Andre Richards Email & Phone Number

Elmont, NY, US

United States

• Maintain and grow SOVRN Ad Management properties, including $60M+ in annualized programmatic revenue.
• Onboarding new programmatic partners that provide value to the programmatic stack.
• Directly working with legal, to get contract terms finalized and fully executed.
• Work with programmatic partners to maintain and improve header bidding integrations and implement new products.
• With the help of engineering, create JIRA tickets to ensure all programmatic initiatives are added to upcoming sprints and completed.
• Leading identity initiatives, to ensure all relevant pipes are in place for the deprecation of the cooking in the Chrome browser.

New York, New York, United States

• Maintain and grow G/O Media’s O&O properties, including $15M+ in annualized programmatic revenue.
• Collaborate with finance to model and monitor annual budgets.
• Collaborate with analytics teams across the organization to communicate a comprehensive narrative around programmatic and how its performance measures up to the rest of the ad sales organization
• Develop best practices and input on programmatic campaign planning and management
• Develop a streamlined operational workflow for optimizing campaigns and maximizing programmatic revenue

New York, New York, United States

• Design, drive, implement, and manage new business processes for all programmatic, troubleshooting, and reporting aspects.
• Build and foster mutually beneficial partnerships with exchanges and programmatic demand-side platforms.
• Utilize understanding of product technology to develop the business strategy, technical integration, and long-term partnership value with prospective demand partners through collaboration with internal product and tech.
• Identify opportunities to grow client spending through in-depth and potentially collaborative data analysis, research, and optimization.
• Advocating for publishers’ programmatic value and being a trusted client to our partners, with effective growth through strategic product implementation.

Financial District

• Provide performance and revenue analysis of all AMI brands.
• Ensure profitability of direct and programmatic campaigns throughout all AMI brands.
• Ensure profitability of arbitrage spend across all AMI brands.
• Manage and optimize programmatic vendor stack in ad server (DFP) for optimal revenue across all sites.
• Continually revise internal reporting infrastructure to generate most efficient levels of transparency.
• Advanced level understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth.

Times Square

• Execute and oversee day-to-day yield management across all campaigns and supply sources in their portfolio in terms of performance, profitability, and fulfillment.
• Identify best practices and processes for optimizing online advertising campaigns.
• Closely work with Account Management team to understand client needs and communicate insights and results back to the clients.
• Closely work with the Ad Operations team to escalate issues and aid in troubleshooting.
• Provide feedback and input for Product Development efforts.
• Monitor and evaluate inventory management, pricing and revenue monetization strategy.

Midtown, NYC

• Creating and maintaining a traffic and inventory model for all Rodale online properties in order to support online sales force and senior level management.
• Projecting traffic levels for all sites.
• Working with the sales team to ensure all elements of proposals developed are accurate and optimal.
• Generating weekly revenue forecast reports based on all campaigns.
• Assisting the sales representatives and sales coordinators with interpreting and using inventory documents correctly.
• Working closely with sales development to provide ad impressions for custom packages, microsites, and editorial-driven sponsorships.

• Responsible for maintaining inventory management system, site performance/analysis/ forecasting, and communicating inventory available for sale.
• Provide training to colleague, in order to use the inventory management system.
• Provide monthly reporting to management, including site traffic, average click-through, and campaign performance.
• Monitor site performance and inventory trends, in order to increase revenue.
• Track underperforming accounts, and determine solutions for under-delivery.
• Assist in SEO decision making.