Andre Höfer

Andre Höfer Email and Phone Number

Agile Marketing Leader, Innovation Driver, Director Marketing at Sage Germany, Site Leader @ Sage
Andre Höfer's Location
Greater Leipzig Area, Germany, Germany
Andre Höfer's Contact Details

Andre Höfer work email

Andre Höfer personal email

n/a
About Andre Höfer

I am a passionate leader bringing together strategic thinking, motivation and excellence in execution. When you get to know me, you will understand that I love my team and my job. Teamwork for me is the key to succeed. I build success on agile methods like Scrum, growth hacking and innovation thinking. I am a digital marketing expert with experience in managing marketing functions across SME and enterprise businesses in Germany and Europe. I started my career in marketing at BMW motorcycles, where I was in charge of promoting the Rallye Paris-Dakar for BMW Motorsport. Later I learned how to manage businesses from an overall perspective in Sales, Marketing and General Management at a newspaper publisher in Germany. Now at Sage, I work with a great team of digital marketing experts playing the full range of digital channels. My approach is to be on top of the market with a holistic of strategy, campaigns, content, media, social, automation - created and executed by an international team - there to enable the sales teams to succeed.On a personal note I restore and drive old motorcycles, do cycling and love to spend high quality time with my family. Feel free to contact me to discuss about strategies and new market opportunities in digital marketing. You also find me on twitter: @AndreHoefer1

Andre Höfer's Current Company Details
Sage

Sage

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Agile Marketing Leader, Innovation Driver, Director Marketing at Sage Germany, Site Leader
Andre Höfer Work Experience Details
  • Sage
    Director Marketing Germany, Site Leader
    Sage Oct 2018 - Present
    Newcastle Upon Tyne, Gb
    Leading the Marketing team in Germany for all New Customer Akquision and Customer Bases. I am responsible for the strategy and execution of winning new customers for Sage and having customers for life. My Team directly contributes to the business strategy and goals with an end-to-end digital marketing using all digital and offline B2B marketing channels.
  • Sage
    Director New Customer Marketing Germany, Site Leader
    Sage Apr 2016 - Sep 2018
    Newcastle Upon Tyne, Gb
    Managing the New Customer Marketing team in Germany and the Digital Shared Service Team for Central Europe I am responsible for the strategy and execution of winning new customers for Sage. My Team directly contributes to the business strategy and goals with an end-to-end digital marketing using social, SEA, SEO, content creation, ecommerce and marketing automation.
  • Sage
    Head Of Marketing - Segment Small And Medium Businesses - Sage Germany
    Sage Nov 2013 - Mar 2016
    Newcastle Upon Tyne, Gb
    Responsible for commercial marketing of Sages SME onpremise product lines in Germany, both new customer acquisition and customer marketing. Implemented and managed key lead gen initiatives for ERP and HR/Payroll solutions to create momentum for the growth ambitions. Worked in close cooperation with sales and product marketing teams. Optimized and managed processes, performance indicators and tools for campaign management. Responsible for Sage SME marketing budgets in Germany. Supported and managed global marketing initiatives and ISV / Business Partner campaigns. Member of segment management board, leading 5 teams with 35 people at 3 locations within Germany (marketing campaign teams, tele marketing teams, marketing controlling, channel marketing).
  • Sage
    Team Manager Marketing And Leadmanagement - Unit Hcm - Sage Germany
    Sage Dec 2009 - Oct 2013
    Newcastle Upon Tyne, Gb
    Responsible for marketing strategy and execution for all German Sage HR and Payroll lines, both new customer acquisition and customer marketing. Implemented and managed key lead gen initiatives for HR/Payroll to support growth ambitions in close cooperation with sales and product marketing teams. Optimized and managed processes, performance indicators and tools for campaign management. Responsible for HCM marketing budgets Germany, Member of Management Team Unit HCM, leading 2 teams with 14 people at 1 location (marketing campaign team, tele marketing team)
  • Volksstimme - Magdeburger Verlags- Und Druckhaus Gmbh
    Head Of Marketing & Subscription Sales Newspaper
    Volksstimme - Magdeburger Verlags- Und Druckhaus Gmbh Aug 2007 - Nov 2009
    Responsible for the end-to-end marketing activities of the publisher and also in charge of all newspaper subscription promotions and retail sales activities, including new customer acquisition, customer loyality and brand activities. member of management team, leading 3 teams with 16 people at 1 location (marketing campaign team, customer loyality team, creative team)
  • Volksstimme - Magdeburger Verlags- Und Druckhaus Gmbh
    Team Manager Marketing & Sales, Site Leader, Executive Assistent To Ceo, Newspaper Publisher
    Volksstimme - Magdeburger Verlags- Und Druckhaus Gmbh Feb 2003 - Jul 2007
    2003 - 2004: Executive Assistent Managing Director2004 - 2006: Team Manager Sales for direct and print media2006 - 2007: Site Leader with end to end responsibility P&L, Sales, logistics, people
  • Bmw Group
    Trainee Marketing Bmw Motorcycles
    Bmw Group Oct 2000 - Sep 2001
    Munich, De
    Marketing communications for BMW Motorcycles, e.g. marketing support for the BMW team in the 2001 Paris Dakar Rally.

Andre Höfer Skills

Marketing Zeitungsverlage Software B2b Saas Crm Enterprise Software Solution Selling Product Management Business Analysis Business Development Management Product Marketing Start Ups New Business Development Business Strategy Unternehmensinformatik Business To Business Produktmanagement Produktmarketing Unternehmensstrategie

Andre Höfer Education Details

  • Leipzig University
    Leipzig University
    Marketing Und Verbundene Unterstützende Dienste
  • Neue Nikolaischule
    Neue Nikolaischule
    School

Frequently Asked Questions about Andre Höfer

What company does Andre Höfer work for?

Andre Höfer works for Sage

What is Andre Höfer's role at the current company?

Andre Höfer's current role is Agile Marketing Leader, Innovation Driver, Director Marketing at Sage Germany, Site Leader.

What is Andre Höfer's email address?

Andre Höfer's email address is an****@****sage.de

What schools did Andre Höfer attend?

Andre Höfer attended Leipzig University, Neue Nikolaischule.

What skills is Andre Höfer known for?

Andre Höfer has skills like Marketing, Zeitungsverlage, Software, B2b, Saas, Crm, Enterprise Software, Solution Selling, Product Management, Business Analysis, Business Development, Management.

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