BrandingImplementation of corporate identities, development of corporate positioning, development of corporate and product names, implementation of individual branding products, implementation of high-quality print products, creation of relevant contentDigitalImplementation of responsive websites, development of web applications, development of native iOS and Android apps, research of user needs, development of low and high fidelity prototypes, planning and execution of user tests, conception and documentation of design systemsIdeationIntroduction of creative methods, implementation of research and analysis methods, establishment of a user-centric work culture, development of new user groups, identification of user group needs, minimization of investment risks through agile product development

As a communication designer, I support startups, entrepreneurs and companies in the strategic application of design.www.minibrand.de

> Development and maintenance of a design system for in-vehicle infotainment systems> Set-up and maintenance of a multibrand design system for mobile use

Brand development, development of branding and high-quality print productsBOTTERMANN::KHORRAMI is a legal consulting firm that stands for holistic support with its interdisciplinary competencies in legal, tax and management consulting.

My task was to carry out a logo revamp and subsequently also to revise the existing branding in the form of pitch presentations and the development of parts of the company website.Fiona is a regulated custodian of digital assets. The platform offers professional investors the ability to safely store and manage crypto assets. Additionally, finoa offers a directly accessible, highly intuitive user experience that provides seamless access to the decentralized finance ecosystem (DeFi).

Strategic brand consulting for digital transformation - T&S Home & Living GmbHB2C, leading furniture manufacturer and importer
Development of a positioning of a B2C web store,
Introduction of user-centered ways of working,Clarification of communication strategies for sustainability,
Conducting and evaluating user interviews,Research and idea development of future product ideas,Procurement of suitable project partners, Elaboration of components of an agency briefing

Branding Design for a Minimum Viable Branding (MVB) for BENSTOTZ and ansprache.appDevelopment of a landing page for an app to address potential union members at the workplace members.

Development of a branding, various user interface elements (MVP) as well as building a style guide for TRIQ.AI, the dynamic app for triathlon training plans.

Development of a branding, marketing products as well as screen designs for a website.Ferrous System provides consulting and made-to-measure solutions based on their expertise in Rust programming.

Further development of user interfaces, UI components and Sketch workflows for Volkswagen We, We Home, We Park, We Deliver and We Share. In collaboration with Northlabs GmbH.

Website development for the German Toilet Organization.B2B+B2C, non-governmental organization (NGO), distribution: worldwide, bilingualBrand development, positioning workshops, information architecture, UI/UX, programming, customized backend: headless CMSThe aim of the GTO is to improve general health and protect the environment by raising awareness of hygiene and clean and sustainable toilet and wastewater systems, and to promote and implement them in projects at home and abroad.

Idea development for the digitization of cultural institutionsB2B, regional support for cultural institutionsDevelopment of product ideas and functions to optimize internal processes and attract new target groups, creation of a needs analysis, preparation of documentation and graphical recording, creation of a basis for the development of an MVP

Terminal zum Management von Arbeitskleidung – Mewa Textilservice GroupB2B, Touch TerminalPlattform: AndroidDefinition von User-Journeys, kontinuierliche Optimierung der UX unter Verwendung von Low- und High-Fidelity-Prototypen, Adaption des Mewa Brandings an die Android Material UI-Komponenten und Patterns, Abstimmung und Definition von UI-Spezifikationen für die Implementierung durch die EntwicklerInnen

Concept and campaign development for the trade union Verdi (Bawü)Organizi.ng is Germany's only specialist for telephone campaigning, in-company membership recruitment and for the conception of trade union political campaigns especially for IG Metall and ver.di.

Development of various branding products for print and digital based on the existing branding

Experimental platform for science and art - import//exportB2B+B2C, regional cultural projectAlternative teaching and learning concepts on a former passenger ship, examination of the city and the living space of the river, experimental architecture and product developmentDevelopment and editing of the publication: MS IM-PORT//EX-PORT - A Ship for Art and Science in Kassel: A Documentation (Edition Kulturwissenschaft), Transcript Verlag

Participation process for Bremen business development - Bike-ItB2B, regional city marketingDevelopment of marketing concepts and needs analysis for the bicycle city Bremen, foundation of a platform for exchange of ideas between citizens and founders, development of prototypes and implementation of and user testing.

Needs analysis for Coworking and IdeaLab of Science Park Kassel GmbHB2B, regional project for start-up promotionPreparation of needs analyses and development of space and utilization concepts, supervision and tendering of a furniture competition.