Andre Howard Email and Phone Number

Clive Davis Institute of Recorded Music - Tisch School of Arts

- Develop marketing strategies to ensure achievement in awareness, growth of market share, engage targets, and increase revenue & usage.- Creative directing visual campaigns: bridging the gap between music and how artist wants to represent themselves visually and how this informs the market.- Devise and implement both strategic and tactical digital marketing plans for recording artists and brands: updating plans, proposals and timelines on a weekly basis.- Set up marketing initiatives with major online networks and digital retailers, as well numerous music/lifestyle blog sites and advertising networks.- Social Media/Community Management- Develop SEO/SEM strategies: manage accounts & tracked analytics CPC, CTR: monitoring retention & sales.- Work with social listening/analytic tools: Google Analytics, Next Big Sound, etc.- Content creation for Instagram, YouTube, VEVO, Vimeo as well as secure online premieres and placement.Achievements:- Manage and identify social media opportunities to engage fans, launch Facebook promotional campaigns, and develop video marketing to increase performance and rankings.- Project leader of 360 campaigns for indie artists using YouTube/VEVO, TV, Twitter, Instagram and Facebook with VEVO slates and placement.- Develop music marketing strategies with brands that extended in to online & end-cap display retail channels.- Negotiate and secure licensing/synchronization deals with major network, media and other corporations.

Led a team of 4, overseeing all aspects of digital strategy & commerce for Entertainment One Urban roster.Projects included:Brandy "b7" - July 31, 2020- #1 US Independent Albums (Billboard)- #9 US Top R&B/Hip-Hop Albums (Billboard)- #12 US Billboard 200 - "Love Again" feat. Daniel Caesar was nominated for Best R&B Performance at The Grammy's 2020- "b7" was nominated for Album of the Year at the 2020 Soul Train AwardsDr. Dre "The Chronic" - April 20, 2020 - ReissueI oversaw the global launch of Dr Dre's seminal album, The Chronic being distributed to digital streaming partners for the first time ever!- Negotiated 24 hour exclusive with TIDAL- Partnered with Spotify for OOH, editorial and global social support- The single "Nutin But a "G" Thang" entered Spotify Global Viral 50 playlistRoyce da 5'9 "The Allegory" - February 20, 2020- The Allegory received a nomination for the Grammy Award for Best Rap Album (2020)- #6 US Independent Albums (Billboard)- The album was critically acclaimed The Game "Born 2 Rap" - November 29, 2019Top 20 Billboard album- #5 US Independent Albums (Billboard)- #7 US Top Rap Albums (Billboard)- #10 US Top R&B/Hip-Hop Albums (Billboard)- #19 US Billboard 200

Republic RecordsPre-Production- Worked with the video commissioner & production companies to gather and route all necessary paperwork for approvals: treatments, budgets and production agreements, etc.- Solicited & track new talent (Directors & Producers) for video productions and content creation.- Tracked budgets & payments, secured insurance coverage for all of Republic and its P&D partners (YM/CMB, XO, Brushfire Records, Lava Records, UMGI, Republic Nashville, Loma Vista, Casablanca).Production- Set up videos releases and long-form programs in UMG’s internal metadata/content management systems.- Liaison between internal departments tracking budgets, content delivery, collecting metadata and label copy needed for clearances.- Worked with production companies and multiple internal departments to supervise content acquisition: gathering all video and audio edits and prepping for all online premieres and TV broadcast airdates.Content Delivery & Marketing- CMS: oversaw all aspects of content acquisitions and ingestion to Bitmax, Digital Media Services, DMDS, and Cloud/LatDev; supply all metadata for required captioning and edits.- Scheduled and delivery content via D2 & GDRS to UMG’s business partners including: Online - iTunes, VEVO, YouTube, AT&T Uverse, MySpace, artist’s website, etc. TV - MTV, BET, CMT, Revolt, Fuse and countless others.- CRM: worked daily in conjunction with labels, business partners and independent contractors: in the process ascertaining a thorough knowledge of their systems, delivery requirements and specs.Metadata Manager- Liaison to Republic responsible for ensuring the accurate delivery of content to digital and physical retailers.- Partnered with cross-functional teams across 75 international territories to resolve outstanding digital/physical release issues, including creating ISRCs, UPCs and GRID numbers.- Provided on-going training of internal content management system for Republic staff and distributed labels.

- Team leader overseeing innovative marketing campaigns through print, online/social media, radio/TV broadcast and live event platforms.- Liaison between labels, management, domestic & international partners regarding production timelines, deliverables and deadlines related to each project.- Responsible for developing, securing, and executing innovative partnerships that offset marketing costs and provide marketing support for recording artists including: print/online, in-store, outdoor/on-site, events, tour sponsorships, video product placement, and magazine advertorials.- Initiated project branding and asset development including creation of visuals and advertising materials.Achievements:- Oversaw successful re-launch of artist website increasing usage and D2C by 75% in the first week.- Developed marketing strategies with content providers that extended into retail channels & new revenue streams (merchandise and offline products).- Negotiated and secured licensing/synchronization deals with major network, media and other corporations.

Artist Management & Relations- Worked as junior manager for major recording artists, including eight-time Grammy-nominated and American Idol winner Fantasia, Teairra Mari (VH-1’s Love & Hip Hop), Busta Rhymes, and Missy Elliot.- Coordinated recording & production schedules; managed tours & travel budgets and itineraries.- Fielded requests for performances, guest appearances, features and interviews.

Artist Management and Administration- Managed tours & artists and served as the liaison between recording artists and record labels, press, radio stations, and other members of the media; provided administrative support to CEO and GM.- Helped create publicity, marketing, product management, and promotional campaigns for artists