's business plan for the CPG industry, leveraging solutions to support their Brand Power & Experience, Commerce, Trade and Sales goals, ensuring alignment with the customers' business targets and the best return on investment.- Designed and implemented the go-to-market strategy for the sector's Digital Maturity Framework in collaboration with not only 3rd-parties such as Kantar, Dummhubby and BCG, but also the brand teams and agencies to leverage results for the marketing, commerce and sales plan- Spearheaded the Commerce business plan and go-to-market, signing the 1st joint-business plan with a trade marketing area, unlocking a new revenue stream for online/offline sales. - C Suite Influence: led several sales programs to position Google as a Strategic Business Partner, such as the CMO Council of CPG, Tech, and Pharma, a project designed to position Google as a Strategic Business Partner, creating a council with Marketing VPs to discuss business challenges, trends, future and connect/empower the CMOS to be growth agents. - DEI: Sponsor of the “I'm Remarkable” project, a program that supports and empowers minority groups, engaging with +100 clients covering all CPG portfolios

Brazil

- Reported to the Head of Sales. Managed key global accounts and 2 direct reports (Sales);- Developed and executed Google's business plan with Global Accounts (such as P&G, ABInbev, Whirlpool, Moñdelez), working with both the global and local teams to build a One Google Approach and leverage solutions to support their goals, always ensuring alignment with the customer's business targets and the best return on investment;- Led innovative projects such as Nike Art Copy and Code, the 1st collab between the marketing teams of Nike and YouTube, to launch a Chrome Experience Soccer Platform during the World Cup;

- Reported to the Sales Director. Managed a USD 20M revenue portfolio and a team of 4 direct reports- Developed and executed Terra's business plan with WPP, Omnicom, and IPG and their client portfolios;- Created and carried out the go-to-market strategy for Entertainment products & solutions

Responsible for business development with Top Accounts and regional clients. In charge of cross media tailor-made projects for different industries and business objectives.

Leading the product department. Responsible for the concept, creation and Go To Market. Cross functional leadership, covering a wide range of products of Brand, Performance and Measurement.

Leading the digital business strategies for all clients in SP, RJ and DF ( GM, Unilever, Microsoft, Santander, Embratur, TIM among others. Responsible for media plan development in order to deliver business results. Collaborating with XFC team and partners.

Coaching For Sales Performance

Leadership Presence

Executive Conversation, Business/Corporate Communications, Executive Conversation

Master Of Business Administration (M.B.A.)

GBA - Google Business Academy, Business Administration and Management, General Cohort program created by Duke University and Google.

Education record