André Hartmann Email & Phone Number

Wuppertal, Nrw, De

Wuppertal, Nordrhein-Westfalen, Deutschland

Köln Und Umgebung, Deutschland

Led a team of 7 with cross-functional responsibility for international B2C and B2B brand communication and marketing management, CRM, email marketing, and social media; Developed and implemented corporate, brand, and communication strategies; Planned and executed integrated marketing campaigns and promotions; Created strategic marketing collaborations and managed external agencies and service providers; Created strategy papers, analyses, etc., as a decision-making basis for C-level regarding business and international growth development (B2C and B2B); Managed external agencies and service providers, including extensive budget planning and responsibility

Düsseldorf, Nordrhein-Westfalen, Deutschland

Strategic planning and development of relevant content/ communication along the whole customer journey - responsible for all own online platforms, social media, influencer marketing as well as the media budget; Full responsibility for all marketing activities for Smart-/ IoT-products and B2B/ business that not only deliver clearly the premium brand of Sony but also drive preference for the Xperia brand; Strategic planning and execution of partner (Telefonica, freenet AG, Amazon, MediaMarktSaturn, Otto etc.) centric sell through campaigns, partner wide retail activities incl. POS visibility, etc.; Full budget responsibility and accountability to deliver a positive and tangible ROI for Sony Mobile

Solingen

Continuous further development of the global Ledlenser brand strategy and brand positioning; Development, implementation and coordination of global inegrated 360° campaigns; Development of the corporate design to strengthen and ensure the global brand image/ identity; Development, implementation and tracking of relevant marketing KPIs; Personnel management (functional); Participation in the annual budget planning, as well as comprehensive budget responsibility

Düsseldorf Area, Germany

Strategic brand consulting and supporting for the brand Persil (Henkel) in Europa, Latin America, Africa und Asia; Development, planning, coordination, management and control of all communications activities for projects in the ATL and BTL range, including the necessary cost controlling; International coordination with regional hubs and local offices to implement global campaigns locally; Personnel management for Junior Account Manager and Trainee

Düsseldorf Area, Germany

Assistance in strategic brand consulting and supporting for national and international brands like SEAT and PilsnerUrquell in Germany, Sensodyne, parodontax and Cetebe (GlaxoSmithKline) for the region Northern and Western Europe; Development, planning, coordination, management and control of all communications activities for projects in the ATL and BTL range, including the necessary cost controlling; International coordination with brand teams to implement global campaigns locally; Support for various new business projects, for example for the brands Veltins, BASF and GE Healthcare MR; Personnel management for Junior Account Manager and Trainee

Düsseldorf Area, Germany