André Gaspar Email & Phone Number

São Paulo

Sao Paulo, Brazil

- Led a committee focused on marketing strategies such as positioning statement of the Brand and commercial matters.- Developed annual communication and campaign planning.- Created and implemented KPIs and reports related to brand awareness and return of investment of TV ads;- Coordinated the whole creation process of Brand campaign with advertising agency; conceptualization, production, implementation and analysis.- Managed budget of Brand matters such as TV Ads, Youtube Ads, pop-up stores, online influencers and others medias.

Sao Paulo, Brazil

- Oversaw all actions regarding the On-site and Product tasks and managed a team of 3 members (two developers and an intern).- Designed career plans and annual goals for two developers and an intern and conducted their performance appraisals.- Conducted on-site funnel optimization tests and implemented improvements for increase conversion rate and absolute margin.- Identified users necessities and prioritized customers feedbacks in order to develop or implement new adjustments, features and services such as better quality CGI furniture images, Apple’s AR Kit 2.0, Apple Pay and Google’s ARCore increasing mobile app revenue share and amount of active users.- Collaborated with UX and UI designers, IT professionals and third-party partners to deliver website and mobile app improvements in order to increase engagement and purchase rate of those products.

Sao Paulo, Brazil

- Oversaw all actions regarding the On-site tasks and marketing campaigns matters and manage a team of 6 members (3 web-designers, 2 front-end developers and a marketing assistant).- Designed an action plan to set up the production and implementation workflow of campaigns to support commercial team; conceptualized all standard procedures and due dates.- Implemented and amplified rebrand project's key-visual and statement on On-site funnel and other media.- Identified and established new partnerships and products on website as CGI furniture images, On-site search optimization, carrossels through on-site funnel and furniture assembly service.

Sao Paulo, Brazil

- Created campaign calendar themes to generate key-visuals, concepts and promotion dynamics for each marketing action.- Reorganized communication flow through subareas in marketing to improve campaigns planning.- Ranked one of top performers among members of marketing department in 2014.

Sao Paulo, Brazil

- Developed campaigns with advertising agency for non-food commercial departments (Electronics, Appliances and Textile).- Analyzed and monitored market competitors to set up guerilla marketing actions.- Managed Brand department budget.

São Paulo Area, Brazil

- Collaborated on conceptualizing and implementing campaigns for convencional media as TV, newspapers, magazines and others media opportunities.

Post Graduation, User Experience Design

General Business Program, Business/Commerce, General

Bachelor Of Arts, Social Communications / Concentration: Advertising And Creation, Social Communications