Paradigm is a talent-focused business growth firm providing label, publishing, and brand management

The Inaxxs (pronounced "In Access") Group (dba INAXXS) is an artist management and label services firm for independent artists. The company provides record label services and publishing administration via partnerships with digital aggregators and publishing companies.--- • DSP Marketing & Analysis: Exceeded sales targets of artist and label releases by 25% through collaborative partnerships and marketing plans and programs with DSPs and editorial. • Doubled marketing activities with DSP (i.e. Spotify, Apple Music, YouTube) to support releases • Increased artist and label teams exposure on DSPs by 25% via best practices and procedures • Digital Marketing: Collaborated successfully with DSPs and third parties on global releases, exceeding sales by 30% • Business Development: Implemented business initiatives generating close to $250K in revenue opportunities for artist and label roster • Team Management & Development: Developed and maintained marketing strategy and KPIs for marketing department, reporting and yielding 30% ROI. • Budget Management: Managed $300K overall marketing budget, allocating payment to vendors and talent

The Inaxxs Music Business Conference (IMBC) was a music business conference created by the team at The Inaxxs Group to empower artists and music business professionals. ---● Event Planning & Direction: Developed and organized music business conference with over 700+ attendees annually. Directed 3 events per year leading up to main conference with more than 200 attendees● Programming: Collaborated with internal teams on programming and itinerary for 30 speakers and 20 different panels.● Budget Management: Worked with finance in managing overall $10K budget● Business Development: Negotiated and secured $15K in conference sponsorships from brands such as Home Depot, Serato, and ASCAP.

Responsible for cost and variance analysis on all internal corporate programs and expenses; Created tracking reports of actual expense versus budget and conducted research and analysis to determine areas of improvement; Conducted reviews with department heads and made recommendations on forecast projections on all corporate expenses.