Responsible for Sales, Trade Marketing, Medical Detailing and POS/Merchandisers teams.

Liability and full P&L/people responsibility over a business of £150million.Achievements: double digit net revenue growth, +70% EBIT, record market shares in key categories, and successful integration of Mead Johnson Brazil into RB Healthcare.

Promoted to Country Manager of Mead Johnson Brazil.Liability and full P&L responsibility over a business of USD$50m net sales and +150 employees.

Commercial turnaround to revert sales and market share decline.Regional role as Head Latam of Distributors Management Capabilities & Compliance (2016)

Head of the Consumer Products BU with line report to VP LatAm and full P&L responsibility.Net Revenue of US$200M with 30% of it through online/e-commerce players.Cross-functional team leadership (sales/marketing/operations) over +100 people.

Head of Sales and Trade Marketing departments with line report to VP Brazil.Responsible for managing strategic customers relationship and for engaging and enabling the organization so as to deliver revenue and gross margin growth targets per category.

Omnilife-Angelissima is a family-owned multinational FMCG company in the segments of Nutrition/Supplements and Beauty&Personal care. Its products are distributed in more than 20 countries through a network of about 6 million independent door-to-door resellers.As a General Manager, I was in charge of:- Business turn-around: distribution and market share growth, logistics footprint, organisational redesign, cost effectiveness...- Marketing initiatives: portfolio management, products launching, pricing, business intelligence and communication plan with resellers and consumers, trade show, etc.- Cross functional team leadership: HR, Finance, Accounting, Marketing, IT, Contact Center, Supply chain & Stores operation.- Regulatory and External Relations- Full P&L responsibility

Responsible for designing and executing a market driven strategy to start up an affiliate for Energizer in Brazil.Leader of commercial activities:- Revenues, trade investments, P&L management, overhead expenses (including merchandisers) and new products launch.- Hirings, trainings and policies for commercial department.- Trade terms, customer relationship, negotiation of vendor agreements and expansion of the business.

Leader for the merger between Wella Professional and P&G Brazil: people, culture, IT systems and all functional processes.

Leader of the project to review P&G Brazil go-to-market model and improve distributors multifunctional capabilities (Sales, Trade Marketing, Finance, Supply, IT and HR).

Assignments as Sales Manager:- Indirect Channel Manager in Minas Gerais State (2006-2007)- Regional Retailers Manager in São Paulo and South (2004-2006)- Indirect Channel Manager in Paraná State (2002-2004)

Responsible for Carrefour and Makro operations in Rio de Janeiro and Espírito Santo States: sell-in, sell-out, inventories, trade investiments, promotional calendar, assortment and in-store execution.