Founder & Ceo
CurrentParadigm is a talent-focused business growth firm providing label, publishing, and brand management
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Andre Mullen, Mba is listed as Founder & CEO @ Paradigm | Founder of The Paradigm Shift at Paradigm, based in West Hempstead, New York, United States. AeroLeads shows a matched LinkedIn profile for Andre Mullen, Mba.
Andre Mullen, Mba previously worked as Founder & CEO at Paradigm and Director, Digital & Commerce at Inaxxs. Andre Mullen, Mba holds Master In Business Administration, Marketing from Walden University.
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In over my 3 decades of experience in the music and tech industry, I have grossed close to $7M dollars in new business, deals, publishing, and royalties for artists and labels.Then, in 2021, I burned out.However, before I could, I had an idea.I believed working with artist managers to focus on processes and systems would scale their client's as well as their own businesses and create sustainability. That belief fueled my desire to help artists managers help artists through community building and the sharing of information.So, I started delivering a newsletter, The Paradigm Shift, every week, in January 2023.In that year, I met many artists and artist managers who needed help. However, I took a detour by joining a company that within 6 months, I would end up leaving.Only to come back to my purpose:Wanting to see artists win.So, I tapped into my resources and my network and created Paradigm - an independent publisher specializing in marketing and talent management.I have never felt so free in my life.You want to know more? Stay tuned to this space...
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West Hempstead, New York, United States
Paradigm is a talent-focused business growth firm providing label, publishing, and brand management
Hempstead, New York
The Inaxxs (pronounced "In Access") Group (dba INAXXS) is an artist management and label services firm for independent artists. The company provides record label services and publishing administration via partnerships with digital aggregators and publishing companies.--- • DSP Marketing & Analysis: Exceeded sales targets of artist and label releases by 25% through collaborative partnerships and marketing plans and programs with DSPs and editorial. • Doubled marketing activities with DSP (i.e. Spotify, Apple Music, YouTube) to support releases • Increased artist and label teams exposure on DSPs by 25% via best practices and procedures • Digital Marketing: Collaborated successfully with DSPs and third parties on global releases, exceeding sales by 30% • Business Development: Implemented business initiatives generating close to $250K in revenue opportunities for artist and label roster • Team Management & Development: Developed and maintained marketing strategy and KPIs for marketing department, reporting and yielding 30% ROI. • Budget Management: Managed $300K overall marketing budget, allocating payment to vendors and talent
Hempstead, New York
The Inaxxs Music Business Conference (IMBC) was a music business conference created by the team at The Inaxxs Group to empower artists and music business professionals. ---● Event Planning & Direction: Developed and organized music business conference with over 700+ attendees annually. Directed 3 events per year leading up to main conference with more than 200 attendees● Programming: Collaborated with internal teams on programming and itinerary for 30 speakers and 20 different panels.● Budget Management: Worked with finance in managing overall $10K budget● Business Development: Negotiated and secured $15K in conference sponsorships from brands such as Home Depot, Serato, and ASCAP.
Greater New York City Area
Responsible for cost and variance analysis on all internal corporate programs and expenses; Created tracking reports of actual expense versus budget and conducted research and analysis to determine areas of improvement; Conducted reviews with department heads and made recommendations on forecast projections on all corporate expenses.
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Andre Mullen, Mba works for Paradigm.
Andre Mullen, Mba is listed as Founder & CEO @ Paradigm | Founder of The Paradigm Shift at Paradigm.
Andre Mullen, Mba is based in West Hempstead, New York, United States while working with Paradigm.
Andre Mullen, Mba has worked for Paradigm, Inaxxs, Imbc.Nyc, and Vibe Magazine.
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Andre Mullen, Mba holds Master In Business Administration, Marketing from Walden University.
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