Andre Matthews Email & Phone Number

Waltham, Ma, Us

Strategic Marketing Leader successfully excelling in a fast-paced and dynamic environment leading strategic and tactical initiatives across all personal and non-personal channels. Spearheading key cross-functional activities such as Content Strategy, Social Media, Web, and other digital products. Omni channel Platform leader that serves as strategic partner to KOL’s to support the continuously pulse on key evolving market insights that require an evolution in approach and strategy across the Health Care Provider Landscape. Proven Experience in utilizing technology integrations & real-time customer behavior to sharpen segmentation of marketing mix, all in the efforts to deliver content that is relevant and timely in response to what is happening in the industry market. Develop the portfolio vision and continuously communicate it to internal and external stakeholders.Leading initiatives and tactics to drive demand for products in the portfolio through positioning and marketing promotionsCoordinating and synchronizing marketing-related activities with other functions of the Organization, such as Divisional Marketing, Product Training, and CommeOrganizations.Creation of content for marketing collateral, including white papers, presentations, case studies, blogs, eBooks, primers, protocols, videos, selection guides, ansuccess storiesResponsibility for working with Divisional Marketing to develop public relations and brand messagingConducting market research and voice of customer (VOC) for data driven decision making by obtaining and interpreting market information via surveys, marketgroups and customer feedbackTaking an active role in seeking and supporting customer feedback as a regular part of marketing activitiesDeveloping and managing deliverables for New Product IntroductionsSupporting the creation of training material and toolsWorking on special projects as assigned in connection with the Business Unit goals and strategy

Ø Leveraged technical strategy and implementation of marketing campaign integration of VSP Vision Care Insurance (a Top 3 vision providers in nation) resulting in increasing customer base by an additional 12,000 individuals within 8 months.Ø Created data solutions to create integrated customer experiences to attract customer propositions across the range of Clinical Services based on current and future needsØ Championed marketing sales strategy for Downstream marketing, product program launch of Ocular therapeutic products leading in national adoption of strategyØ Led the Go-to-Market sales strategy for new ocular product, enabling sales team to close $1.8M in sales in FY 2019.Ø Successfully lead and developed strategic sales plans driving demand and revenue growth of 13% or $1.4M in FY 2018.Ø Spearheaded Bridge between Digital and Informatics to ensure the digital data strategy aligns to the enterprise strategy, while removing roadblocks to speed delivery times.Ø Executed strategic marketing plans and developed B2B public, private partnerships resulting in 8% growth or $1.2M in FY 2018.Orchestrated the E2E process of integrating VSP Vision Care Insurance (a Top 3 vision providers in the nation) into the U.S. Vision family resulting in increasing customer base by an additional 12,000 individuals within 8 months.• Led the Go-to-Market sales strategy for new ocular product, enabling sales team to close $1.8M in sales in FY 2019. • Successfully lead and developed strategic sales plans driving demand and revenue growth of 13% or $1.4M in FY 2018. • Spearheaded sales training programs, operationalized sales teams, and grew division by 3 new franchises within 8 months.• Executed strategic marketing plans and developed B2B public and private partnerships, resulting in an 8% growth or $1.2M in FY 2018.• Leveraged sales data and strategic business partnerships to influence product management and marketing development, resulting in 27% customer growth.

• Organized Optometry organization leaders by way of developing strong relationships, exploration of business opportunities and marketing concepts for the Essilor Varilux II® ocular lens resulting in business growth of 17% (2.1 mil) for the fiscal years of 2017-2018• Champion digital solutions to support the full customer journey all in the effort to create a differentiated, seamless, user-friendly, end-to-end customer experience with EyeNet® CRM resulting in an average rating of 4.8 out of 5 stars• Increased communities awareness of Optical Unit through the use of effective marketing concepts of the CooperVision Biofinity ® contact lens implant to bring innovative ophthalmic tests and medicines to patients. and grew customer growth by 23% (112 payers)• Collects and researches specific client requirements for projects, identifies requirements, gathers workflow data and basic system and reporting specifications resulting of 12% exam growth due to the promotion of VSP® insurance brand usage

• Established Marketing presence for University of California at Berkeley resulting in an advertising campaign atOakland International Airport• Collaborated with Product Managers to translate strategic objectives related to marketing programs within effectivebusiness strategies• Planned, collaborated and executed scientific conferences, and meeting with major companies and other universities,• Led the advertising of the Glaucoma Grand Rounds for years 2012-2014 that targeted optometrists• Conducted years 2012 -2013 account audits for accuracy, HIPPA, patients, purchasers within assigned regulatoryguidelines and budget targets• Identified and maximized revenue for patient services over 22%• Influential in decision making to purchase and use cataract treatment lasers• Established a network among clinic optometrist for marketing and product development strategies• Consistently exceeded sales in designing, fitting and dispensing corrective lenses and frames• Developed and cultivated relationships with key opinion leaders (KOLs) and other thought leaders• Performed a leadership role in developing training and education materials and content for use within and outside of the University Systems

• Increased profits 32% with the evaluation of product efficiency, customer demands and retention programs• Managed financial product development, budget expenditures, and profit-loss projections• Increased sales performance in assigned account regions by assessing optometry consumer market, and established profit goals• Developed downstream marketing, profit forecasting and distribution strategies specifically for cataracts functions • Developed, implemented and managed annual budget, compensation plan and motivational programs for department personnel• Managed strategic planning, marketing development and coordination of all marketing communications programs to promote the sale of company products

• Prepared financial and HIPPA regulatory reports. • Direct annual budgeting and planning process for the organization's annual budget with ED• Develop and manage annual budget• Oversee monthly and quarterly assessments and forecasts of organization's financial performance against budget, financial and operational goals. • Oversee short and long-term financial and managerial reporting.• Managed day to day processing of accounts receivable and payable using QuickBooks, producing reports as requested.• Reconciling monthly activity, generating year-end reports, and fulfilling tax related requirements.• Assisting Executive Director and Board in creating annual organizational budget and monitoring cash flow.• Managing grantor contracts and reimbursement requests. • Increased key account retention by 45% and built collaborative partnerships with stakeholders, peer group managers and senior management.