Andre Mendes (Deco) Email and Phone Number
Andre Mendes (Deco) work email
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Andre Mendes (Deco) personal email
Andre Mendes (aka Deco) is a seasoned expert in Strategy and Organizational Development whose accomplished career as a corporate executive in both marketing and general management span over 25 years overseeing different Latin America countries. He is a former President of Johnson & Johnson.Since September 2022, Deco has been actively involved in multiple boards of directors, angel investment communities, and business acceleration advisories, leveraging his results-driven approach, strategic mindset, exceptional grasp of P&L dynamics and complex decision-making scenarios. In such capacity, his focus has been in accelerating business performance through strategic planning and organization design.Deco started his career as a Marketing Trainee at Johnson & Johnson Brazil where he had a stellar career for 27 years, raising through the ranks, holding various marketing, innovation and general management roles of increasingly responsibility including Head of Strategy & Innovation. He left J&J after holding the prestigious role of President for Johnson & Johnson in Brazil, which stood as the fourth largest J&J business unit globally, where he had full p&L responsibility, managed a team of over 600 employees and oversaw the development of iconic health & beauty brands such as Neutrogena®, Sundown®, Johnson's Baby®, Listerine®, Cotonetes®, and Sempre Livre®. During that period, Deco also served as Chairman of the Board of Directors for the three sectors under the Johnson & Johnson group in Brazil (Janssen Pharma, J&J Med Tech, and J&J Consumer Health), spearheading initiatives and strategies concerning reputation, ESG and D&I across sectors.Throughout his career, Deco has exhibited transparency, ownership, and inclusion as core values, which have shaped his vision for building impactful and sustainable businesses based on meaningful purpose and engaged talent, whether in his role as a business advisor, board member, or executive leader. Through these endeavors, Deco aims to contribute to the long-term success and positive impact of the organizations he associates with.He loves music! It´s what makes he focused, relaxed and curious. MAIN SKILLSVision & Strategic Thinking • P&L and Portfolio Management • Organization Transformation • Change Management • Customer Development • Global Brand Management • Enterprise Leadership
Grupo Cimed
View- Website:
- grupocimed.com.br
- Employees:
- 5174
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Vice-PresidentGrupo CimedState Of São Paulo, Brazil
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Chief Growth OfficerGrupo Cimed May 2024 - PresentSão Paulo, BrazilAs Chief Growth Officer (CGO), I’m responsible for the Full Customer Value Creation, including Company Strategic Planning, New Business Development, Marketing, Trade Marketing, Data Analytics, Pricing, R&D, Regulatory Affairs and Quality Systems. Member of the Board of Directors, Reporting to the Company Group CEO.
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Board MemberNuu Aug 2023 - PresentSão Paulo, BrasilFoodtech company “B certified” and invested by Eco Enterprises Fund (US Venture Capital). -
Business AdvisorTrademaster Jun 2023 - PresentSão Paulo, BrasilTradeMaster is a fintech from Sofisa Bank that leverages sales in distribution chains and drives sustainable growth in retail with increased limits and payment terms. My role is to ensure long term strategy and product fit in a changing brazilian economic environment. -
Business AdvisorThe One Tribe Sep 2022 - PresentMiami, Flórida, Estados UnidosThe One Tribe provides tools, resources, education, services, and community for pre and post pregnancy together in one destination. Business Advisor focused on Business Model Design, Product Development and Digital Scale Up. -
Board MemberLof Professional Sep 2022 - Apr 2024Votuporanga, São Paulo, BrasilLOF is a professional Hair Care brand, part of a new holding composed by: LOF (Product), KAMI (Distribution) and Ondina (Education). -
PresidentJohnson & Johnson Oct 2016 - Jul 2022São Paulo, São Paulo• Delivered accelerated revenue growth (2016/2022), improving net margins and almost doubling the operating profit over the period. 2021 revenues grew double digit, above market average for strategic priorities.• Introduced a new portfolio of brands (ie: Neostrata, OGX, New Hipoglos) and divested non-competitive ones (Johnson´s Deos, RoC…) to drive profitability and simplification.• Implemented a new omnichannel Go-to-Market in 2019 to support new company strategy, creating e-commerce business unit (B2C, B2C), restructuring distributors network and maximizing trade investments. E-commerce reached over 10% company sales in 2021 and drug channel grew over company average in 2020/21. Customer investments maximized to accelerate profitable growth. • Turned traditional organizational structure into squads to strength business agility, empowerment, test & learn, and outcome driven mindset. • Created 4 capability squads to accelerate core company competences as e-commerce, CRM, RGM, Digital and professional marketing. Turned a multi million dollars offline media traditional deal in to 100% digital investments, supported by Digital Funnel new squad. Created local Compliance Committee significantly reducing compliance risks. • Sponsored local board development plan to enhance agility, empowerment and culture of performance. Sponsor cross Latam Talent exchange, importing talent from the region to Brazil Commercial team for the first time. Worked as mentor to support other senior leaders development across Latin America.• Significantly improved overall talent engagement (internal survey) over the last 3 years. External recognitions in Diversity and inclusion programs as the #1 Company in Brazil for Women leadership development (GPTW) in 2019. In 2022, won Cannels Festival Award with “Pobreza Menstrual” Program. -
Managing DirectorJohnson & Johnson Apr 2012 - Sep 2016Buenos AiresLed J&J Consumer Health for South Hub (Argentina, Uruguay, Paraguay, Chile, and Bolivia). A US$ 200 million organization, with 200+ Associates. Member of the Executive Committee of AmCham and local Trade Association (CAPA).• Led South Hub consolidation. Cross countries & functions integration maximizing organizational investments and building a strong culture of resilience and performance despite of macro-economic and political instability in Argentina in the period. Promoted a cross country talent exchange program.• Over delivered financial targets by growing high double digit CAGR in revenues and profits at 1.4x NTS rate between 2012 and 2016. Significant market share gains in core businesses as Baby and Skincare.• Co-Led local Supply Chain in Argentina, leading local manufacturing capital investments with global teams, turning dividend payment restriction into new competitive production capabilities. • Closed negotiation with government officials in Argentina to overcome macro-economic challenges, like price and imports restriction.• Turned around Chile financial performance and talent engagement after acquiring Chile operation from local distributor. Simplified business choices and built strong values as compliance, culture of performance and talent development. Chile became the fastest growing country in Latin America in 2015/2016 with +90% talent engagement index.• Implemented a New Go-to-Market model in Paraguay, Uruguay, and Bolivia reducing complexity management and improving bottom line with an efficient indirect distribution model consolidation.
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Strategy & Innovation Sr. Director - Latin AmericaJohnson & Johnson Jul 2010 - Mar 2012São Paulo, BrasilResponsible for Baby & Beauty care strategies and new products development for Latin America. Part of J&J Global Innovation organization and member of Global Marketing Executive Team.• Led a regional marketing reorganization (for all franchises), as part of global transformation to improve agility, consistency, and structural cost optimization. Delivered strong impact in talent pipeline: 2 direct reports promoted to director level in 2012.• Reinforced J&J presence in Dermo-cosmetic segment in Brazil by focusing on internal capabilities development in professional marketing and pipeline development in partnership with R&D. Brazil became global leader for dermo-suncare product development.• Baby & Skincare posted record sales growth in 2012, contributing with 73% of total J&J incremental sales in the region.
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Marketing Director & Regional Marketing DirectorJohnson & Johnson Oct 2007 - Jun 2010São Paulo, BrasilDouble-hat role, leading J&J Consumer Health Marketing organization in Brazil, reporting to country’s President. Also held Baby Care strategy, pipeline and communication development responsibilities for Latin America, reporting to Global Franchise President.• Improved Marketing team engagement, agility, and overall performance by having end-to-end Marketing responsibility (including from long term regional strategy to short term local execution). • By 2009, Baby business has over delivered all financial goals (NTS, IBT and SOM) in Latin America, leading global baby care growth. Baby Care in Brazil has also had a tremendous progress in terms of commercial execution, with flawless launches, strong store presence, and innovative media. Strong results enabled Brazil to have a leading position on global strategy development.• In 2010, Baby Care Latin America over delivered revenues by 5.5% vs. BP, led by Brazil with + 7.8%, results driven by strong innovation pipeline and flawless trade execution. Profitability also improved high single digit in GP vs. 2009 due to RGM (pricing and portfolio) and innovation. Increased sales and better GP allowed to a significant improvement in Marketing spending (+40%), generating a positive long term cycle.
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Marketing DirectorJohnson & Johnson Sep 2005 - Sep 2007Cali, ColômbiaProvided Marketing leadership for J&J Consumer Health in Colombia. Member of local Executive Board.• Structured the North Hub Marketing area, expanding Marketing leadership from Colombia to Venezuela, Peru and Ecuador, delivering savings in excess of US$ 7 million while improving strategic alignment, investments synergies, and talent exchange within the newly formed hub. • Led Pfizer and J&J integration upon global acquisition, restructuring marketing organization to ensure focus on new combined portfolio, fully delivering on acquisition synergies and development of a single culture.• Launched a D2D business model in Colombia generating ~15% incremental total company sales.
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Marketing & Market Intelligence ManagerJohnson & Johnson Jan 2002 - Aug 2005São Paulo, BrasilLed market leading brands in Baby, Adult and Fem Care categories, the largest J&J businesses in Brazil. • Led a multi-function team (Commercial, R&D, and Supply Chain) that turned around Sempre Livre performance to a profitable and positive share position. Launched out of the box concepts for Carefree, as Carefree black. • Expanded Johnson´s into adult body and hair care, building a +US$ 100 million business in revenues. • Created of a cross brands Intelligence Team to drive consumer insights in a more effective and cost efficient way to brand leaders. Pioneer in data management.
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Product ManagerJohnson & Johnson Jul 1995 - Dec 2001São Paulo, Brasil• Several Product Manager positions. Supported long-term strategy, pipeline development, and Marketing execution for iconic brands as Sempre Livre, ob, Johnsons Baby, Tylenol, Sundown, Neutrogena, Reach, Cotonetes, and others.
Andre Mendes (Deco) Skills
Andre Mendes (Deco) Education Details
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Management -
Management -
Management -
Business/Commerce, General
Frequently Asked Questions about Andre Mendes (Deco)
What company does Andre Mendes (Deco) work for?
Andre Mendes (Deco) works for Grupo Cimed
What is Andre Mendes (Deco)'s role at the current company?
Andre Mendes (Deco)'s current role is Vice-president.
What is Andre Mendes (Deco)'s email address?
Andre Mendes (Deco)'s email address is an****@****mac.com
What schools did Andre Mendes (Deco) attend?
Andre Mendes (Deco) attended Mit Sloan School Of Management, Stanford University, University Of California, Berkeley, Fundação Getulio Vargas, Fgv.
What skills is Andre Mendes (Deco) known for?
Andre Mendes (Deco) has skills like Desenvolvimento Organizacional, Cultura Organizacional, Marketing Global, Comportamento Do Consumidor, Marketing, Planejamento De Mercado, Marketing Digital, Agilidade, Desenvolvimento De Produtos, Mentoria, Desenvolvimento De Conselhos, Planejamento Empresarial.
Who are Andre Mendes (Deco)'s colleagues?
Andre Mendes (Deco)'s colleagues are Rosy Silva, Rafah Oliveira, Nicole Gomes Amaral, Mario Barros, Joeliton Pereira Fortaleza, Hellen Lira, Davi Gomes.
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