Andre Howard Email & Phone Number
@wmg.com
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Who is Andre Howard? Overview
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Andre Howard is listed as Adjunct Professor at New York University Tisch School of the Arts, based in New York, United States. AeroLeads shows a work email signal at wmg.com and a matched LinkedIn profile for Andre Howard.
Andre Howard previously worked as Digital Marketing & Strategy at The Media Music, Inc. and Head of Commerce at Unitedmasters. Andre Howard holds Graduate Certificate In Creative Studies, Masters Project: Creative Thinking In Music, Creative Studies from Buffalo State University.
Email format at New York University Tisch School of the Arts
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About Andre Howard
As the Head of Commerce at UnitedMasters, I lead the opportunity identification, development, forecasting, and launch of digital products and services for independent artists and creators. With over 10 years of experience in the music industry, I have a thorough knowledge of content production and delivery, both audio and video, and a proven track record of managing budgets in collective excess over 7MM+.My core competencies include strategic planning and execution, digital branding and social media development, marketing strategies and campaigns, content creation and delivery, digital commerce (streaming and playlisting), artist and brand management, artist and talent relations, strategic global partnerships, metadata management, audience engagement, customer acquisition channels, social listening and analytic tools, and community management. I am passionate about discovering and developing new talent, creating and pairing content, and empowering artists to reach their full potential. I am also a certified digital marketer and a 2021 Billboard Power Player in Hip-Hop/R&B.
Listed skills include Music Industry, Social Media, Entertainment, Digital Marketing, and 34 others.
Andre Howard's current company
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Andre Howard work experience
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Adjunct Professor
CurrentClive Davis Institute of Recorded Music - Tisch School of Arts
Digital Marketing & Strategy
Current- Develop marketing strategies to ensure achievement in awareness, growth of market share, engage targets, and increase revenue & usage.- Creative directing visual campaigns: bridging the gap between music and how artist wants to represent themselves visually and how this informs the market.- Devise and implement both strategic and tactical digital marketing plans for recording artists and brands: updating plans, proposals and timelines on a weekly basis.- Set up marketing initiatives with major online networks and digital retailers, as well numerous music/lifestyle blog sites and advertising networks.- Social Media/Community Management- Develop SEO/SEM strategies: manage accounts & tracked analytics CPC, CTR: monitoring retention & sales.- Work with social listening/analytic tools: Google Analytics, Next Big Sound, etc.- Content creation for Instagram, YouTube, VEVO, Vimeo as well as secure online premieres and placement.Achievements:- Manage and identify social media opportunities to engage fans, launch Facebook promotional campaigns, and develop video marketing to increase performance and rankings.- Project leader of 360 campaigns for indie artists using YouTube/VEVO, TV, Twitter, Instagram and Facebook with VEVO slates and placement.- Develop music marketing strategies with brands that extended in to online & end-cap display retail channels.- Negotiate and secure licensing/synchronization deals with major network, media and other corporations.
Head Of Commerce
Vp, Digital Marketing & Commerce
Vp, Digital Marketing + Commerce
Led a team of 4, overseeing all aspects of digital strategy & commerce for Entertainment One Urban roster.Projects included:Brandy "b7" - July 31, 2020- #1 US Independent Albums (Billboard)- #9 US Top R&B/Hip-Hop Albums (Billboard)- #12 US Billboard 200 - "Love Again" feat. Daniel Caesar was nominated for Best R&B Performance at The Grammy's 2020- "b7" was nominated for Album of the Year at the 2020 Soul Train AwardsDr. Dre "The Chronic" - April 20, 2020 - ReissueI oversaw the global launch of Dr Dre's seminal album, The Chronic being distributed to digital streaming partners for the first time ever!- Negotiated 24 hour exclusive with TIDAL- Partnered with Spotify for OOH, editorial and global social support- The single "Nutin But a "G" Thang" entered Spotify Global Viral 50 playlistRoyce da 5'9 "The Allegory" - February 20, 2020- The Allegory received a nomination for the Grammy Award for Best Rap Album (2020)- #6 US Independent Albums (Billboard)- The album was critically acclaimed The Game "Born 2 Rap" - November 29, 2019Top 20 Billboard album- #5 US Independent Albums (Billboard)- #7 US Top Rap Albums (Billboard)- #10 US Top R&B/Hip-Hop Albums (Billboard)- #19 US Billboard 200
Associate Director, Product Manager
Republic RecordsPre-Production- Worked with the video commissioner & production companies to gather and route all necessary paperwork for approvals: treatments, budgets and production agreements, etc.- Solicited & track new talent (Directors & Producers) for video productions and content creation.- Tracked budgets & payments, secured insurance coverage for all of Republic and its P&D partners (YM/CMB, XO, Brushfire Records, Lava Records, UMGI, Republic Nashville, Loma Vista, Casablanca).Production- Set up videos releases and long-form programs in UMG’s internal metadata/content management systems.- Liaison between internal departments tracking budgets, content delivery, collecting metadata and label copy needed for clearances.- Worked with production companies and multiple internal departments to supervise content acquisition: gathering all video and audio edits and prepping for all online premieres and TV broadcast airdates.Content Delivery & Marketing- CMS: oversaw all aspects of content acquisitions and ingestion to Bitmax, Digital Media Services, DMDS, and Cloud/LatDev; supply all metadata for required captioning and edits.- Scheduled and delivery content via D2 & GDRS to UMG’s business partners including: Online - iTunes, VEVO, YouTube, AT&T Uverse, MySpace, artist’s website, etc. TV - MTV, BET, CMT, Revolt, Fuse and countless others.- CRM: worked daily in conjunction with labels, business partners and independent contractors: in the process ascertaining a thorough knowledge of their systems, delivery requirements and specs.Metadata Manager- Liaison to Republic responsible for ensuring the accurate delivery of content to digital and physical retailers.- Partnered with cross-functional teams across 75 international territories to resolve outstanding digital/physical release issues, including creating ISRCs, UPCs and GRID numbers.- Provided on-going training of internal content management system for Republic staff and distributed labels.
Product Marketing Manager
- Team leader overseeing innovative marketing campaigns through print, online/social media, radio/TV broadcast and live event platforms.- Liaison between labels, management, domestic & international partners regarding production timelines, deliverables and deadlines related to each project.- Responsible for developing, securing, and executing innovative partnerships that offset marketing costs and provide marketing support for recording artists including: print/online, in-store, outdoor/on-site, events, tour sponsorships, video product placement, and magazine advertorials.- Initiated project branding and asset development including creation of visuals and advertising materials.Achievements:- Oversaw successful re-launch of artist website increasing usage and D2C by 75% in the first week.- Developed marketing strategies with content providers that extended into retail channels & new revenue streams (merchandise and offline products).- Negotiated and secured licensing/synchronization deals with major network, media and other corporations.
Artist Management & Relations
Artist Management & Relations- Worked as junior manager for major recording artists, including eight-time Grammy-nominated and American Idol winner Fantasia, Teairra Mari (VH-1’s Love & Hip Hop), Busta Rhymes, and Missy Elliot.- Coordinated recording & production schedules; managed tours & travel budgets and itineraries.- Fielded requests for performances, guest appearances, features and interviews.
Artist Management & Relations
Artist Management and Administration- Managed tours & artists and served as the liaison between recording artists and record labels, press, radio stations, and other members of the media; provided administrative support to CEO and GM.- Helped create publicity, marketing, product management, and promotional campaigns for artists
Andre Howard education
Graduate Certificate In Creative Studies, Masters Project: Creative Thinking In Music, Creative Studies
Bachelor'S Degree, Communications Studies
Frequently asked questions about Andre Howard
Quick answers generated from the profile data available on this page.
What company does Andre Howard work for?
Andre Howard works for New York University Tisch School of the Arts.
What is Andre Howard's role at New York University Tisch School of the Arts?
Andre Howard is listed as Adjunct Professor at New York University Tisch School of the Arts.
What is Andre Howard's email address?
AeroLeads has found 1 work email signal at @wmg.com for Andre Howard at New York University Tisch School of the Arts.
Where is Andre Howard based?
Andre Howard is based in New York, United States while working with New York University Tisch School of the Arts.
What companies has Andre Howard worked for?
Andre Howard has worked for New York University Tisch School Of The Arts, The Media Music, Inc., Unitedmasters, Warner Music Group, and Entertainment One.
How can I contact Andre Howard?
You can use AeroLeads to view verified contact signals for Andre Howard at New York University Tisch School of the Arts, including work email, phone, and LinkedIn data when available.
What schools did Andre Howard attend?
Andre Howard holds Graduate Certificate In Creative Studies, Masters Project: Creative Thinking In Music, Creative Studies from Buffalo State University.
What skills is Andre Howard known for?
Andre Howard is listed with skills including Music Industry, Social Media, Entertainment, Digital Marketing, A&R, Record Labels, Music, and Social Media Marketing.
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