Andre Musalf

Andre Musalf Email and Phone Number

Head of Brand Communication at Bundesverband der Deutschen Volksbanken und Raiffeisenbanken (BVR) @ Bundesverband der Deutschen Volksbanken und Raiffeisenbanken
berlin, berlin, germany
Andre Musalf's Location
Berlin, Berlin, Germany, Germany
Andre Musalf's Contact Details

Andre Musalf personal email

About Andre Musalf

A senior brand marketing professional with more than 20 years of experience (17 years in Germany, five in Hungary) on marketing and agency side in developing and implementing effective integrated B2C and B2B advertising campaigns on national and international scale – ranging from banking, eCommerce, IEO/QSR (fast food), telco, FMCG, media and publishing, banking and utility companies to NGOs. Currently growing my expertise in sustainability marketing and climate matters.Substantial management and leadership experience combined with excellent marketing knowledge and highly developed social and diplomatic skills and relationship building qualities. An international German.

Andre Musalf's Current Company Details
Bundesverband der Deutschen Volksbanken und Raiffeisenbanken

Bundesverband Der Deutschen Volksbanken Und Raiffeisenbanken

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Head of Brand Communication at Bundesverband der Deutschen Volksbanken und Raiffeisenbanken (BVR)
berlin, berlin, germany
Website:
bvr.de
Employees:
83
Andre Musalf Work Experience Details
  • Bundesverband Der Deutschen Volksbanken Und Raiffeisenbanken
    Head Of Brand Communication
    Bundesverband Der Deutschen Volksbanken Und Raiffeisenbanken Oct 2018 - Present
    Berlin
    Responsible for the national brand and image communication, advertising and sustainability marketing for the Volksbanken Raiffeisenbanken at the National Association of German Cooperative Banks (BVR), the umbrella association for the cooperative banking sector in Germany.
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  • Ebay
    Head Of Brand Marketing - Ebay Germany
    Ebay Feb 2018 - Jul 2018
    Berlin Area, Germany
    Heading up the Brand Marketing Team at eBay Germany. Responsibilities include:- planning and execution of brand and ATL marketing plan for eBay DE- concept and development of all ATL and video-based campaigns for eBay DE with brand, retail and promotional messaging (i.e. upper and mid funnel)- media strategy and buying for all ATL and video-related channels- Social Media campaigns with brand/upper funnel focus- Marketing Partnerships with focus on driving brand consideration and changing brand perceptions for eBay DE- collaboration with Analytics & Consumer Research teams to track campaign performance
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  • Ebay
    Head Of Consumer Marketing - Brand And Horizontals – Ebay Germany
    Ebay Nov 2015 - Jan 2018
    Berlin Area, Germany
    Leading the Brand & Horizontal Marketing Team at eBay Germany and being responsible for all brand related matters.Responsible for all brand and ATL advertising strategies and campaigns, just as well as the management of our agency relationship with our creative lead agency (72 & Sunny Amsterdam).Moreover, my team is responsible for the development of all horizontal (i.e. non-vertical, i.e. non inventory-driven) campaigns in the fields of building Trust with consumers (incl. eBay Plus), growing C2C Selling and our Social Media channels.
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  • Zum Goldenen Hirschen
    Leiter Beratung (Client Service Director)
    Zum Goldenen Hirschen Jan 2013 - Jan 2015
    Berlin Area, Germany
    Leading the client service department and overall business at Zum goldenen Hirschen Berlin GmbH.Clients:eins Energie in Sachsen (energy supplier), smava.de (online loan comparison portal), Thüringer Waldquell (Hassia Group – mineral water), Käserei Loose (Molkerei Müller – dairy/cheese), Sachsenmilch (Molkerei Müller – dairy), Baby-Markt.de (Tengelmann Group – market leading online shop for baby articles), IKK Nord (health insurance), Verband Deutscher Zeitschriftenverleger (VDZ – German association of publishing houses), Berliner Volksbank (bank), Berlin Partner (city marketing), etc. Many new business pitches.
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  • Heye & Partner Gmbh, Advertising Agency, Member Of Ddb Worldwide Communications Group
    Management Supervisor
    Heye & Partner Gmbh, Advertising Agency, Member Of Ddb Worldwide Communications Group Nov 2010 - Aug 2012
    Munich, Germany
    Leading the McDonald´s Adults and McCafé business, incl. digital integration.Responsible for the German business, the Western Division (A, HU, CZ, SK, PL, SLO, CRO, SER) and a number of pan-European projects.
  • Ddb Budapest, Budapest, Hungary
    Client Service Director
    Ddb Budapest, Budapest, Hungary Jul 2005 - Nov 2010
    Clients: Vodafone Hungary, McDonald's Hungary, The Clorox Company (regional business), SaGa Foods (turkey meat and sausage products), SaraLee (Douwe Egbert Omnia - coffee), Amnesty International, Greenpeace, Unilever (Algida), Friesland (Pöttyös - dairy confectionary), etc.Member of the Management Board
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  • Gbk, Heye Advertising Agency, Munich, Germany
    Account Director
    Gbk, Heye Advertising Agency, Munich, Germany Aug 2001 - Jun 2005
    Clients:McDonald's Austria, McDonald's Switzerland, McDonald's Central Europe (regional business), Sueddeutsche Zeitung (daily newspaper), HypoVereinsbank (bank), ELLE Magazine, The Coca Cola Company
  • .Start Ag Advertising Agency, Munich, Germany
    Junior Account Manager
    .Start Ag Advertising Agency, Munich, Germany Jul 2000 - Jul 2001
    Clients:LOOP by ViagInterkom (prepaid card for mobile phones), .start
  • Publicis Mcd Advertising Agency, Munich, Germany
    Trainee (Azubi)
    Publicis Mcd Advertising Agency, Munich, Germany Sep 1998 - Jun 2000
    Clients:Siemens Mobile, Siemens Formula1 Sponsoring, Brewery Riegele

Andre Musalf Skills

Integrated Marketing Advertising Brand Management Marketing Communications Marketing Strategy Brand Development Marketing Online Advertising Brand Architecture Online Marketing Management Account Management Strategic Thinking Fmcg Outdoor Advertising Social Media International Marketing Creative Briefs Fast Moving Consumer Goods Mobile Devices Copywriting Agency Relationship Management Social Media Marketing E Commerce Project Management Brand Awareness Team Management Brand Marketing Creative Agency Positioning Brand Strategy Media Strategy B2c Marketing Integrated Brand Marketing

Andre Musalf Education Details

  • Bavarian Academy For Advertising And Marketing (Baw)
    Bavarian Academy For Advertising And Marketing (Baw)
    Communication Science And Advertising
  • Berufsschule Fuer Werbung, Munich
    Berufsschule Fuer Werbung, Munich
    Advertising

Frequently Asked Questions about Andre Musalf

What company does Andre Musalf work for?

Andre Musalf works for Bundesverband Der Deutschen Volksbanken Und Raiffeisenbanken

What is Andre Musalf's role at the current company?

Andre Musalf's current role is Head of Brand Communication at Bundesverband der Deutschen Volksbanken und Raiffeisenbanken (BVR).

What is Andre Musalf's email address?

Andre Musalf's email address is an****@****ail.com

What schools did Andre Musalf attend?

Andre Musalf attended Bavarian Academy For Advertising And Marketing (Baw), Berufsschule Fuer Werbung, Munich.

What skills is Andre Musalf known for?

Andre Musalf has skills like Integrated Marketing, Advertising, Brand Management, Marketing Communications, Marketing Strategy, Brand Development, Marketing, Online Advertising, Brand Architecture, Online Marketing, Management, Account Management.

Who are Andre Musalf's colleagues?

Andre Musalf's colleagues are Michael Wrede, Matthias Janzen, Markus Frohn, Tom Klein, Luca Schipper, Christoph Maaß, Thomas Stammen.

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