◆ Successfully executed the creative direction for the various campaign materials of the museum ranging from mall activations, workshops, art exhibits, travelogues, and short documentaries.◆ Maintained a good working client relationship by streamlining the entire pre- to post production process for each project in a more digestable and time-efficient way, effectively maximizing the potential of all parties to contribute to each stage of the production process.

◆ Person-in-charge from ideation to execution stages of content buckets for the TikTok and Meta channels of Ayala Malls Circuit and Bench Fix Salon. Moreover, provided assistance to the team as a videographer and gaffer for the TikTok content of brands such as Marugame Udon, Cheers, and Coins.ph.◆ Successfully executed the director’s vision as a videographer, photographer, and gaffer for the 2024 brand assets refresh of Facial Care Centre (FCC).◆ Successfully conceptualized and executed the lighting approach in accordance with the Director of Photography’s vision for GoGoXpress “Go Go Lang, Boss!” campaign video materials.◆ Spearheaded a campaign pitch for the 50th anniversary of Pancake House, with a specific focus on short form content buckets for their TikTok, Meta, and YouTube channels on a per monthly and quarterly basis.◆ Spearheaded a client pitch for the PAX and DAX safety training videos of Move It.

◆ Spearheaded the creative direction for (27) 1-minuter documentaries for Mandaluyong public servants who are eligible for the 2023 Best Bantay Bayan Award.◆ Effectively handled a 3-man sub-team consisting of a videographer, and a sound recordist in the execution of 14 PR videos and 1-on-1 interviews within a 2 day, 8-hour work schedule. The other 13 PR videos and interviews were handled and executed by another sub-team. ◆ Efficiently edited 7 PR videos using Adobe Premiere Pro and Adobe Audition. Streamlined the story of each public servant by weaving sound bits from the interviews into coherent, emotionally-moving stories. ◆ Added color correction, grading, and sound design for the finishing touches of the assigned 7 PR videos.

◆ Collaborated with cross-functional teams for the successful mobilization of digital marketing campaigns for 6 SMEs through extensive market research, branding, lead generation, customer retention, and sales conversion strategies. Increased the sales performance of emerging online brands from 6 to 7 digits while maintaining an average ROAS of 5. ◆ Spearheaded content creation plans through a combination of product and lifestyle photo shoots and video shoots. Integrated AI tools such as ChatGPT in order to supplement content ideation and copywriting processes in order to meet client deadlines efficiently without compromising quality.◆ Handled communication channels effectively between clients and cross-functional teams through softwares such as ClickUp, Airtable, Lark, Telegram, Viber, and Google Workspace.

◆Conceptualized the execution of the lighting approach for 1 music video and 3 visualizers of RAVEN (Pangako, Biyahe, LML, AOLID) in collaboration with the creative director, director of photography, grips, and best boys.◆ Effectively used a combination of different lights such as COB lights, panel lights, tube lights, and modifiers such as lanterns, scrims, flags, spotlight mounts, and fresnels in order to achieve the visual look as prescribed by the director of photography.◆ Executed light choreography using a variety of software such as Nanlink, Sidus link, and Godox light in order to time the entrance and exit of lights, and control the power of each light source in order to achieve perfect exposure for the subject.

◆ Wrote 34 short animation stories for a US-based YouTube Channel called, 'LankyBox Channel'. ◆ Used vidIQ software to analyze channel growth, YouTube trends, and content analytics for increasing the views of each posted video project. ◆ Posted works from approved scripts have garnered a cumulative total of 1,888,494 views as of March 2023.

◆ Designed art cards for their fact checking initiative on Facebook, TSEK/EKS, and other promotional materials.◆ Assisted in researching, tabulating, and organizing data for a 2022 election-related documentary, "The Promise Tracker". ◆ Created shot lists using Google Sheets for two (2) Probe-produced series, "The Seat of Power" and "The 90s Show".

◆ Collaborated with a team consisting of a producer and editor for the Metro Manila Cluster of the NHCP. Accomplished the demands of the client by co-writing and directing a promotional AVP using only archived materials provided by NHCP. ◆ The project was recognized as an honorable mention for Service-Learning in the UNISERVITATE 2022 Regional Awards Ceremony.

◆ Collaborated with a team consisting of a producer and writer for to accomplish the demands of the client from SLU. All materials used in the video were from the archives of SLU. The entire production phase was done on a fully WFH setup.◆ Used Adobe Premiere Pro and Adobe Audition for the post-production work of the project. ◆ Used Adobe After Effects for a few of the typography as well as the video transitions.

◆ Efficiently edited art exhibit videos using Premiere Pro and worked on basic typography using After Effects.◆ Worked on transcription tasks for guest speaker talks.