Practice Lead supporting digital Marketing practices with special focus on GDPR, Privacy, Consent management, Analytics, Data Clean Rooms, Data Management Platforms and Generative AI. Development of training materials for local and other region markets clients and Groupm teams with focus on Google Analytics and Privacy supporting the GroupM Analytics hub. Provided WPP knowledge sessions on Cookieless environments and emerging solutions and efficiency metrics.Provided training on Generative AI Ethics and WPP Code of Conduct

Responsible for GroupM Data Strategy and Tools to support Portuguese GroupM Agencies and Clients.Responsible for the GroupM proprietary DMP(Data Management Platform) [m]Insights in Portugal. [m]Insights negotiation with the trade team across all major publishers in Portugal, namely, MCD, Impresa, Global Media,Sapo(Altice), Publico covering above 80% of total internet users in Portugal. Contact in Portugal for the Global GroupM DPO providing technical support for the Group lawyers,Partners and clients on GDPR, privacy and Consent Mode. Gave trainings to local teams on data strategy and Privacy. Responsible for data partnerships with data providers and solutions as well as data partners such as media and consumer panels , among others, Kantar, Marktest and GFK.

Responsible for the the curation and application of insight-focused solutions across the online, social, mobile and addressable channels. Support agencies in the creation and management of partnership opportunities, integration into our technology and data systems, and education to deliver best practices so that our agencies and their clients harness the right opportunities made possible in the digital technology and new media industry environments. Responsible for Xaxis Product development and data strategy.

Digital strategies and implementation among others for Ford, Mazda, Volvo, Jaguar, Land Rover, LG, Lactogal (Mimosa and Adagio), CIN, Intermarche, Pernod Ricard, BP, Tefal, Krups, Rowenta,. Took part in GroupM interaction Comity to evaluate tools and partnerships for Portugal. Auditing and evaluating technologies (Display, Search, Social, Mobile and Analytics) reporting for Mindshare Central Team.

Responsible for Event Technologies implementation